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Emerging Trends to Reshape the Electronic (E) Tourism Market: E-Tourism Companies Embrace AI For Personalized Travel as a Key Influencer
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.Electronic (E) Tourism Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The e-tourism market has experienced swift expansion in the recent past. It is projected to escalate from a value of $1198.13 billion in 2024 to reach a remarkable $1334.05 billion in 2025, showing a compound annual growth rate (CAGR) of 11.3%. The significant growth in the past can be linked to factors like improved internet reach, the surge in mobile technology usage, the rising influence of social media networks, the proliferation of online booking platforms, and a shift in consumer behavior favoring convenience. This growth was also spurred by increased collaborations between airlines and hotels, the flourishing of websites reviewing travel experiences, competitive pricing models, and the overall boom in the global tourism sector.
Electronic (E) Tourism Market Size Forecast: What's the Projected Valuation by 2029?
The e-tourism market size is anticipated to witness substantial expansion in the forthcoming years, predicted to reach $2069.58 billion by 2029, growing at a compound annual growth rate (CAGR) of 11.6%. The expected growth during this forecasted period is attributed to the rise of personalized travel experiences, increased usage of mobile app for bookings, blockchain technology adoption, emphasis on sustainable tourism, enhanced digital marketing strategies, and the surge in virtual tourism experiences. The forecast period will also see significant trends such as cashless transactions, eco-conscious travel choices, the use of AI chatbots in customer service, bespoke travel deals using big data, intelligent tourism technologies, use of blockchain for secure financial transactions, remote work travel plans and improved customer experience facilitated by AI-driven data.
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What Are the Drivers Transforming the Electronic (E) Tourism Market?
The surge in enthusiasm for heritage travel is projected to boost the development of the electronic tourism industry. Heritage tourism consists of visiting traditional and historic landmarks to understand and appreciate a region's history, culture, and architectural landmarks. The escalating fascination with heritage tourism arises from a longing for authentic experiences that resonate with historical and cultural connections. Electronic tourism augments this by offering internet access to data, virtual trips, reservation services, and evaluations for historic and cultural landmarks. For example, a survey in November 2023, consisting of 33,524 respondents, by the Department for Digital, Culture, Media and Sport, a UK-based government department, revealed that 67% of adults had attended a heritage site physically in the previous 12 months, an increase of 5% from 2021/2022, when the figure was 63%. Concurrently, digital interaction with heritage sites rose by 2%, hitting 18% compared to 16% in 2021/2022. As a result, the rising enthusiasm in heritage travel is propelling the growth of the E-tourism market.
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What Are the Key Trends Driving Electronic (E) Tourism Market Growth?
Leading firms in the electronic tourism market are adopting personalized recommendation solutions, such as AI-powered trip planners. This is done with the aim of boosting customer interaction and fostering higher booking rates. AI-powered trip planners utilize artificial intelligence to create tailor-made travel plans, escalating user pleasure and elevating booking frequencies. For example, Booking.com, an online travel agency located in the Netherlands, unveiled its AI Trip Planner in June 2023. This is a new functionality within its app that exploits AI and extensive language model technology to offer a communicative and personalized journey planning encounter. With this tool, users can receive customized travel suggestions, investigate destinations, and book lodging effortlessly, all via an engaging chat interface.
Which Segments in the Electronic (E) Tourism Market Offer the Most Profit Potential?
The electronic (e) tourism market covered in this report is segmented -
1) By Type Of System: Computer Reservation Systems, Property Management Systems, Social Networks, Global Distribution Systems
2) By Booking Behavior: Spontaneous Travelers, Meticulous Planners, Tech-reliant Travelers
3) By Travel Style: Adventure Seekers, Luxury Travelers, Cultural Enthusiasts, Business Travelers
4) By Application: Hospitality Industry, Aerospace And Medical Industry
Subsegments:
1) By Computer Reservation Systems (Crs): Airline Reservation Systems, Hotel Reservation Systems, Car Rental Reservation Systems, Tour And Package Booking Systems, Travel Agency Reservation Systems
2) By Property Management Systems (Pms): Hotel Property Management Systems, Vacation Rental Management Systems, Resort Property Management Systems, Multi-property Pms Solutions, Cloud-based Property Management Systems
3) By Social Networks: Travel Social Media Platforms, User-Generated Content Platforms, Travel Influencer Platforms, Travel Planning And Sharing Communities, Social Networks For Trip Coordination
4) By Global Distribution Systems (Gds): Airline Gds, Hotel Gds, Car Rental Gds, Multi-Channel Travel Gds Platforms, Online Travel Agencies (Otas) Connected With Gds
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Which Firms Dominate the Electronic (E) Tourism Market by Market Share and Revenue in 2025?
Major companies operating in the electronic (E) tourism market are Booking Holdings Inc., Expedia Group, Airbnb Inc., Amadeus IT Group, Trip.com Group, Vacation Rentals by Owner (Vrbo), Agoda Company Pte. Ltd., TripAdvisor Inc., Orbitz Worldwide Inc., Trivago N.V., MakeMyTrip Limited, Viator Inc., Lastminute.com Group, Hotels.com L.P., MakeMyTrip Limited, Skyscanner Limited, Hopper Inc., Travelocity.com Inc., GetYourGuide GmbH, Klook Travel Technology Limited, Hotwire Inc., Sygic a.s., Travel Leaders Group LLC, Yatra Online Inc, Musement
Which Regions Offer the Highest Growth Potential in the Electronic (E) Tourism Market?
North America was the largest region in the electronic (E) tourism market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the electronic (E) tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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