United States Functional Pet Food Market 2025 | Functional Ingredients Like Probiotics, Omega-3s, and Botanicals Transform Pet Nutrition

Functional Pet Food Market size was valued at USD 11,354.44 million in 2021. It is forecasted to reach USDD million by the end of 2031, growing at a CAGR of 5% during the forecast period 2024-2031.

Functional pet food refers to specially formulated animal food that provides health benefits beyond basic nutrition. These products often include added ingredients-such as probiotics, omega-3 fatty acids, enzymes, or botanicals-to support digestive health, immune function, joint mobility, skin & coat wellness, or cognitive vitality. Unlike conventional pet food, functional pet foods are designed to target specific physiological functions or conditions (e.g. weight management, allergy support, aging). They are increasingly popular as pet owners demand pet diets that optimize wellness and align with human health trends.

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United States: Recent Functional Pet Food Market Developments

✅ In March 2025, JustFoodForDogs unveiled JustFresh - a shelf-stable fresh whole-food range in resealable pouches, offering human-grade proteins and antioxidant-rich veggies, to expand its presence into ~1,500 US stores.

✅ In June 2025, General Mills launched a fresh version of its Blue Buffalo brand in the US targeting the growing fresh pet food segment (expected to hit ~$10B in retail sales) and also began introducing its Edgard & Cooper brand into US PetSmart stores.

✅ In May 2025, Mars' Royal Canin opened a new $450 million, 450,000 sq ft dry-kibble manufacturing facility in Lewisburg, Ohio - its largest facility for the dry pet food line - as part of a broader US investment push in pet food production.

Japan: Recent Functional Pet Food Industry Moves

✅ In FY 2024 (reported June 2025), market value for fresh pet food and pet supplements in Japan reached ¥19,980 million, growing with a CAGR of ~20.8% from FY2021-2027, driven by rising awareness of pet health and wellness.

✅ In March 2024, Hills Colgate Japan launched Science Diet Vet Essential, a new total nutritional pet food brand sold exclusively through veterinary clinics and specialty stores, designed for overall health and targeted needs (digestive, weight, dental).

✅ In 2024, Japan saw increased innovation in pet food ingredients and formats: more functional ingredients (probiotics, omega-3s, glucosamine), eco-friendly or specialty packaging (resealable, single-serve), and growing demand for premium/gourmet foods.

☛ Functional Pet Food Market Dynamics and Drivers

The functional pet food market is being driven largely by the trend of pet humanization: pet owners are increasingly treating pets as family members, and this has led to higher demand for premium, health-oriented pet nutrition. Awareness of pet health issues such as obesity, allergies, joint problems, digestive disorders, and skin/coat concerns is rising, prompting demand for specialized formulations that address these conditions directly.

Ingredient innovation is another key driver: there is growing use of natural, clean-label, organic, and sustainable ingredients (e.g., botanicals, probiotics / prebiotics, omega-3s, adaptogens). Delivery formats are also evolving soft chews, fresh / minimally processed foods, treats with functional benefits, etc. to increase palatability, convenience, and compliance.

Geographically, growth is strong in emerging economies (Asia-Pacific, Latin America, Middle East) where rising disposable incomes, urbanization, and pet ownership rates are increasing. Meanwhile, mature markets continue to evolve through product differentiation, regulatory standards around functional health claims, and consumer education. Sustainability and environmental responsibility both in ingredient sourcing and packaging are becoming important for competitive differentiation.

☛ Functional Pet Food Market Competitive Landscape:

Mars, Incorporated., Nestle Purina, Hills Pet Nutrition, J.M. Smucker, and Diamond Pet Foods

Research Methodology

We employ a hybrid approach, integrating qualitative insights with robust quantitative analysis to deliver comprehensive and reliable market intelligence. The process starts with extensive secondary research, leveraging trusted industry publications, proprietary databases, and credible market sources. This foundation is then strengthened through targeted primary research, including structured surveys and in-depth interviews with industry leaders, subject matter experts, and key market participants.

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☛ Segment Covered in the Functional Pet Food Market:

By Pet Type (Dog, Cat)

By Ingredient (Prebiotics and Probiotics, Enzymes, Omega-3 and Omega-6 Fatty Acids, Vitamins and Minerals, Others)

By Form (Dry Food, Wet Food, Freeze-Dried Food, Others)

By Application (Joint Health, Weight Management, Skin and Coat, Dental Health, Digestive Health, Others

☛ This Report Covers:

✔ Comprehensive go-to-market strategy insights.

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✔ In-depth analysis of development trends, competitive landscape, supply and demand dynamics, year-on-year growth, competitive benchmarking, vendor mapping, market access, and overall development status.

✔ Customized regional and country-level reports available on request, including detailed localized analysis.

✔ Identification of potential and niche segments/regions showcasing strong growth opportunities.

✔ Application of both top-down and bottom-up approaches for accurate regional market analysis.

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☛ Regional Analysis for Functional Pet Food Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

☛ Frequently asked questions:

➠ What is the global sales, production, consumption, import, and export value of the Functional Pet Food Market?
➠ Who are the key global manufacturers, and what is their operational performance?
➠ What are the major opportunities and threats in the global Functional Pet Food Market?
➠ Which product types or end-users show the most growth potential and market share?
➠ What challenges and constraints are impacting the Functional Pet Food Market?
➠ What sales, marketing, and distribution channels are used globally?

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