Europe Plant-Based Beverages Market to Surge from USD 9.65 Billion in 2024 to USD 22.03 Billion by 2032, Driven by Health-Conscious and Sustainable Consumer Preferences

Europe Plant-based Beverages Market reached US$ 9.65 billion in 2024 and is expected to reach US$ 22.03 billion by 2032, growing with a CAGR of 10.87% during the forecast period 2025-2032, according to DataM Intelligence research.

The European plant-based beverages market encompasses a diverse range of non-dairy drinks derived from plants, including oat, almond, soy, rice, and coconut. These beverages serve as alternatives to traditional dairy products, catering to consumers seeking lactose-free, vegan, or environmentally sustainable options. The market has witnessed significant growth due to increasing health consciousness and ethical consumption patterns. Innovations in flavor, fortification, and local sourcing have further propelled their popularity across Europe.

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Recent Developments:

✅ In August 2025, Oatly launched a new oat-based protein milk across France, Germany, and the UK. The product is fortified with calcium and vitamin D to target health-conscious consumers and is expected to boost market share in Western Europe.

✅ In July 2025, Danone invested €50 million to expand its plant-based beverage production facility in the Netherlands. The expansion includes new lines for almond and soy drinks, increasing annual capacity by 20,000 tons.

✅ In June 2025, Alpro introduced a sustainable packaging initiative across Europe, shifting 80% of its plant-based beverage cartons to recyclable materials. The move supports the company's zero-waste and carbon reduction targets.

✅ In May 2025, Nestlé launched its barista-style oat milk in Italy and Spain, targeting cafes and the at-home coffee market. The product is designed for frothing and coffee blending, enhancing the plant-based coffee segment.

✅ In April 2025, Rude Health expanded its almond and oat milk product range in Germany, adding new flavors and fortified options. This launch aims to capture growing demand for nutritious and convenient plant-based beverages.

☛ Europe Plant-based Beverages Market Dynamics and Drivers

The European plant-based beverages market is experiencing robust growth, driven by several key factors. A rising health-conscious population actively seeks nutritious and sustainable food options, aligning perfectly with the inherent benefits of plant-based products. Furthermore, the increasing awareness of the environmental impact of animal agriculture drives consumer preference toward more environmentally friendly alternatives.

Technological advancements in product development have led to improved taste, texture, and nutritional profiles of plant-based beverages, enhancing their appeal to a broader audience. Additionally, the expansion of retail channels, including online platforms and specialty stores, has made these products more accessible to consumers across Europe.

Regulatory support and favorable policies promoting plant-based diets and sustainability have further bolstered market growth. Collectively, these dynamics are expected to sustain the upward trajectory of the European plant-based beverages market in the coming years.

☛ Europe Plant-based Beverages Market Competitive Landscape:

Nestlé, Danone, Hain Celestial Group, Inc., The Coca-Cola Company, Rude Health, PepsiCo, Plenish Drinks, Huel Limited, The Healthy Protein Co and Valsoia.

Research Methodology

We employ a hybrid approach, integrating qualitative insights with robust quantitative analysis to deliver comprehensive and reliable market intelligence. The process starts with extensive secondary research, leveraging trusted industry publications, proprietary databases, and credible market sources. This foundation is then strengthened through targeted primary research, including structured surveys and in-depth interviews with industry leaders, subject matter experts, and key market participants.

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☛ Segment Covered in the Europe Plant-based Beverages Market:

By Ingredients (Fruits, Coconut, Vegetables, Seeds and Nuts, Almond, Cashew, Flaxseed, Rice and Others)

By Product (Milk, Juices, Smoothies, Teas & Coffee, Others)

By Type (Plain, Flavored)

By Packaging (Bottles, Pouches, Cans, Others)

By End-User (Household Consumers, Food Service Industry, Cafes and Coffee Shops, Restaurants, Hotels and Resorts, Athletes and Sports Enthusiasts, Others)

By Country (Germany, UK, France, Spain Italy, Rest of Europe)

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✔ Identification of potential and niche segments/regions showcasing strong growth opportunities.

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