United States Natural Food Colorants Market 2025 | Investment Opportunities & Market Expansion Trends 2025

Market Size and Growth

The global natural food colors market growing at a CAGR of 7.54% during the forecast period (2024-2031).

Key Development:

Natural Food Colorants: Recent Developments

United States: Recent Industry Developments

✅ In June 2025, California-based Custom Flavors announced plans to double its production capacity to meet the surging demand for natural colorants, reflecting the industry's shift towards clean-label products.

✅ In May 2025, the FDA approved three new natural food colorants: Galdieria extract blue from red algae, butterfly pea flower extract, and calcium phosphate as a white coloring agent. These approvals expand the palette of available natural colors for food manufacturers.

✅ In April 2025, the FDA announced a phased elimination of eight petroleum-based synthetic food dyes by the end of 2026, including FD&C Red No. 40 and Yellow No. 5. This regulatory shift is driving the adoption of natural alternatives in the food industry.

Japan: Recent Industry Developments

✅ In June 2025, Japanese companies like Ajinomoto Co., Inc. and DIC Corporation are investing in natural colorant technologies, focusing on plant and algae-derived pigments to meet the growing demand for clean-label products.

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Natural Food Colorants are coloring agents derived from plant, fruit, vegetable, or mineral sources, used to enhance the appearance of food and beverages without synthetic chemicals. Common examples include beetroot red, turmeric yellow, spirulina blue, and paprika orange. Valued for their clean-label, safe, and health-conscious attributes, natural food colorants are widely adopted in bakery, dairy, confectionery, beverages, and functional foods, catering to growing consumer demand for natural and minimally processed products.

Recent Mergers and Acquisitions

United States: Recent M&A Developments

✅ In September 2025, Capol, a global supplier of confectionery coatings and functional ingredients, acquired California-based Blue Pacific Flavors, a manufacturer known for its natural and organic colors and flavors. This acquisition extends Capol's footprint to North America, Europe, and Asia, combining expertise in flavor, color, and coatings to meet the growing demand for cleaner, additive-free solutions in the food and beverage industry.

✅ In June 2025, ITC Limited announced the completion of its acquisition of Sresta Natural Bioproducts Private Ltd (SNBPL) for up to ₹472.5 crore. This strategic move aims to strengthen ITC's presence in the organic and natural food segment, aligning with the company's diversification strategy and efforts to expand its portfolio in the fast-growing health and wellness sector.

Japan: Recent M&A Developments

✅ In June 2025, Oterra, formerly known as Chr. Hansen Natural Colors A/S, announced plans to acquire Diana Food's natural food coloring business from Symrise AG. This acquisition aims to strengthen Oterra's access to high-quality raw materials and complement its agronomy competencies, further solidifying its position as a global leader in natural food colors.

Key Players:

ADM, Sysco Corporation, Conagra Brands, Inc., Royal Ridge Fruits , Capricorn Food Products India Ltd., ALFA LAVAL, Tricom Fruit Products Ltd, Capuzzo S.r.l., Freudenberg Group, Saraf Food Ltd.

Growth Forecast Projected:

The Global Natural Food Colorants Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Natural Food Colorants Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

By Form: Liquid, Powder, Gel, and Paste

By Type: Annatto, Caramel, Carmine, Elderberry, Lycopene, Paprika, Turmeric, Others

By Application: Food & Beverages, Pharmaceuticals, Cosmetics, Others

Regional Analysis for Natural Food Colorants Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Natural Food Colorants producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Natural Food Colorants revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ

Q: What is the growth rate of the Natural Food Colorants Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 7.54% during the forecast period from 2024 to 2031.

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