United States Immersive Technology in Advertising Market Latest Developments | Market Dynamics | Top Companies 2025 - Google LLC, Meta Platforms, Inc., Microsoft Corporation, Apple Inc

"Global Immersive Technology in Advertising Market size reached US$ 32.43 billion in 2024 and is expected to reach US$ 218.09 billion by 2032, growing with a CAGR of 26.90% during the forecast period 2025-2032." As per DataM intelligence research report

Download your exclusive sample report today: (corporate email gets priority access): https://www.datamintelligence.com/download-sample/immersive-technology-in-advertising-market?sp

United States

Recent Launches and Investments

✅ In July 2025, Meta launched an immersive advertising platform using AR and VR experiences for brand campaigns. The platform enables interactive consumer engagement in virtual environments. It targets marketers seeking innovative ways to connect with audiences.

✅ In March 2025, Snap Inc. introduced AR-driven ad solutions for Snapchat, integrating 3D experiences into social media campaigns. The launch includes $12 million in investment for content development. It enhances consumer engagement and brand storytelling.

Mergers and Acquisitions

✅ In August 2025, Adobe acquired a U.S.-based immersive tech startup to strengthen its AR/VR advertising capabilities. The acquisition supports development of interactive ad formats. It targets digital marketing agencies and brand campaigns across industries.

✅ In May 2025, Unity Technologies partnered with a creative agency to co-develop immersive advertising solutions using real-time 3D and AI. The collaboration focuses on enhancing consumer experience and engagement. It targets global brand campaigns.

Japan

Recent Launches and Investments

✅ In July 2025, Dentsu launched an immersive advertising platform integrating VR and AR experiences for retail and entertainment sectors. The platform enhances interactive marketing campaigns. It targets Japanese brands seeking innovative engagement methods.

✅ In March 2025, CyberAgent introduced AR-powered ad solutions for mobile apps, providing interactive consumer experiences. The launch focuses on increasing engagement and brand recall. It supports immersive storytelling in digital campaigns.

Mergers and Acquisitions

✅ In August 2025, Hakuhodo partnered with a Japanese immersive tech startup to co-develop next-generation AR/VR advertising solutions. The collaboration focuses on creativity and technological innovation. It strengthens Japan's digital marketing capabilities.

✅ In May 2025, Sony Interactive Entertainment acquired a minority stake in a domestic immersive tech firm to enhance advertising and gaming experiences. The acquisition supports interactive campaign development. It targets both entertainment and commercial applications.

Immersive Technology in Advertising Market: Drivers

The immersive technology in advertising market is witnessing rapid growth as brands increasingly leverage augmented reality (AR), virtual reality (VR), and mixed reality (MR) to create engaging, interactive, and memorable consumer experiences. Rising consumer demand for personalized and immersive brand interactions is driving adoption of these technologies across retail, automotive, real estate, and entertainment sectors. Technological advancements in AR/VR hardware, software platforms, and mobile integration are enhancing accessibility, interactivity, and visual appeal for advertising campaigns. Increasing investment in digital marketing, experiential marketing, and interactive content strategies is further propelling market growth. With the expansion of e-commerce and online shopping experiences, immersive advertising technologies are becoming critical tools for capturing consumer attention and driving brand loyalty.

Growing focus on experiential and gamified marketing is encouraging brands to adopt immersive technology solutions that engage consumers in innovative ways. Integration of AI, 3D modeling, and real-time analytics is enabling personalized, data-driven advertising campaigns with measurable ROI. Marketing campaigns emphasizing unique, interactive, and memorable experiences are boosting adoption among both established brands and startups. Rising smartphone penetration, high-speed internet, and social media usage are expanding the reach and impact of immersive advertising experiences. As businesses continue to prioritize consumer engagement, personalization, and digital innovation, the immersive technology in advertising market is poised for sustained growth and creative evolution.

Get Customization in the report as per your requirements: https://www.datamintelligence.com/customize/immersive-technology-in-advertising-market?sp

Immersive Technology in Advertising Market: Major Players

Google LLC, Meta Platforms, Inc., Microsoft Corporation, Apple Inc., Snap Inc., Unity Technologies, Sony Corporation, Samsung Electronics Co., Ltd., NVIDIA Corporation, HTC Corporation.

Segment Covered in the Immersive Technology in Advertising Market:

➥ By Technology: Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), Extended Reality (XR)
➥ By Deployment: Mobile Devices, Head-Mounted Displays, Smart Glasses, Kiosks, Web-Based Platforms
➥ By Application: Product Visualization, Virtual Try-Ons, Gamified Advertisements, Location-Based Advertising, Social Media Filters, Others
➥ By End-User: Retail & E-Commerce, Media & Entertainment, Automotive, Healthcare, Travel & Tourism, Others

Research Process:

Both primary and secondary data sources have been used in the Immersive Technology in Advertising Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Most Frequently Asked Questions in the Immersive Technology in Advertising Market Research Industry:

➠ Who leads the Immersive Technology in Advertising industry and what's their competitive positioning regarding capacity, performance, and profitability?
➠ What growth opportunities and market challenges do Immersive Technology in Advertising market vendors face?
➠ Which segments show the highest growth potential and market share distribution?
➠ What factors are driving or limiting Immersive Technology in Advertising market growth?
➠ What are the dominant sales and distribution strategies in the Immersive Technology in Advertising industry?

Buy Now & Unlock 360° Market Intelligence: https://www.datamintelligence.com/buy-now-page?report=immersive-technology-in-advertising-market

Regional Analysis:

⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Request for 2 Days FREE Trial Access:
https://www.datamintelligence.com/reports-subscription?sp

✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

Have a look at our Subscription Dashboard:
https://www.youtube.com/watch?v=x5oEiqEqTWg

Contact Us -
Company Name: DataM Intelligence
Contact Person: Sai Kiran
Email: Sai.k@datamintelligence.com
Phone: +1 877 441 4866
Website: https://www.datamintelligence.com

About Us -
DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.
Our research database features countless statistics and in-depth analyses across a wide range of 6300+ reports in 40+ domains creating business solutions for more than 200+ companies across 50+ countries; catering to the key business research needs that influence the growth trajectory of our vast clientele.

This release was published on openPR.