Vitafoods Asia 2025 | Postbiotics Food Supplements Market to Reach US$ 27.3M by 2031, Growing at 10.5% CAGR | BIOFARMA SRL, Ab-Biotics, 1Q Health GmbH, Wecare Probiotics Co., Ltd

Postbiotics Food Supplements Market reached US$ 10.8 million in 2023 and is expected to reach US$ 27.3 million by 2031, growing with a CAGR of 10.5% during the forecast period 2025-2032.

Postbiotics food supplements contain bioactive compounds derived from probiotic fermentation that support gut health and overall well-being. They offer the benefits of probiotics without the need for live microorganisms. The market is expanding as consumers seek stable, effective nutritional supplements for digestive health. These supplements are formulated to improve immune response and nutrient absorption. Their innovative approach is gaining traction in the functional foods industry.

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☛ Postbiotics Food supplements Industry News:

United States: Recent Industry Developments

✅ In March 2025, Resbiotic Nutrition launched its resbiotic products (including resM® postbiotic and resB® Lung support) nationwide via Walmart stores, making its science-backed postbiotic formulas more accessible to a broad US consumer base.

✅ On October 23, 2024, Postbiotics, Inc. and Sabinsa Corporation announced a multinational distribution agreement for the postbiotic ingredient PoZibio® (heat-treated Lactobacillus paracasei) to address age-related digestive health across the USA, Canada, EU, India, and Japan.

✅ In March 2025, Postbiotics, Inc. was named the winner of the Puratos Gut Health Innovation Challenge at the Future Food-Tech Summit for its patented postbiotic PoZibio®, recognized for its gut wall protective effects and potential for functional food applications.

Japan: Recent Industry Developments

✅ On July 9, 2025, Japan's postbiotic food supplement market was projected to grow from USD 302,250 in 2023 to USD 484,040 by 2027, driven by aging demographics, clean-label demand, and rising interest in gut health.

✅ In August 2023, Kirin launched a lower-calorie version of its immune care postbiotic drink, reducing calories by nearly 50%, targeting health-conscious consumers while preserving taste.

✅ In June 2024, Wada Calcium Pharmaceutical introduced a Foods with Function Claims (FFC) product for bone and immune health in older adults, combining Kirin's LC-plasma strain (Lactococcus lactis) with calcium maltobionate.

☛ Postbiotics Food supplements Market Dynamics and Drivers

Growing consumer awareness of gut microbiome & preventive health: More people are recognizing the links between gut health, immunity, metabolic diseases, and overall well-being. Postbiotics, offering stable, safe alternatives to live microbes, are appealing to consumers concerned about preservation, shelf-life, and regulatory consistency.

Demand for functional, clean-label, and shelf-stable formulations: Because postbiotics are non-viable, they overcome challenges linked with probiotics (e.g., cold chain, viability, strain survival). That enables formulation into powders, capsules, tablets, and inclusion in functional foods and beverages. Clean‐label preferences (minimal processing, transparency about sources) further support their adoption.

Advances in R&D, clinical validation & ingredient technologies: Increased publication of studies, more reports, enhanced understanding of specific postbiotic mechanisms (e.g. short-chain fatty acids, immune-modulating components), and more patent filings are boosting credibility. Ingredient suppliers are innovating forms, delivery formats, and improving bioactivity.

Regulatory clarity and standardization (still developing but improving): Regions are gradually addressing classification, safety, and labeling standards for postbiotics, which reduces uncertainty for manufacturers, helps with global trade, and allows more precise health claims.

☛ Postbiotics Food supplements Market Competitive Landscape:

ADM, Cargill, Incorporated., ABbiotek Health, Tetra Pak International S.A., DSM, AB-BIOTICS, SA, Sabinsa, Postbiotica Srl, Lesaffre, and Lactobio A/S.

Research Methodology

We employ a hybrid approach, integrating qualitative insights with robust quantitative analysis to deliver comprehensive and reliable market intelligence. The process starts with extensive secondary research, leveraging trusted industry publications, proprietary databases, and credible market sources. This foundation is then strengthened through targeted primary research, including structured surveys and in-depth interviews with industry leaders, subject matter experts, and key market participants.

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☛ Segment Covered in the Postbiotics Food supplements Market:

By Type: Short-chain fatty acids, Lipopolysaccharides, Exopolysaccharides, Enzymes, Cell Wall Fragments, Others.

By Form: Capsules & Tablets, Liquid, Powder, Others.

By Application: Digestive Health (Gut Microbiota/Microbiome Balance, Digestion, Constipation, Bloating, Others) Immune Support, Skin Health, Weight Management, Sports Nutrition, Mental Health (Sleep, Cognition, Mood, Depression, General Wellness, Others.

By Distribution Channel: Supermarkets/Hypermarkets, Pharmacies and Drug Stores, Convenience Stores, Online Retailers, Other Distribution Channels.

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☛ Regional Analysis for Postbiotics Food supplements Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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