Global Personalized Dietary Supplements Market Projected to Grow at 10.9% CAGR, Reaching $14.17 Billion by 2029

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What Will the Personalized Dietary Supplements Industry Market Size Be by 2025?
The market size of personalized dietary supplements has seen significant growth in recent years, projected to increase from $8.47 billion in 2024 to $9.36 billion in 2025, courtesy of a compound annual growth rate (CAGR) of 10.4%. The historical growth can be traced back to the rising consumer knowledge on health and wellness, soaring demand for personalized nutrition, advancements in technology related to data analysis and genetic testing, heightened focus on mental health and cognitive function, along with rising disposable income and propensity to invest in health products.

What's the Long-Term Growth Forecast for the Personalized Dietary Supplements Market Size Through 2029?
In the coming years, the market size for personalized dietary supplements is projected to expand significantly, achieving a figure of $14.17 billion in 2029 with a compound annual growth rate (CAGR) of 10.9%. This anticipated growth in the forecast period is likely due to several factors including the increased use of personalized health apps and platforms, the growing demand for health products via e-commerce, increased partnerships between technology firms and healthcare providers, a rising fascination with plant-based and organic supplements, and a heightened focus on the elderly demographic and health issues related to aging. Key trends for the forecast period include developments in AI and machine learning for individualized suggestions, cutting-edge genetic testing for customized supplement plans, the creation of tailored supplement delivery methods, innovations in sustainable and environmentally-friendly supplement ingredients, and progress in research about gut health and its nutritional implications.

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What Are the Key Growth Drivers Fueling the Personalized Dietary Supplements Market Expansion?
The growing incidence of diseases related to lifestyle habits is anticipated to stimulate the expansion of the personalized dietary supplement* market. Health conditions largely driven by an individual's daily habits and decisions, such as heart disease, type 2 diabetes, obesity, hypertension, certain cancers, and mental health issues, are referred to as lifestyle-related diseases. Physical inactivity leading to weight gain, poor cardiovascular fitness, and decreased insulin sensitivity, heightens the chance of developing chronic conditions, thereby contributing to the rise of lifestyle-related diseases. This necessitates the use of personalized dietary supplements aiming to provide targeted nutritional aid aimed at managing or preventing specific health problems. Custom-made formulas administered for individualistic needs can rectify nutritional deficiencies and enhance overall health and wellbeing. To illustrate, in June 2024, the National Health Service, a UK-based government department, recorded that 3,615,330 individuals registered with a general practitioner were confirmed with non-diabetic hyperglycemia or pre-diabetes in 2023. This depicts an 18% surge from 3,065,825 cases in the previous year, 2022. Thus, the heightened incidence of lifestyle-related diseases is propelling the expansion of the personalized dietary supplement* market.

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What Are the Key Trends Driving Personalized Dietary Supplements Market Growth?
Leading corporations active in the personalized dietary supplements market are constructing their strategies around the creation of sophisticated products like custom vitamin supplements, with the aim of increasing consumer interaction through nutrition solutions informed by data. These custom vitamin supplements are tailored to meet the specific health necessities, lifestyle choices, and unique biological information of an individual, which is usually acquired through questionnaires, DNA testing, or laboratory results. They offer nutrition that is custom-made to cater to individual dietary and physiological needs. For example, Bioniq, a personalized nutritional support firm based in the UK, introduced its hyper-personalized vitamin supplement, Build Your Own, in December 2024. This product empowers people with particular health issues such as allergies, vitamin and mineral intolerances, or chronic illnesses, to devise their own supplement combinations by selecting from a list of over 50 nutrients or opting for AI-powered recommendations that take their health data into account.

How Is the Personalized Dietary Supplements Market Segmented?
The personalized dietary supplements market covered in this report is segmented -

1) By Type: Vitamins, Minerals, Botanicals, Amino Acids, Enzymes, Probiotics
2) By Dosage Forms: Tablets, Capsule, Powders, Liquids, Other Dosage Forms
3) By Distribution Channel: Pharmacy, Super Market Or Hyper Market, Online, Health And Wellness Stores, Others Distribution Channel
4) By Application: Additional Supplements, Medicinal Supplements, Sports Nutrition, Lifestyle Diseases, Inherited Diseases, Other Applications
5) By End-Use: Hospitals, Clinics, Home Care, Wellness and Fitness Centers, Ambulatory Care, Other End-Uses

Subsegments:
1) By Vitamins: Vitamin A, Vitamin B Complex, Vitamin C, Vitamin D, Vitamin E, Vitamin K,
2) By Minerals: Calcium, Magnesium, Zinc, Iron, Potassium, Selenium, Iodine
3) By Botanicals: Ginseng, Turmeric, Green Tea Extract, Ashwagandha, Gingko Biloba, Echinacea, Milk Thistle
4) By Amino Acids: Essential Amino Acids, Non-Essential Amino Acids, Branched-Chain Amino Acids, Collagen Peptides
5) By Enzymes: Digestive Enzymes, Systemic Enzymes, Lactase, Bromelain, Papain
6) By Probiotics: Lactobacillus species, Bifidobacterium species, Saccharomyces boulardii, Streptococcus thermophilus, Spore-forming probiotics.

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Which Companies Are Leading the Charge in Personalized Dietary Supplements Market Innovation?
Major companies operating in the personalized dietary supplements market are Archer-Daniels-Midland Company (ADM), Pfizer Inc., Bayer AG, Abbott Laboratories, Danone SA, Glanbia plc, Herbalife Nutrition Ltd., Amway Corporation, Nature's Bounty, Metagenics Inc., Iovate Health Sciences International Inc., Nutiva Inc., MusclePharm Corporation, Reliance Vitamin Company Inc., Viome Life Sciences Inc., Hum Nutrition Inc., Persona Nutrition, Bioniq Ltd., Rootine, Nourished

Which Regions Are Leading the Global Personalized Dietary Supplements Market in Revenue?
North America was the largest region in the personalized dietary supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the personalized dietary supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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