Pharma and OTC Supplements Market Surges with Rising Consumer Health Awareness and Expanding Global Demand 2025 | Major key players - Pfizer, Nestlé, GSK.

Market Size and Growth:

The Global Pharma and OTC Supplements Market size reached US$ 336.76 billion in 2024 and is expected to reach US$ 565.76 billion by 2032, growing with a CAGR of 6.70% during the forecast period 2025-2032.

The Pharma and OTC Supplements Market report by DataM Intelligence provides insights into the latest trends and developments in the market. This report identifies the key growth opportunities in the market and provides recommendations for market participants to capitalize on these opportunities. Overall, the Pharma and OTC Supplements market report is an essential resource for market participants who are looking to gain a comprehensive understanding of the market and identify opportunities for growth.

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The Pharma and OTC Supplements Market refers to the global industry encompassing prescription pharmaceuticals and over-the-counter dietary supplements. It includes medicines for treating diseases and health conditions, alongside vitamins, minerals, herbal products, and functional supplements that support wellness and preventive care. Driven by rising healthcare needs, self-medication trends, and growing consumer focus on health, it represents a rapidly evolving sector.

Recent Key Developments of United States (U.S):

Drug Approvals and Launches: The FDA approved several new drugs and therapeutic advancements. This includes the approval of a new on-demand treatment for hereditary angioedema (HAE) in August and a drug to treat persistent or chronic immune thrombocytopenia in September.

OTC Supplements Portfolio Expansion: In April, a wellness company launched a new line of health supplements focusing on cognitive function and heart health. In March, Emcure Pharmaceuticals expanded its over-the-counter (OTC) portfolio with three new products in its daily wellness supplement range.

FDA Regulatory Changes: In July, the FDA eliminated the "de minimis" import exemption for FDA-regulated products, meaning all imported food, dietary supplements, and cosmetics, regardless of value, are now subject to increased regulatory scrutiny at the border.

Focus on Personalized Nutrition: There has been a growing trend toward personalized nutrition, with companies leveraging advanced technologies like AI and data analytics to create customized supplement regimens. In February, a skincare company launched personalized nutrition supplements using AI technology.

Strategic Deals and Acquisitions: Merger and acquisition activities remained moderately prevalent. In July, I-Mab acquired Bridge Health Biotech, gaining rights to specific bi-specific and multi-specific applications for cancer treatment. In January, USANA Health Sciences acquired HIYA Health Products, a children's nutritional supplement company.

Key Players:

Pfizer Inc.
Nestlé S.A.
Abbott Laboratories Inc.
Procter & Gamble Company
GSK plc
Johnson & Johnson Ltd.
Sanofi S.A
Bayer AG
Merck & Co. Inc.

This Report Covers:

✔ Go-to-market Strategy.

✔ Neutral perspective on the market performance.

✔Development trends, competitive landscape analysis, supply side analysis, demand side analysis, year-on-year growth, competitive benchmarking, vendor identification, and other significant analysis, as well as development status.

✔Customized regional/country reports as per request and country level analysis.

✔ Potential & niche segments and regions exhibiting promising growth covered.

✔ Analysis of Market Size (historical and forecast), Total Addressable Market (TAM), Serviceable Available Market (SAM), Serviceable Obtainable Market (SOM), Market Growth, Technological Trends, Market Share, Market Dynamics, Competitive Landscape and Major Players (Innovators, Start-ups, Laggard, and Pioneer).

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Market Segmentation:

By Product: Cough & Cold Products (Gastrointestinal Products, Analgesics, Skin and Dermatology Care, Others.

By Form: Tablets, Capsules, Powders, Liquids, Softgels, Ointments, Others.

By Consumer Group: Infants, Children, Adults, Seniors.

By Application: Digestive Health, Immune System Support, Cardiovascular Health, Bone and Joint Health, Cognitive and Mental Health, Skin, Hair & Nail Health, Eye Health, Sports & Fitness, Others.

Regional Analysis:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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Chapter Outline

⏩ Market Overview: It contains five chapters, as well as information about the research scope, major manufacturers covered, market segments, Pharma and OTC Supplements market segments, study objectives, and years considered.

⏩ Market Landscape: The competition in the Global Pharma and OTC Supplements Market is evaluated here in terms of value, turnover, revenues, and market share by organization, as well as market rate, competitive landscape, and recent developments, transaction, growth, sale, and market shares of top companies.

⏩ Companies Profiles: The global Pharma and OTC Supplements market's leading players are studied based on sales, main products, gross profit margin, revenue, price, and growth production.

⏩ Market Outlook by Region: The report goes through gross margin, sales, income, supply, market share, CAGR, and market size by region in this segment. North America, Europe, Asia Pacific, Middle East & Africa, and South America are among the regions and countries studied in depth in this study.

⏩ Market Segments: It contains the deep research study which interprets how different end-user/application/type segments contribute to the Pharma and OTC Supplements Market.

⏩ Market Forecast: Production Side: In this part of the report, the authors have focused on production and production value forecast, key producers forecast, and production and production value forecast by type.

⏩ Research Findings: This section of the report showcases the findings and analysis of the report.

⏩ Conclusion: This portion of the report is the last section of the report where the conclusion of the research study is provided.

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People Also Ask:

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◆ Which region is expected to dominate the industry during the forecast period?

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