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Steady Expansion Forecast for Sports Tracking Market, Projected to Reach $4.36 Billion by 2029

09-11-2025 08:15 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Sports Tracking Market

Sports Tracking Market

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Sports Tracking Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The market size for sports tracking has significantly increased in the past few years. It is projected to grow from a value of $2.98 billion in 2024 to approximately $3.22 billion in 2025, indicating a compound annual growth rate (CAGR) of 8.1%. The surge during the historical period can be ascribed to the heightened appeal of sports tracking devices, escalated investments in sports, rising concerns about contact tracing, enhanced focus on real-time data, and broader acceptance of sports analytics.

Sports Tracking Market Size Forecast: What's the Projected Valuation by 2029?
Expectations are high for a robust expansion in the sports tracking market size in the upcoming years. By 2029, predictions point to a market worth of $4.36 billion, guided by a compound annual growth rate (CAGR) of 7.9%. Factors contributing to this surge during the predicted period include the rising trend of sports betting, an increased need for predictive knowledge regarding fan likes and dislikes, tailored coaching and recommendations, a growing desire for optical solutions, and the accelerated use of mobile-based applications. Significant market trends during this forecast period involve GPS tracking and route mapping, advances in esports technology, predictive analytical software, biometric sensors and health tracking, and integration of weather data.

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What Are the Drivers Transforming the Sports Tracking Market?
The escalating focus on health is anticipated to be a key driver for the expansion of the sports tracking market in the future. This focus on health stems from the understanding, appreciation, and active steps that individuals and communities take to enhance or preserve their health and well-being. The growth in health awareness can be attributed to several factors such as surging healthcare costs, preventive health trends, media impact, environmental consciousness, demographic changes, expansion of the wellness industry, and a cultural focus on self-care and mental health. Sports tracking intensifies this health awareness by delivering real-time information about physical activity, thereby promoting responsibility and informed choices for healthier living. For example, data from the UK's national statistics body, the Office for National Statistics showed that the UK's healthcare expenditure amounted to roughly $354.88 billion (£283 billion) in 2022, marking a nominal rise of 0.7% compared to the spending in 2021. Hence, the rising awareness of health is propelling the expansion of the sports tracking market.

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What Long-Term Trends Will Define the Future of the Sports Tracking Market?
Leading enterprises in the sports tracking market are endeavoring to innovate advanced solutions like a novel GPS-based player tracking system to maintain a competitive advantage in their market segment. The GPS-based player tracking system is a mechanism utilized in sports to scrutinize and assess the movements and performances of athletes during training and matches. One such example occurred in May 2023 when Kinexon AG, a Germany-based firm specializing in real-time player tracking solutions, introduced Kinexon Perform GPS Pro, a highly - developed GPS-based tracking system aimed at coaches involved in football, soccer, and other outdoor team sports. Some exceptional features this innovative system offers include real-time tracking, more than 100 performance metrics, live data stream to the AWS Cloud, automated data processing, and wireless charging, marking it as a leading GPS-based player tracking system for outside team sports.

Which Segments in the Sports Tracking Market Offer the Most Profit Potential?
The sports tracking market covered in this report is segmented -

1) By Component: Hardware, Software
2) By Deployment Type: Cloud-Based, On-Premises
3) By Application: Player Analysis, Team Analysis, Health Assessment, Video Analysis, Other Applications

Subsegments:
1) By Hardware: Wearable Devices (Smartwatches, Fitness Bands), Sensors (GPS, Accelerometers, Heart Rate Monitors), Smart Clothing Or Footwear, Cameras (Action Cameras), Smart Helmets, Tracking Devices (GPS Trackers, Heart Rate Monitors)
2) By Software: Mobile Applications, Cloud-Based Platforms, Analytics Software, Performance And Health Tracking Software, Virtual Coaching Software, AI-Based Performance Prediction Tools, Data Visualization And Reporting Tools

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Which Firms Dominate the Sports Tracking Market by Market Share and Revenue in 2025?
Major companies operating in the sports tracking market are Huawei Technologies Co Ltd., SAP SE, HCL Technologies Limited, Zebra Technologies Corporation, Garmin Ltd., SAS Institute Inc., Sportradar Group AG, Stats Perform, Polar Electro Oy, Catapult Group, Withings SA, ChyronHego Corporation, Aftership Limited, Kinexon AG, Sports Mechanics, Sensoria Inc., JOHAN Sports B.V., LifeBEAM Technologies Inc., STATSports Group Ltd, Track160 Inc., Hexoskin Inc., Sports Performance Tracking Pty Ltd

Which Regions Offer the Highest Growth Potential in the Sports Tracking Market?
North America was the largest region in the sports tracking market in 2024. The regions covered in the sports tracking market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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