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Data Broker Market Expansion Continues, with Forecast Valuation of $476.35 Billion by 2029
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.What Is the Expected CAGR for the Data Broker Market Through 2025?
The size of the data broker market has seen substantial expansion in the past few years. The jump from a market size of $303.11 billion in 2024 to $331.48 billion in 2025 signifies a compound annual growth rate (CAGR) of 9.4%. Factors such as the growing need for personalized and immediate data insights, the widening reach of data-oriented decision-making approaches, the rise in IoT penetration, the increase in internet users, and the growing ubiquity of smartphones have all contributed to the growth observed in the historical period.
What's the Projected Size of the Global Data Broker Market by 2029?
Anticipated to experience robust expansion in the coming years, the data broker market is projected to inflate to a value of $476.35 billion by 2029, escalating at a compound annual growth rate (CAGR) of 9.5%. The surging adoption of social media platforms, an ever-expanding e-commerce realm, rapid industrial modernization, the escalating demand for precision-targeted marketing, and the proliferation of connected devices can all be credited for this anticipated growth during the forecast period. The predictive period is also likely to witness significant trends such as the emergence of innovative technologies and business models, progress in real-time analytics, advancements in big data analytics coupled with artificial intelligence, the amalgamation of artificial intelligence and machine learning, and the integration of cloud computing.
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Top Growth Drivers in the Data Broker Industry: What's Accelerating the Market?
The surge in e-commerce is predicted to fuel the expansion of the data broker market moving forward. E-commerce, or online trading of goods and services, including the electronic transmission of funds or data, primarily via the internet, is increasing. This surge in e-commerce can be attributed to an increased uptake of the internet, the usage of smartphones, consumer behavior driven by convenience, advances in digital payment systems, and the growth of speedy and dependable delivery networks. Data brokers aid e-commerce enterprises in improving customer targeting, personalization, and preventing fraud by providing crucial data insights about consumers. For example, in February 2025, as per the Census Bureau, a governmental agency based in the US, e-commerce sales for 2024 amounted to $1,192.6 billion, an 8.1% increase from 2023. Consequently, the surge in e-commerce is pushing the growth of the data broker market.
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What Trends Will Shape the Data Broker Market Through 2029 and Beyond?
Leading corporations participating in the data broker market are creating inventive services such as data onboarding services to elevate data access, strengthen security, and ensure compliance with ever-changing regulations. Data onboarding involves integrating third-party or offline data with the company's own primary data to refine customer targeting and facilitate personalized marketing approaches. For example, Experian Plc, a corporation based in Ireland that provides information services, introduced the world's first third-party data marketplace in January 2025. An attribute of this marketplace that stands out is its capability to meld data onboarding with the Experian identity matrix, ensuring flawless fusion of third-party and first-party data. This presents marketers the access to more accurate and comprehensive customer segments, thereby improving targeting and personalizing campaign strategies.
What Are the Main Segments in the Data Broker Market?
The data broker market covered in this report is segmented -
1) By Data Type: Unstructured Data, Structured Data, Custom Structure Data
2) By Pricing Model: Subscription Paid, Pay Per Use Paid, Hybrid Paid Models
3) By Application: Marketing And Advertising, Fraud Detection And Prevention, Risk Management, Customer Experience Management, Compliance Management, Personalization And Targeting
4) By End-User: Banking, Financial Service And Insurance (BFSI), Retail, Automotive, Construction, Other End-Users
Subsegments:
1) By Unstructured Data: Social Media Data, Web Content Data, Email Data, IoT Sensor Data, Multimedia Data, Surveillance And Security Data
2) By Structured Data: Demographic Data, Financial Data, Healthcare Data, Transactional Data, Behavioral Data, Location Data.
3) By Custom Structure Data: Industry-Specific Data, Proprietary Data Sets, Predictive Analytics Data, Hybrid Data Models, Aggregated And Derived Data
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Which Top Companies are Driving Growth in the Data Broker Market?
Major companies operating in the data broker market are International Business Machines Corporation (IBM), Oracle Corporation, Bloomberg Finance L.P., LexisNexis Risk Solutions, Thomson Reuters, Experian Information Solutions Inc., Wolters Kluwer N.V., Equifax Inc, TransUnion LLC, NielsenIQ, Dun & Bradstreet Inc., Fair Isaac and Company, CoreLogic, Acxiom LLC, Data Axle, Epsilon Data Management LLC, Lotame Solutions Inc., Intelius LLC., Whitepages Inc., Ignite Enterprise Software Solutions LLC.
Which Regions Will Dominate the Data Broker Market Through 2029?
North America was the largest region in the data broker market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the data broker market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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