Press release
Gaming Console Rental Services Market Expansion Continues, with Forecast Valuation of $3.58 Billion by 2029
Gaming Console Rental Services Market
What Is the Expected CAGR for the Gaming Console Rental Services Market Through 2025?
In recent years, the market size for gaming console rental services has experienced swift growth. The market is projected to expand from $2.08 billion in 2024 to $2.33 billion in 2025, with a compound annual growth rate (CAGR) of 11.8%. The growth experienced during the historic period can be linked to numerous factors, including the rise in demand for cost-effective gaming alternatives, increasing popularity of gaming amongst the younger generation, an upsurge in short-term entertainment requirements, greater internet penetration, and a higher frequency of gaming events and parties.
What's the Projected Size of the Global Gaming Console Rental Services Market by 2029?
In the coming years, a swift expansion is predicted for the gaming console rental services market, which is poised to reach $3.58 billion in 2029 with an 11.4% compound annual growth rate (CAGR). This expected surge during the forecast period can be linked to growing online awareness of rental services, as well as increasing interest in social and multiplayer gaming experiences. The increase in short-term demand for party and event purposes, a rising acceptance of sustainable and sharing economy approaches, and widening availability of subscription-oriented rental models also contribute to this growth. During the forecast period, key trends will include developments in cloud gaming and streaming technology, more user-friendly advanced rental platforms, innovative offerings in subscription-based rental models, the implementation of AI for customized rental suggestions, and the inclusion of mobile apps for easy rental booking and tracking.
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Top Growth Drivers in the Gaming Console Rental Services Industry: What's Accelerating the Market?
The surging popularity of e-sports is fuelling the expansion of the gaming console rental services market. E-sports, a term encompassing organized video game contests where players or teams compete for prizes and prominence, is gaining traction due to enhanced online viewership. As more individuals watch these competitive games online, it draws bigger crowds and amplifies sponsorship and investment capacity. This burgeoning interest in e-sports spurs greater demand for high-performance gaming, leading to increased interest in premium consoles. Rental services capitalize on this by offering cost-effective access, appealing to both recreational gamers and passionate e-sports fans. As an example, Esports News UK, a British online publication providing regular updates about UK esports, reported in May 2024 that revenues from UK gaming events and venues skyrocketed by 140% year on year, hitting £10.3 ($11.05) million in 2023, a substantial increase from £4.35 ($4.66) million in 2022. As a result, the burgeoning interest in e-sports is a significant driver for the expansion of the gaming console rental services market.
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What Are the Key Trends Driving Gaming Console Rental Services Market Growth?
Leading corporations in the gaming console rental services market are focusing on pioneering enhanced solutions, like physical discs and video game rental services, to meet the escalating demand for flexible and cost-effective entertainment solutions. These services let consumers rent games for a prescribed duration, providing access to a diverse range of titles without having to purchase them. This constitutes an economical method for exploring new games or taking pleasure in gaming without the obligation to buy each game. For example, in April 2025, GEO, the Japan-based product rental firm, launched a PlayStation 5 rental service due to the drop in CD and DVD rental sales and a surge in PS5 prices in Japan. This service became popular swiftly, with half of GEO's 400 stores recording maximum rental capacity within a month. Customers can avail of a PS5 on rent for eight days for 980 JPY ($6.90 USD) or can extend to 15 days for 1,780 JPY ($12.50 USD). The service functions based on a factory reset model, ensuring that no saved data is transferred between rentals. GEO's rental scheme provides a more affordable avenue to costly consoles, demonstrating its success nationwide.
What Are the Main Segments in the Gaming Console Rental Services Market?
The gaming console rental services market covered in this report is segmented -
1) By Console Type: PlayStation, Xbox, Nintendo, Other Console Types
2) By Game Library Type: New Releases, Classic Games, Exclusive Titles, Multiplayer Options
3) By Rental Model: Online Rental Services, In-Store Rental Options, Subscription-Based Rentals, Pay-Per-Use Rentals
4) By Rental Duration: Short-Term Rentals, Long-Term Rentals, Single-Day Rentals, Weekend Packages
5) By Target Audience: Individual Gamers, Families, Corporate Clients
Subsegments:
1) PlayStation: PlayStation 5 (PS5), PlayStation 4 (PS4), PlayStation Virtual Reality (VR), PlayStation Slim Or Pro Editions
2) By Xbox: Xbox Series X, Xbox Series S, Xbox One, Xbox One X Or One S
3) By Nintendo: Nintendo Switch, Nintendo Switch Organic Light-Emitting Diode (OLED), Nintendo Switch Lite, Nintendo Wii Or Wii U
4) By Other Console Types: Steam Deck, NVIDIA Shield, SEGA Genesis Mini, Atari Video Computer Systems (VCS), Retro Or Classic Consoles
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Which Top Companies are Driving Growth in the Gaming Console Rental Services Market?
Major companies operating in the gaming console rental services market are Aaron's LLC, Rent-A-Center Inc., Mr Rental Australia Pty Ltd., Rent One LLC, Grover Group GmbH, GameFly Inc., Rent The Roo Pty Ltd, Premier Rental-Purchase LLC, Rent4Keeps Pty Ltd, SharePal, Boomerang Rentals Ltd., IndianRenters.com, Fully Loaded Electronics LLC, Abbey Road Entertainment Inc., Hughes Electrical Ltd, Etech Rentals LLC, Fat Llama Ltd., Rentit4Me India Pvt. Ltd., CarnivalGuru, Craving For Gaming, Gearbooker B.V., Game Wagon India.
Which Regions Will Dominate the Gaming Console Rental Services Market Through 2029?
North America was the largest region in the gaming console rental services market in 2024. The regions covered in the gaming console rental services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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