Press release
Book Publicist Scott Lorenz on Why Organic Buzz Still Outranks Paid Ads for Books
Plymouth, MI, USA - September 15, 2025 - Authors weighing whether to spend their budget on advertising or publicity have a clear winner, according to Scott Lorenz, President of Westwind Book Marketing [https://westwindbookmarketing.com/]. While paid ads may deliver a short-term spike in book sales, Lorenz argues that publicity generates lasting buzz, celebrity, and trust that far outshines the temporary effects of advertising.Image: https://www.globalnewslines.com/uploads/2025/09/c78af076bdb9de8af0d0a5e6d82f7285.jpg
"Readers are smart- they know an ad is an ad," says Lorenz. "But when your book is featured in a magazine, highlighted on a podcast, or recommended by a trusted reviewer, that's credibility you simply can't buy."
In his latest article, Publicity v.s Advertising: Why Organic Buzz Still Outranks Paid Ads for Books [https://book-publicist.com/publicity-vs-advertising-why-organic-buzz-still-outranks-paid-ads-for-books/], Lorenz outlines the key differences between these two approaches:
Publicity: The Gift that Keeps on Giving
Earned media coverage- from local newspaper features to podcast interviews- creates authentic endorsements that live online for years, continually attracting new readers. Publicity builds credibility and trust, giving books staying power.
Advertising: The Quick Fix
Paid ads on platforms like Facebook or Amazon may deliver a temporary sales boost, but results vanish when the budget runs out. Readers often scroll past ads, making them less effective in creating long-term engagement.
Publicity Wins
While advertising buys attention, publicity earns it- and readers recognize the difference. Authentic buzz from bloggers, reviewers, and media outlets drive conversations, shares, and lasting connections that keep books alive well beyond launch week.
"The smartest move an author can make is to invest in publicity," Lorenz adds. "It's the strategy that ensures your book will be talked about, remembered, and recommended long after the ads have stopped running."
Read the full article on Lorenz's blog, The Book Publicist [https://book-publicist.com/].
About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, & Howard Stern to name a few.
Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com [https://www.westwindbookmarketing.com/] or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz's new award-winning, bestselling book: Book Title Generator - A Proven System in Naming Your Book (www.BookTitleGenerator.net [http://www.booktitlegenerator.net/]).
Media Contact
Company Name: Westwind Communications Book Marketing
Contact Person: Scott Lorenz
Email: Send Email [http://www.universalpressrelease.com/?pr=book-publicist-scott-lorenz-on-why-organic-buzz-still-outranks-paid-ads-for-books]
Phone: 734-667-2090
Country: United States
Website: https://www.WestwindBookMarketing.com
Legal Disclaimer: Information contained on this page is provided by an independent third-party content provider. GetNews makes no warranties or responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you are affiliated with this article or have any complaints or copyright issues related to this article and would like it to be removed, please contact retract@swscontact.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Book Publicist Scott Lorenz on Why Organic Buzz Still Outranks Paid Ads for Books here
News-ID: 4183525 • Views: …
More Releases from Getnews

RGV OFF-ROAD Elevates Off-Roading Experiences in McAllen, TX
Image: https://www.globalnewslines.com/uploads/2025/09/1758960404.jpg
RGV OFF-ROAD in McAllen, TX is the premier destination for off-road enthusiasts seeking high-quality truck accessories, lift kits, wheels, and tires. Known for expert installation and reliable products, the business provides customized solutions that enhance performance, safety, and style for trucks, Jeeps, and SUVs across South Texas.
McAllen, TX - With a focus on durability, performance, and precision, the company offers a wide range of products and services designed for…

Oklanzarote.com Launches Sustainable Excursions in Lanzarote
Image: https://www.globalnewslines.com/uploads/2025/10/227c5b97e674514b1b023589e6c161c3.jpg
LANZAROTE, SPAIN - Leading Lanzarote excursion provider oklanzarote.com [https://www.oklanzarote.com/] has launched a range of guided tours designed to showcase the island's beauty while preserving its fragile environment.
The island is at the forefront of responsible tourism. Earlier this year, Lanzarote's Cabildo and tourist board launched a new campaign [https://www.lavozdelanzarote.com/en/news/politics/lanzarote-launches-campaign-to-transform-how-tourists-and-residents-relate-to-the-island_235841_102.html] aimed at transforming how visitors treat the island, promoting a model of ethical and sustainable tourism that protects its landscape while…

