Press release
Sports Tourism Market Expected to Achieve 11% CAGR by 2029: Growth Forecast Insights
Sports Tourism
How Large Will the Sports Tourism Market Size By 2025?
The increase in the size of the sports tourism market has been dynamic in recent times. A surge from $583.14 billion in 2024 to $645.76 billion in 2025, representing a Compound Annual Growth Rate (CAGR) of 10.7%, is anticipated. Factors contributing to this upward trend during the historic period include enhancements in transportation facilities, the emergence of sports media, escalating globalization, the upward trajectory of the sports sector, and an increase in the number of competitions.
How Big Is the Sports Tourism Market Size Expected to Grow by 2029?
Anticipated rapid expansion is set to propel the sports tourism market size to $980.73 billion by 2029, with a compound annual growth rate (CAGR) of 11.0%. The surge projected during the forecast period is largely due to the escalation in advertising efforts, an uptick in female team involvement, the growth of fan zones, heightened demand for technology, and a rise in investment from various groups. Key trends during this forecast period are expected to revolve around the integration of AI into wearable devices - such as watches and heart rate monitors for player tracking, digital transition, technological progress, Internet of Things (IoT) implementation, and the use of augmented and virtual reality in sports.
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Which Key Market Drivers Powering Sports Tourism Market Expansion and Growth?
An expected factor accelerating the growth of the sports tourism market is the surge in the number of young players. The growth in the involvement of younger people in sports is primarily due to an increased understanding of health benefits, better accessibility of sports programs, and improved communal involvement. The participation of young players bolsters sports tourism by enhancing the requirement for youth sports events and tournaments, consequently propelling travel for competitive events and training camps. For example, as per a report by the Sports and Fitness Industry Association (SFIA), a reputable US-based trade organization, the number of team sports participants in the United States rose from 67 million in 2020 to 70.8 million in 2022, reflecting an increase of 3.6 million. The considerable growth in total team sports involvement was primarily observed in the 6-to-12 and 13-to-17 age groups, both of which reported higher participation rates from 2021 to 2022. Consequently, the rise in young players' participation is a major driver propelling the growth of the sports tourism market.
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Which Fast-Growing Trends Are Poised to Disrupt the Sports Tourism Market?
Major players in the sports tourism market are keen on creating cutting-edge solutions such as dynamic real-time index scoring to upgrade decision-making processes and boost event management. Dynamic real-time index scoring, which continually assesses and updates scores or ratings for destinations, events, and facilities based on real-time data, enables key players to make strategic decisions and adjust rapidly to fluctuating conditions. For example, in June 2024, Tempest, a provider of software, websites, and digital marketing solutions in the US, introduced the Sports Tourism Index 2.0. The aim of this updated platform is to bolster the abilities of destination marketing organizations (DMOs) and sports event rights holders. Key enhancements in the new platform include advanced event search functionalities armed with predictive capabilities, dynamic real-time index scoring, and comprehensive management tools for facilities and user teams. Furthermore, it provides instant reporting and sophisticated matchmaking features to facilitate a perfect match between events and appropriate facilities.
What Are the Emerging Segments in the Sports Tourism Market?
The sports tourism market covered in this report is segmented -
1) By Tourism: Active, Passive, Nostalgia
2) By Type: Soccer And Football, Cricket, Basketball, Tennis, Hockey, Other Types
3) By Sports Activity: Adventure Sports Tourism, Individual Sports Tourism, Team Sports Tourism
4) By Booking Channel: Online Booking Platform, Direct Bookings, Travel Agencies, Social Media Platforms, Other Booking Channels
Subsegments:
1) By Active: Sports Participation, Sports Training Camps, Sports Competitions (Amateur)
2) By Passive: Spectator Sports Events, Sports Fan Tourism (Attending Games, Tournaments)
3) By Nostalgia: Historical Sports Events, Sports Heritage Tours, Museums And Hall Of Fame Visits
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Who Are the Global Leaders in the Sports Tourism Market?
Major companies operating in the sports tourism market are KNT CT Holdings, IMG Travel, Thomas Cook India Ltd., International Sports Management Inc., Teamlink Travel, Match Hospitality AG, QuintEvents LLC, Sports Tours International Ltd., Sportsnet Corp. Pty Ltd., JTB India Pvt. Ltd., Fanatic Sports Pvt. Ltd., Event Travel Management, Sports Travel and Hospitality Group Ltd., Travel And Sport, Veda Sports Marketing Pvt. Ltd., Victory Sports Tours, BAC Sports Ltd., DTB Sports Management Ltd, Premiership Experience, Global Sports Travel and Tours Pty Ltd., Sports Travel Group, ITC Travel Group, Hospitality Group
Which are the Top Profitable Regional Markets for the Sports Tourism Industry?
Europe was the largest region in the sports tourism market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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