Press release
Texas Tailgating Costs Soar, Shocking Fans with Game Day Expenses
A packed AT&T Stadium in Arlington, Texas.
Texas Tailgating Costs Soar, Shocking Fans with Game Day Expenses
Houston, TX, September 11, 2025 - A new analysis by Texas View uncovers a startling surge in tailgating expenses for Texas football fans, with many spending nearly 70% more than planned on game days. The Texas Sports Fan Spending Survey (2024) and related economic studies reveal that average fans are spending hundreds on food, drinks, gear, and parking-often before even entering the stadium.
Key findings include:
Average Spend: $50-$75 per person for basic tailgating; large group setups can exceed $100 per person (excluding tickets and parking).
Cost Shock Gap: Fans consistently overspend, with Cowboys and die-hard fans reporting the largest gaps (+$200 per person over budget).
Primary Costs: Food, drinks, parking, and must-have gear dominate expenditures. Secondary costs-like merchandise, Uber rides, and last-minute upgrades-push totals even higher.
Hidden Expenses: Premium parking, surge ride-share pricing, equipment rental, and concession markups top the list of unplanned costs. Venue-specific factors drive prices up to 125% higher during rivalry or playoff games.
Essential Gear: Coolers, portable grills, chairs, pop-up tents, and speakers are tailgate staples; initial investments sting but pay off over time.
Budget Tips: Shopping in bulk, sharing costs, using checklists, and prioritizing essentials help fans manage spending.
Quote from Christian Linden, Texas View:
"Tailgating in Texas is more than a tradition-it's almost a competitive sport, but the real surprise comes at the checkout line. Planning ahead helps, but it's easy to see why so many fans say, 'Where did my paycheck go?'"
Texas View: https://texasview.org/
Full Article: https://texasview.org/texas-tailgate-cost-fans-spend-game-day/
Company: Texas View
Address: Runnels St, Houston, Texas 77003, United States
Media Contacts: Christian Linden, Author & Contributor, Texas View
Email: admin@texasview.org
About: Texas View is a leading source for local culture, lifestyle, and economic reporting in Texas, known for in-depth features on sports, travel, and community trends.
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