Press release
Brand Licensing Market Expansion Continues, with Forecast Valuation of $397.83 Billion by 2029
Brand Licensing
Brand Licensing Market Size Growth Forecast: What to Expect by 2025?
The expansion of the brand licensing market value has been robust in the past few years. It is anticipated to increase from $295.26 billion in 2024 to $314.44 billion in 2025, with a compound annual growth rate (CAGR) of 6.5%. This rise during the historical period is the result of increased consumer demand, the growth of e-commerce, the rise in sports licensing, the global franchising boom, and the expansion of digital branding.
How Will the Brand Licensing Market Size Evolve and Grow by 2029?
The market size for brand licensing is projected to robustly grow in the years to come, estimated to reach $397.83 billion by 2029 with a compound annual growth rate (CAGR) of 6.1%. This expansion during the forecast period is due to factors such as the increase in digital content licensing, the surge in demand for brand marketing, the proliferation of virtual branding, growing corporate brand extensions, and escalating celebrity endorsements. In addition, the forecast period will also see marked trends such as technological progress, AI-backed licensing solutions, blockchain-supported brand safety measures, the integration of NFTs into licensing, and the advent of hybrid licensing schemes.
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What Drivers Are Propelling the Growth of Brand Licensing Market Forward?
The surge in consumerism is projected to stimulate the expansion of the brand licensing market in the future. Consumerism, a socio-economic concept promoting the continual procurement of goods and services, is fueled by higher disposable incomes, broader product availability, and shifting lifestyle choices, thereby inducing individuals to purchase more. Brand licensing bolsters consumerism by enabling corporations to broaden their brand exposure, amplify product uniqueness, consolidate consumer allegiance, and rationalize higher pricing. By utilizing well-recognized brand identities, companies can heighten product allure, augment market penetration, and stimulate consumer interest, thereby promoting increased purchasing activities. For example, the Bureau of Labor Statistics, a governmental body in the US, reported that the average annual consumer spending in 2023 scaled up to $77,280, indicating a 5.9% surge in comparison to 2022. Consequently, the rising demand for consumerism fuels the expansion of the brand licensing market.
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Which Emerging Trends Are Transforming the Brand Licensing Market in 2025?
Prominent players in the brand licensing market are capitalizing on strategic expansion strategies to improve product functionality, bolster brand worth, and elevate consumer involvement. These deliberate expansion efforts in brand licensing enable enterprises to broaden their market footprint, amplify their brand worth, and stimulate revenue growth by tapping into fresh consumers and markets. For example, in February 2025, Citgo Petroleum Corporation, a US fuel sector firm, initiated a strategic brand licensing scheme to extend its reach over five more US markets including Arizona, Colorado, New Mexico, Nevada, and Utah. Through this program, eligible marketers and retailers are able to procure their gasoline, harnessing the advantage of CITGO's TriCLEAN additive system which is a TOP TIER-recognized fuel with 50% extra cleaning agents. Other states are under consideration for potential growth in the future.
What Are the Key Segments in the Brand Licensing Market?
The brand licensing market covered in this report is segmented -
1) By Types: Apparels, Toys, Accessories, Home Decoration, Software Or Video Games, Food And Beverage, Other Types
2) By Application: Entertainment, Corporate Trademarks Or Brand, Fashion, Sports, Other Applications
3) By End-user: Retail And E-commerce, Media And Entertainment Companies, Sports Teams And Leagues, Luxury Brands, Consumer Goods Manufacturers, Automotive And Accessories
Subsegments:
1) By Apparels: Casual Wear, Sportswear, Footwear, Innerwear, Kidswear, Formal Wear
2) By Toys: Action Figures, Dolls And Plush Toys, Educational Toys, Board Games And Puzzles, Electronic Toys, Collectibles
3) By Accessories: Watches, Bags And Backpacks, Eyewear, Jewelry, Footwear Accessories, Headwear
4) By Home Decoration: Furniture, Wall Art And Posters, Bedding And Linens, Kitchenware, Lighting, Rugs And Carpets
5) By Software Or Video Game: PC And Console Games, Mobile Games, Virtual Reality (VR) And Augmented Reality (AR) Games, Educational Software, Game Merchandise, Subscription-based Gaming
6) By Food And Beverage: Packaged Foods, Beverages, Confectionery And Snacks, Dairy Products, Frozen Foods, Fast Food Chains
7) By Other Types: Automobiles, Theme Parks And Attractions, Stationery And School Supplies, Fitness And Sports Equipment, Beauty And Personal Care, Pet Products
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Who Are the Key Players Shaping the Brand Licensing Market's Competitive Landscape?
Major companies operating in the brand licensing market are General Motors, The Walt Disney Company, Procter & Gamble, Warner Media Inc., Paramount Global, Electrolux, Major League Baseball, National Football League, The Pokémon Company International, PVH Corp., Hasbro Inc., Ferrari, Meredith Corporation, Learfield IMG College, Sanrio Co. Ltd., Authentic Brands Group, Sequential Brands Group, Iconix Brand Group, BlueStar Alliance, Universal Brand Development.
What Geographic Markets Are Powering Growth in the Brand Licensing Market?
North America was the largest region in the brand licensing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the brand licensing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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