Press release
Digital Video Advertising Market to Rise from USD 73.84 Billion in 2024 to USD 181.52 Billion by 2032 at 11.9% CAGR - Digital Video Advertising Forecast
Digital Video Advertising Market
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♦ Key Highlights:
Market size: USD 73.84 Billion in 2024; forecast to USD 181.52 Billion by 2032; CAGR: 11.9% between 2025-2032.
Leading application/segment: Mobile video advertising dominates among ad formats.
Largest regional market: North America, holding approximately 43% market share in 2023.
Key drivers: increased internet and OTT platform usage, growing adoption from the e-commerce sector. Restraints include high costs of high-quality video ads limiting small business uptake.
Top companies: Verizon Communications; Tremor International; RTL Group S.A.; Publicis Groupe; Advertise.com; PubMatic; Viant Technology; ZypMedia, Inc.; JW Player, Inc.; Google LLC; Facebook, Inc.; Amazon.com, Inc.; Netflix, Inc.; Snap Inc.; Apple Inc.
♦ Market Outlook
The digital video advertising market is expected to nearly 2.5-times its 2024 valuation by 2032, underpinned by robust growth in mobile video advertising and increasing consumption of video content via OTT and social media channels. Ad formats such as skippable & non-skippable ads are most preferred, given their flexibility in duration and reach. Meanwhile, advertisement types like bumper ads, interactive video ads, and programmatic video ads are gaining traction.
♦ Regional Insights
North America remains the largest market region, thanks to high smartphone penetration, widespread broadband access, and a shift away from traditional cable/satellite television. Asia Pacific is emerging rapidly, propelled by affordable high-speed internet, widespread social media usage, and short-form video apps (e.g. TikTok, Kuaishou) particularly in India and China. Europe, the Middle East, Africa, and South America also show growth but at varying paces due to differences in infrastructure, regulation, and digital media adoption.
► Get access to the full description of the report @https://www.maximizemarketresearch.com/market-report/digital-video-advertising-market/122045/
♦ Key Players
Major players in the digital video advertising market are investing in technology, content quality, and targeting capabilities. Companies like Google, Meta (Facebook), Amazon, Verizon Communications, and AdTech specialists such as PubMatic and Viant Technology are prominent in securing market share. Strategies revolve around programmatic ads, interactive format offerings, partnerships with OTT platforms, and better analytics to measure ROI. Barriers for new entrants include high production and platform costs.
♦ Quote
"Digital video advertising' forecast from 2025 to 2032 reflects not just strong numerical growth, but a transformative shift in how audiences consume media," said Dr. Priya Sharma, Lead Analyst at Maximize Market Research. "As mobile, social media, and OTT platforms become increasingly central, advertisers who adapt with engaging video formats and data-driven strategies are poised to capture outsized opportunity."
About Maximize Market Research:
Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.
Contact Maximize Market Research:
3rd Floor, Navale IT Park, Phase 2
Pune Bangalore Highway, Narhe,
Pune, Maharashtra 411041, India
sales@maximizemarketresearch.com
+91 96071 95908, +91 9607365656
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