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Samanah Duran, a distinguished Forbes award-winner and celebrated entrepreneur prepares the launch of SIREN GROUNDS

09-17-2025 08:10 AM CET | Food & Beverage

Press release from: SIREN GROUNDS

/ PR Agency: BEYOUROWN COLLECTIVE
Samanah Duran, a distinguished Forbes award-winner and celebrated entrepreneur prepares the launch of SIREN GROUNDS, a bold new female-first coffee company. At the heart of SIREN GROUNDS is a curated product line that takes a wellbeing-first approach to caffeine consumption. Offering decaffeinated, half-caf, and full-caffeine blends as well as refreshing cold brews, the range has been designed to give women choice and balance. Beyond caffeine, the brand is also pioneering by infusing its blends with electrolytes, vitamins, and essential nutrients that support women's everyday needs - from focus and energy to hydration and recovery.

Unlike traditional coffee brands, SIREN GROUNDS isn't just about the buzz. It's about conscious consumption, daily wellbeing, and redefining how women fuel themselves in a way that honors both ambition and self-care. Duran has spent the last decade reshaping the entrepreneurial landscape as the founder of BEYOUROWN, a platform that has championed and elevated women in business for nearly 10 years.

Her work has given her unparalleled insight into the evolution of female entrepreneurship - and now, she's channeling that powerhouse energy into creating a coffee brand built by women, for women. "SIREN GROUNDS is more than coffee - it's a daily ritual of empowerment, clarity, and self-leadership," says Duran. "It's about giving women the fuel to show up unapologetically, to build with purpose, and to create legacies on their own terms."

Known as a power connector, strategist, and brand builder, Samanah Duran has made her mark helping women break through six-figure ceilings and scale into seven-figure territory with confidence. Her magnetic leadership style, expansive network, and elite business acumen have established her as a trusted voice for ambitious founders and executives across the UK and US. With SIREN GROUNDS, Duran brings that same vision to a brand that blends bold flavor with even bolder purpose. Each cup is designed to fuel not only the body, but also the mind and spirit of women who are creating impact, building empires, and leading the next generation of change. SIREN GROUNDS isn't your average cup. It's fuel with intention.

About Samanah Duran Samanah Duran is a Forbes award-winning entrepreneur, brand strategist, and power connector. As the founder of BEYOUROWN, she has spent nearly a decade championing women-owned businesses and providing platforms for female leaders to grow and scale. Known for her dynamic presence and visionary leadership, Duran continues to reshape the landscape for women in business worldwide.

SIREN GROUNDS SIREN GROUNDS is a female-first coffee brand entering the wellbeing space. Built on the principles of conscious consumption, empowerment, and wellbeing, the brand goes beyond coffee to create a ritual that fuels women on every level - mind, body, and soul.

406 Roding Ln S, Woodford, Woodford Green IG8 8EY

SIREN GROUNDS SIREN GROUNDS is a female-first coffee brand entering the wellbeing space. Built on the principles of conscious consumption, empowerment, and wellbeing, the brand goes beyond coffee to create a ritual that fuels women on every level - mind, body, and soul.

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