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Billboard And Outdoor Advertising Market Expansion Continues, with Forecast Valuation of $65.66 Billion by 2029
Billboard And Outdoor Advertising
Billboard And Outdoor Advertising Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The size of the billboard and outdoor advertising market has seen a consistent upward trajectory in recent years. It is projected to expand from $56.67 billion in 2024 to $57.83 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 2.0%. Factors contributing to the growth experienced in the historical period include shifts in mobility and transportation, environmental factors, cultural and social trends, as well as development in the industry competition, and innovative design and creativity practices.
Billboard And Outdoor Advertising Market Size Forecast: What's the Projected Valuation by 2029?
The market size of billboard and outdoor advertising is anticipated to experience consistent expansion in the coming years. By 2029, it's projected to reach $65.66 billion, growing at a compound annual growth rate (CAGR) of 3.2%. The predicted growth within this forecast period can be credited to factors such as digital transformation, tailored advertisement solutions, integration with mobile devices, augmented reality (AR), and virtual reality (VR), as well as environmental sustainability. During this forecast period, notable trends that are expected to arise include cross-channel campaigns, interactive marketing, advanced mobile integration, targeting based on data, and programmatic purchasing.
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What Are the Drivers Transforming the Billboard And Outdoor Advertising Market?
The expansion of digital out-of-home (DOOH) advertising is predicted to bolster the development of the billboard and outdoor advertising industries. OOH advertising pertains to promoting products or services outside of residences and encompasses structures like billboards, bus shelters, wallscapes, and posters. Outdoor signage, digital billboards, and television screens are all types of DOOH. Unlike traditional billboards that continually exhibit static images, digital billboards convey more active images and can exhibit a variety of ads, thereby drawing in more consumers. For instance, based on an August 2022 report by SEO by Sociallyin, a UK-based SEO agency, DOOH advertising spending is anticipated to increase significantly by 19.2%, achieving an expected expenditure level of $3.84 billion in 2023. Recently, DOOH has experienced substantial growth due to its enticing and engaging characteristics and is predicted to continue advancing during the projected period.
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What Are the Key Trends Driving Billboard And Outdoor Advertising Market Growth?
The rise of programmatic media purchasing is an emerging phenomenon in the digital out-of-home (DOOH) advertisement sector. Programmatic advertising, which uses automated technology to purchase ad space as opposed to traditional digital ad techniques, utilizes data intelligence and algorithms to present the right ads, to the right people, at the right time and cost. Around 82% of viewers remembered a DOOH ad they had seen over a month prior. Companies have started to enhance their internal programmatic media buying strategies. For instance, in October 2024, AllOver Media, an American media enterprise, initiated a new service to provide transparency in outdoor ads and offering third-party inspections of out-of-home (OOH) impressions focused on convenience stores (C-Stores). This service is designed to yield accurate metrics for advertisers, assuring them access to authentic data about ad visibility in these high-traffic locations. This initiative corresponds with a broader trend in the advertisement industry aimed at reinforcing accountability and certifying the effectiveness of ad pursuits.
Which Segments in the Billboard And Outdoor Advertising Market Offer the Most Profit Potential?
The billboard and outdoor advertising market covered in this report is segmented -
1) By Type: Painted Billboards, Digital Billboards, Multi-Purpose Billboards, Mobile Billboards, Other Types
2) By Application: Highways, Railway Stations, Buildings, Automobiles, Other Applications
3) By End-User: Retail, Banks And Financial Institutions, Commercial Buildings, Media And Entertainment, Government, Transportation
Subsegments:
1) By Painted Billboards: Traditional Painted Billboards, Mural Billboards
2) By Digital Billboards: LED Billboards, LCD Billboards
3) By Multi-Purpose Billboards: Hybrid Billboards, Interactive Billboards, Mobile Billboards
4) By Other Types: Vehicle-Mounted Billboards, Portable Billboards, Transit Advertising, Street Furniture
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Which Firms Dominate the Billboard And Outdoor Advertising Market by Market Share and Revenue in 2025?
Major companies operating in the billboard and outdoor advertising market include Capitol Outdoor LLC, Titan Outdoor Holdings Inc., JCDecaux Group, Clear Channel Outdoor Holdings Inc., Lamar Advertising Company, Stroer SE & Co. KGaA, Outfront Media Inc., Vector Media Pvt. Ltd., Focus Media Holding Limited, Daktronics Inc., APG SGA AG, oOh!media Limited, Yesco Outdoor Media LLC, Posterscope Limited, Kinetic Worldwide Ltd., Intersection Co., Adams Outdoor Advertising Ltd., Watchfire Signs LLC, Primedia Pty Ltd., Ocean Outdoor UK Limited, Broadsign International LLC, Fairway Outdoor Advertising LLC, Prismview LLC, Talon Outdoor Limited, Formetco Incorporated, Ayuda Media Systems Ltd., Burkhart Advertising Inc., Exterion Media Uk Ltd., Vistar Media Inc., Allison Outdoor Advertising Ltd., Rapport Worldwide Ltd., Adomni Inc.
Which Regions Offer the Highest Growth Potential in the Billboard And Outdoor Advertising Market?
Asia-Pacific was the largest region in the billboard and outdoor advertising market in 2024. North America was the second largest region in the global billboard and outdoor advertising market analysis. The regions covered in the billboard and outdoor advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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