United States Personalized Nutrition Market 2025 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

The Personalized Nutrition Market reached USD 17.4 billion in 2022 and is expected to reach USD 48.9 billion by 2031, growing with a CAGR of 13.8% during the forecast period 2024-2031.

Key Development:

✅ September 10, 2025: Hims & Hers Health launched personalized treatment plans for low testosterone, expanding its men's health offerings. The company plans to introduce oral testosterone Kyzatrex in 2026, with injectable treatments to follow. Kyzatrex has shown efficacy in restoring testosterone levels in up to 96% of men.

✅ June 18, 2025: Mealogic secured $16 million in funding to expand its meal delivery platform, aiming to support companies in launching prepared meal programs that drive positive health outcomes.

✅ April 23, 2025: Nourish achieved a valuation exceeding $1 billion after a $70 million Series B funding round led by JP Morgan Growth Equity. The company connects patients with registered dietitians for virtual, insurance-covered nutritional care.

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Personalized Nutrition refers to dietary recommendations, supplements, and meal plans tailored to an individual's unique genetic makeup, lifestyle, health status, and metabolic profile. By leveraging technologies like genomics, microbiome analysis, AI, and wearable devices, personalized nutrition aims to optimize health outcomes, prevent diseases, and enhance wellness. This approach enables consumers to receive targeted, evidence-based nutrition guidance, moving beyond generic dietary advice to more effective and individualized solutions.

Recent Mergers & Acquisitions

✅ May 2025: Danone acquired a majority stake in Kate Farms, a U.S.-based producer of plant-based organic nutritional drinks. This acquisition is aimed at expanding Danone's presence in the U.S. medical nutrition market.

✅ May 2025: AI health startup Superpower acquired Base, an at-home lab testing company specializing in diet analysis. This acquisition enhances Superpower's personalized nutrition capabilities by integrating robust nutrition data into its AI-driven health platform.

✅ April 2025: Herbalife announced the acquisition of 100% of the assets of Pro2col Health LLC and Pruvit Ventures, Inc., along with a 51% controlling ownership interest in Link BioSciences Inc. These acquisitions aim to bolster Herbalife's personalized nutrition offerings.

Key Players:

-> NutraGene, Nestlé Health Science, Nutrigenomix Inc., Nutrafol Inc., DNAfit Ltd., Symrise, GenoPalate Inc., 23andMe Inc., Viome Inc. and BASF SE.

Growth Forecast Projected:

The Global Personalized nutrition Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Personalized nutrition Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

By Type: Active Measurement, Standard Measurement

By Dosage Form: Tablets, Capsules, Powders, Liquids

By Distribution Channel: Supermarkets/Hypermarkets, Specialty Stores, Retail Pharmacies, E-Commerce, Others

By Application: Standard Supplements, Disease Based Supplements

By End-User: Over the Counter (OTC), Wellness and Fitness Centers, Hospitals and Clinics, Others

Regional Analysis for Personalized nutrition Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Personalized nutrition producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Personalized nutrition revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ

What is the current size of the Personalized nutrition Market?

A: In 2022, the Personalized nutrition Market was valued at USD 17.4 billion , reflecting its strong industry presence.

Q2: How large is the Personalized nutrition Market expected to be by 2031?

A: By 2031, industry forecasts suggest the Personalized nutrition Market will grow to around USD 48.9 billion, demonstrating significant expansion.

Q3: What is the growth rate of the Personalized nutrition Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 13.8% during the forecast period from 2024 to 2031.

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