Luton Hoo Estate Gears Up for Historic Redevelopment with Major Auction
Image: https://www.globalnewslines.com/uploads/2025/10/ff2e9214e9242b02c3513d3f380ab951.jpg
Bath, UK - The historic Luton Hoo Estate is set to host a significant two-day auction, where a vast collection of hotel furniture, lighting, and art will be sold under the hammer. The event, titled "The Luton Hoo Collection," will precede The Arora Group's multi-million-pound redevelopment of the iconic estate, which includes a Ryder Cup bid that has been submitted to be held at Luton Hoo in 2035.
The auction,…

TN Computer Medics Earns Praise for Outstanding Tullahoma Computer Repair and Cu …
Image: https://www.globalnewslines.com/uploads/2025/10/1759862883.jpg
Tullahoma, TN - October 7, 2025 - TN Computer Medics Tullahoma [https://tncomputermedics.com/areas-we-serve/pc-repair-in-tullahoma-tn/] continues to raise the bar for professional computer repair services, earning widespread praise from local residents and businesses for its reliability, technical expertise, and friendly customer care. With a growing reputation built on trust and transparency, the company has become the goto destination for anyone seeking dependable tech solutions in the Tullahoma area.
Delivering Local Expertise with a…
More Releases for Lorenz
Absolute Precision in CNC Milling Thanks to Vacuum / Lorenz Hoffmann GmbH
Energy savings of 3,500 kWh per year, hardly any maintenance effort, and the opportunity to use waste heat to heat buildings. Then add uncompromising precision. The mechanical engineering company Lorenz Hoffmann is benefiting in many ways from converting the vacuum supply of its CNC machines to a dry screw vacuum pump from Busch Vacuum Solutions.
The milling cutter starts, coolant sprays, metal shavings fly. With accuracy to the millimeter, the…
Authors Turn to Book Publicist Scott Lorenz for their Book Marketing Needs
Plymouth, MI, USA - June 30, 2025 - "Get all the publicity your book deserves, and more!", says Scott Lorenz, President of WestWind Book Marketing [https://westwindbookmarketing.com/]. A seasoned expert in book promotion, Lorenz has successfully represented authors across all genres and publishing paths, from New York Times bestsellers to first time self-published writers. With a strategic and personalized approach, Lorenz is committed to securing impactful publicity that elevates each author's…
How Authors Can Leverage Google Books to the MAX, according to Book Publicist Sc …
Plymouth, MI, USA - June 16, 2025 - "As technology continues to evolve, digital promotion has become a highly effective tool for authors," says Scott Lorenz, President of Westwind Communications. "It's fast, accessible, and offers the potential to reach a global audience at the click of your fingertips." Platforms like Google Books empower authors to showcase their work and drive sales by building online visibility.
Image: https://www.globalnewslines.com/uploads/2025/06/1d6f26944dbe4d777c1415790b304a4b.jpg
Google Books is a vast…
Potato Snack Market to Witness Massive Growth | Kellogg Company, PepsiCo , Loren …
The latest study released on the Global Potato Snack Market by HTF MI evaluates market size, trend, and forecast to 2030. The Potato Snack market study covers significant research data and proofs to be a handy resource document for managers, analysts, industry experts and other key people to have ready-to-access and self-analyzed study to help understand market trends, growth drivers, opportunities and upcoming challenges and about the competitors.
Key Players in…
Kid Snacks Market to Eyewitness Huge Growth by 2030 | Lorenz Snack-World, Calbee …
Advance Market Analytics published a new research publication on "Kid Snacks Market Insights, to 2028" with 232 pages and enriched with self-explained Tables and charts in presentable format. In the Study you will find new evolving Trends, Drivers, Restraints, Opportunities generated by targeting market associated stakeholders. The growth of the Kid Snacks market was mainly driven by the increasing R&D spending across the world. Some of the key players profiled…
Global Bulk Molding Compounds (BMC) Market Forecast 2018-2025 SDK , Lorenz , P …
Global Bulk Molding Compounds (BMC) Market
This report researches the worldwide Bulk Molding Compounds (BMC) market size (value, capacity, production and consumption) in key regions like North America, Europe, Asia Pacific (China, Japan) and other regions.
This study categorizes the global Bulk Molding Compounds (BMC) breakdown data by manufacturers, region, type and application, also analyzes the market status, market share, growth rate, future trends, market drivers, opportunities and challenges, risks and entry…