United States Detox Drinks Market Outlook | Market Drivers, Innovation & Investor Focus

Market Size and Growth

Global Detox Drinks Market is expected to exhibit a CAGR of 6.52% during the forecast period (2024-2031).

Key Development:

United States:

✅ In August 2025, PepsiCo launched its Prebiotic Cola, a soda with 30 calories, no artificial sweeteners, and three grams of prebiotic fiber. This move reflects the company's response to the growing demand for functional beverages.

✅ In May 2025, PepsiCo acquired prebiotic soda company Poppi for $1.95 billion, marking a significant investment in the functional drinks sector.

✅ In February 2025, Celsius Holdings, known for its energy drinks, acquired Alani Nu nutrition drinks for $1.8 billion, expanding its portfolio in the wellness beverage market.

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Detox Drinks Market refers to the industry focused on beverages formulated to cleanse the body, eliminate toxins, and support overall health and wellness. These drinks often contain ingredients like herbal extracts, fruits, vegetables, probiotics, and antioxidants to promote digestion, liver function, and metabolic balance. Driven by rising health awareness, wellness trends, and consumer interest in natural and functional beverages, the detox drinks market is experiencing significant growth globally across retail, e-commerce, and foodservice channels.

Mergers & Acquisitions

United States: Recent Mergers & Acquisitions in Detox Drinks

✅ In August 2025, PepsiCo increased its stake in Celsius Holdings by purchasing $585 million worth of Celsius' preferred stock, raising its total ownership to approximately 11%. As part of the agreement, Celsius's health-focused brand Alani Nu will benefit from PepsiCo's distribution networks across the U.S. and Canada.

✅ In April 2025, Celsius Holdings completed the acquisition of Alani Nutrition LLC (Alani Nu) for $1.8 billion, combining cash and stock. This acquisition strengthens Celsius's position in the functional beverage sector, particularly in the growing market for zero-sugar alternatives.

✅ In March 2025, PepsiCo acquired Poppi, a prebiotic soda brand, for $1.95 billion, including $300 million in anticipated cash tax benefits. This strategic move enhances PepsiCo's presence in the functional beverage market.

Japan: Recent Mergers & Acquisitions in Detox & Functional Beverages

✅ In August 2025, Japan's Kirin Holdings announced the completion of its ¥220 billion ($1.5 billion) acquisition of supplement maker Fancl. This acquisition propels Kirin's transition into the healthcare sector, aiming to expand the unit's annual revenue to ¥500 billion. The deal was finalized after overcoming rival buying by an overseas fund.

✅ In August 2025, Asahi Group Holdings announced the acquisition of a local beverage company to strengthen its market position and diversify its product portfolio. This move aligns with Asahi's strategy to expand its presence in the functional beverage market.

✅ In May 2025, Shionogi & Co., a Japanese pharmaceutical company, proposed to acquire the pharmaceutical business of Japan Tobacco and the full ownership of Torii Pharmaceutical. This strategic move aims to create a leading company delivering innovative pharmaceuticals from Japan to the world, contributing to the health of patients and people worldwide. The acquisition is planned to be completed by November 30, 2025.

Key Players:

-> Mylan N.V., Glanbia plc, Novartis AG., Pfizer Inc., Amway corporation, Nature's Sunshine Product Types Inc., Teva Pharmaceutical Industries Ltd., Herbalife International Inc., Pukka Herbs, and Mallinckrodt PLC.

Growth Forecast Projected:

The Global Detox Drinks Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Detox Drinks Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

> By Product Type: Water, Juice, Smoothies, Tea and Coffee, Others

> By Category: Organic, Conventional

> By Packaging: Bottles, Pouches and Sachets, Others

> By Distribution Channel: Supermarkets/Hypermarkets, Specialty Stores, Online Sales, Others

Regional Analysis for Detox Drinks Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Detox Drinks producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Detox Drinks revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ

Q: What is the growth rate of the Detox Drinks Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 6.52% during the forecast period from 2024 to 2031.

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