Press release
Soil Moisture Sensor Market Poised for Explosive Growth, Projected to Reach USD 983.1 Million by 2035, Driven by Precision Farming and IoT Innovations
The global Soil Moisture Sensor Market is on an upward trajectory, with an estimated valuation of USD 322.2 million in 2025, projected to reach USD 983.1 million by 2035. This remarkable growth is forecasted to be propelled by a compound annual growth rate (CAGR) of 11.8% during the forecast period. The rapid adoption of advanced agricultural technologies, a growing emphasis on water conservation, and the increasing demand for sustainable farming practices are the driving forces behind this market expansion.Unlock detailed analytics - Request your personalized report now!
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Market Overview and Growth Drivers
The soil moisture sensor market is experiencing substantial growth, fueled by the rising adoption of precision agriculture techniques. As global concerns about climate change, water scarcity, and resource management escalate, farmers, researchers, and policymakers are increasingly turning to soil moisture sensors to optimize irrigation and crop management. These sensors provide real-time data that helps optimize water usage, reduce wastage, and improve crop yield quality.
Advancements in Internet of Things (IoT)-enabled devices, wireless connectivity, and sensor accuracy are enhancing the affordability and efficiency of these devices. Additionally, governments worldwide are promoting sustainable agricultural practices and water conservation through subsidies and incentives, further accelerating market growth.
Competitive Landscape: Key Players and Strategies
The soil moisture sensor market is highly competitive, with a mix of established players and innovative startups contributing to the market's growth. Key market participants include Decagon Devices, Inc., Acclima, Inc., The Toro Company, Stevens Water Monitoring Systems, Inc., Delta-T Devices Ltd., AquaCheck Pvt. Ltd., Irrometer Company, Inc., and Sentek Pvt. Ltd.
Leading market players are focusing on growth strategies such as regional expansion, strategic partnerships, and the introduction of advanced products. For example, in August 2025, CropX Technologies launched a new agricultural production system that can track nitrogen and salt movement in the soil in real-time, showcasing its commitment to innovation.
Segmental Insights: Dominance of Soil Water Potential Sensors
The soil moisture sensor market is segmented by sensor type, end-user, and region. Among sensor types, soil water potential sensors are expected to dominate the market, accounting for 59.3% of the revenue share in 2025. This segment's leadership is attributed to its precision in measuring soil water availability, crucial for optimizing irrigation schedules and ensuring efficient water usage in agriculture. These sensors are particularly valued in precision farming, where water stress detection and crop-specific irrigation are key to improving yield and conserving water.
By end-user, the research studies segment is projected to capture 22.6% of the market share in 2025, driven by the increasing demand for accurate soil data in agricultural research, climate studies, and environmental monitoring.
Regional Insights: North America and Asia-Pacific Lead the Way
North America is expected to hold the largest share of the soil moisture sensor market in 2025, accounting for 29.6% of the total market value. The region's leadership can be attributed to advancements in sensor technologies, robotics, automation, and the growing adoption of smart farming techniques. The use of soil moisture sensors to improve farm productivity and conserve water resources is widespread across North America, particularly in the United States.
Meanwhile, the Asia-Pacific region, particularly India and China, is expected to see the highest growth in terms of CAGR. India's soil moisture sensor market is projected to grow at a CAGR of 13.5%, driven by government initiatives supporting precision farming and the increasing adoption of new technologies in agriculture. China, a pioneer in adopting emerging agricultural technologies, is also poised for rapid growth, with a market share of 17.5% in 2025.
Forecast and Market Demand Outlook
The global soil moisture sensor market is expected to register steady growth during the forecast period, with the adoption of these sensors in agriculture, landscaping, research, and environmental monitoring applications continuing to increase. With water conservation being a top priority globally, soil moisture sensors are expected to play an essential role in reducing water consumption and ensuring sustainable farming practices.
In addition, the ongoing digital transformation in agriculture, combined with rising concerns over water scarcity, is anticipated to fuel demand for these advanced sensors, particularly in emerging economies like India and China.
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