Press release
2025-2034 Sustainable Tourism Market Evolution: Disruptions, Innovations, and Untapped Opportunities
Sustainable Tourism
What Is the Expected CAGR for the Sustainable Tourism Market Through 2025?
There has been a significant growth spurt in the sustainable tourism market in the past few years. The market is projected to expand from a worth of $3278.2 billion in 2024 to $3748.21 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 14.3%. The historical growth pattern is a result of heightened environmental consciousness, escalated worries about climate change, a surge in the demand for green accommodations, a broadening of the global tourism sector, and increased exposure to environmental issues in the media.
What's the Projected Size of the Global Sustainable Tourism Market by 2029?
In the coming years, the sustainable tourism market is set to witness a significant surge, growing to $6447.41 billion by 2029 with a compound annual growth rate (CAGR) of 14.5%. This anticipated growth through the forecast period is due to factors such as an increase in consumer preference for eco-friendly travel adventures, enhanced focus on sustainability measures by corporations, the proliferation of green travel standards and certifications, favorable governmental policies and stimuli, growing consciousness of biodiversity preservation, more investment channeled towards sustainable tourism facilities, and an increasing trend of eco-tourism amongst millennials and Generation Z. Key trends projected within this period encompass the use of green energy in tourism amenities, ecologically responsible and minimal-impact travel alternatives, sustainability credibility and labeling in travel, experiences emphasizing local culture and authenticity, carbon footprint reduction strategies in travel, creation of green facilities and smart technology, and improved openness concerning sustainability behaviours by travel enterprises.
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Top Growth Drivers in the Sustainable Tourism Industry: What's Accelerating the Market?
The increasing number of environmentally conscious tourists is projected to fuel the expansion of the sustainable tourism market. Such travelers make a conscious effort to reduce their environmental footprint and endorse sustainable measures during their journeys. This trend is mainly prompted by increased cognizance on environmental crises like climate change, loss of biodiversity, and pollution. The accessibility of environmentally-friendly travelling alternatives, such as sustainable lodging, eco-tours, and environment-friendly travel protocols endorsed by different global organizations and governments, also influence this trend. Sustainable tourism is utilized by these environmentally conscious tourists to lessen their environmental impact, respect local cultures, and save resources by opting for green accommodations and transportation with low emissions. A case in point is that in April 2022, a report by the Netherlands-based online travel agency, Booking.com B.V., revealed that of over 30,000 tourists across 32 countries and jurisdictions, 71% of UK tourists prioritize sustainable travel. It was reported that 42% were persuaded to make greener choices due to recent climate change news, whilst 33% had availed sustainable lodgings during the previous year, a percentage which is predicted to surge by 62% in the coming year. Consequently, the sustainable tourism market's expansion is being propelled by the growing number of environmentally conscious tourists.
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What Are the Key Trends Driving Sustainable Tourism Market Growth?
Key players in the green tourism sector, such as Eco Hotels, are making strategic moves towards the use of sustainable infrastructure and eco-friendly accommodations. Their aim is not only to improve their brand image, but also to meet the increasing needs of responsible travelers and to attract those who are environmentally conscious. Eco-friendly hospitality establishments are defined as those who reduce their environmental footprint through the use of energy-efficient systems, water conservation strategies, waste reduction methods, sustainable procurement processes, striving to obtain green accreditations, and encouraging community involvement. A prime example of this is the India-based hospitality company, Eco Hotels, who in May 2024 introduced Eco Satva, a carbon-neutral accommodation boasting renewable energy integration and waste management reductions. Through this launch, Eco Hotels emphasizes their essential values tied to environmental responsibility, while addressing the surging demand for eco-friendly accommodation options, marking an important step in their mission towards expanding sustainable hospitality solutions.
What Are the Main Segments in the Sustainable Tourism Market?
The sustainable tourism market covered in this report is segmented -
1) By Type: Coastal Tourism, Mountain Tourism, Island Tourism
2) By Tourism Type: Domestic, International
3) By Booking Channel: Phone Booking, Online Booking, In Person Booking
4) By Application: Solo, Group, Family, Couples
Subsegments:
1) By Coastal Tourism: Beach Tourism, Eco-Friendly Coastal Tours, Marine Tourism, Sustainable Water Sports, Coastal Ecotourism
2) By Mountain Tourism: Eco-Friendly Hiking And Trekking, Mountain Climbing, Sustainable Ski Tourism, Mountain Ecotourism, Nature Conservation Expeditions
3) By Island Tourism: Ecological Island Tours, Sustainable Island Resorts, Marine Conservation Tours, Wildlife And Bird Watching On Islands, Eco-Friendly Boat Tours
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Which Top Companies are Driving Growth in the Sustainable Tourism Market?
Major companies operating in the sustainable tourism market are Marriott International Inc., Booking.com B.V., Airbnb Inc., REI Adventures LLC, The Travel Corporation Ltd., TripAdvisor Inc., Contiki Holidays Ltd., Intrepid Travel Pty Ltd, G Adventures Inc., AndBeyond Holdings Proprietary Ltd., Gondwana Ecotours LLC, Tourism Holdings Limited, Backroads Inc., Natural Habitat Adventures Inc., Wildland Trekking Inc., Wilderness Safaris Pty Ltd, Topdeck Travel Ltd., Butterfield & Robinson Inc., Tucan Travel Ltd., Exodus Travels Ltd., Sustainable Travel International Inc., Responsible Travel Ltd., Kuoda Travel, Experience Travel Group Ltd., Aracari Travel Ltd., Wild Frontiers Adventure Travel Ltd., Beyonder Experiences LLP, Ecoventura S.A., Trafalgar Tours Ltd., Adventure Life Inc.
Which Regions Will Dominate the Sustainable Tourism Market Through 2029?
North America was the largest region in the sustainable tourism market in 2024. The regions covered in the sustainable tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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