From Supplements to Functional Beverages: Exploring Key Trends, Market Drivers, and Competitive Strategies in Nutricosmetics Globally

The Nutricosmetics Market reached USD 8.5 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 17.4 billion by 2031. The market is growing at a CAGR of 9.3% during the forecast period 2025-2032.

Nutricosmetics refer to ingestible products-such as supplements, powders, and beverages that promote skin, hair, and nail health from within. They typically contain bioactive ingredients like collagen, vitamins, and antioxidants. These products bridge the gap between nutrition and beauty, offering a holistic approach to personal care. Consumers increasingly seek nutricosmetics for their convenience and scientifically-backed benefits.

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United States: Recent Industry Developments

✅ In August 2025, Ulta Beauty announced a strategic expansion into the nutricosmetics sector, introducing a curated line of ingestible beauty supplements. This move aligns with the industry's projected growth from $7.78 billion in 2025 to over $13 billion by 2032.

✅ In July 2025, Neutrogena unveiled its innovative 3D-printed beauty supplements, powered by AI and advanced 3D technology. This launch marks the company's entry into the $3.3 billion beauty vitamin market, expanding its legacy in skincare into personalized nutrition.

✅ In May 2025, the global nutricosmetics market was valued at USD 7.13 billion and is projected to reach USD 13.1 billion by 2032, growing at a CAGR of 7.9% from 2025 to 2032.

Japan: Recent Industry Developments

✅ In September 2025, Kao Corporation launched two new skincare products from its global prestige brand KANEBO - KANEBO CREAM IN DAY II and KANEBO CREAM IN NIGHT II. These products incorporate newly developed biomimetic ingredients designed to enhance skin hydration.

✅ In June 2025, Kao Corporation identified its international makeup brand KATE as a strategic growth driver within its cosmetics portfolio. This initiative aligns with the company's ambition to establish a "Global Sharp Top" business framework.

✅ In February 2025, the Japan nutricosmetics market was projected to surpass a market valuation of USD 790.1 million in 2025. It is expected to reach USD 4,245.5 million by 2035, growing at a robust CAGR of 18.5% between 2025 and 2035.

☛ Nutricosmetics Market Dynamics and Drivers

Consumer Demand for Holistic Beauty: There is a growing preference for beauty solutions that combine skincare with overall wellness, leading to increased adoption of ingestible beauty products.

Scientific Validation: Brands are investing in research and clinical trials to substantiate the efficacy of their products, enhancing consumer trust and market acceptance.

Technological Advancements: Innovations in biotechnology and ingredient sourcing are improving the quality and effectiveness of nutricosmetic products.

E-commerce Growth: The rise of online shopping platforms has made nutricosmetics more accessible to a global audience, facilitating market expansion.

☛ Nutricosmetics Market Competitive Landscape:

Gelita AG, Functionalab, Herbalife Nutrition, Amway, Lucas Meyer Cosmetics, Vitabiotics Ltd., Origo Cosmeceuticals Private Ltd, GNC Holdings Inc, Sabinsa Cosmetics, Robis S.L.

Research Methodology

We employ a hybrid approach, integrating qualitative insights with robust quantitative analysis to deliver comprehensive and reliable market intelligence. The process starts with extensive secondary research, leveraging trusted industry publications, proprietary databases, and credible market sources. This foundation is then strengthened through targeted primary research, including structured surveys and in-depth interviews with industry leaders, subject matter experts, and key market participants.

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☛ Segment Covered in the Nutricosmetics Market:

By Type (Supplements, Functional Food and Beverages)

By Application (Skincare, Haircare, Nailcare)

By Ingredient (Vitamins, Carotenoids, Omega 3 Fatty Acids, Collagen Peptides, Probiotics, Others)

☛ This Report Covers:

✔ Comprehensive go-to-market strategy insights.

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✔ In-depth analysis of development trends, competitive landscape, supply and demand dynamics, year-on-year growth, competitive benchmarking, vendor mapping, market access, and overall development status.

✔ Customized regional and country-level reports available on request, including detailed localized analysis.

✔ Identification of potential and niche segments/regions showcasing strong growth opportunities.

✔ Application of both top-down and bottom-up approaches for accurate regional market analysis.



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☛ Regional Analysis for Nutricosmetics Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

☛ Frequently asked questions:

➠ What is the global sales, production, consumption, import, and export value of the Nutricosmetics Market?
➠ Who are the key global manufacturers, and what is their operational performance?
➠ What are the major opportunities and threats in the global Nutricosmetics Market?
➠ Which product types or end-users show the most growth potential and market share?
➠ What challenges and constraints are impacting the Nutricosmetics Market?
➠ What sales, marketing, and distribution channels are used globally?

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