Press release
North America Functional Coffee Market Rising on Focus for Energy, Cognitive Health & Wellness Beverages | Key Companies: Bulletproof 360, Inc., SKLEW BIOTECH, Kerry Group plc, Super Coffee, TATA Coffee, Strauss Group Ltd., Royal Cup Coffee
Functional Coffee Market
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Functional coffee combines caffeine with added benefits like adaptogens or MCT oil. The North American market was USD 2.1 Bn in 2024, projected to grow to USD 4.0 Bn by 2031 (CAGR 9.5%), while globally it stood at USD 6.9 Bn in 2024, expected at USD 13.8 Bn by 2031. Recently, brands introduced mushroom-infused and nootropic coffee pods, tapping into wellness-driven coffee demand.
Latest Industry Update from North America and United States on Functional Coffee Market:
North America: Recent Industry Developments
✅ In July 2025, Four Sigmatic launched a new line of mushroom-based functional coffees in Canada. The products combine Lion's Mane and Chaga extracts. They target cognitive health and immune support.
✅ In June 2025, Laird Superfood invested $75 million to expand its functional coffee production in the U.S. and Canada. The investment boosts supply chain resilience. It strengthens the brand's superfood coffee positioning.
✅ In May 2025, Bulletproof introduced ready-to-drink functional coffee blends. The innovation caters to performance-driven consumers. It expands Bulletproof's on-the-go beverage portfolio.
United States: Recent Industry Developments
✅ In July 2025, Starbucks partnered with Nestlé to launch a line of functional coffee pods infused with adaptogens. The products promote stress relief and focus. They expand Starbucks' wellness-focused offerings.
✅ In June 2025, Super Coffee released a zero-sugar functional coffee enhanced with probiotics. The launch supports gut health and clean energy. It aligns with U.S. demand for multi-benefit beverages.
✅ In May 2025, RISE Brewing Co. introduced oat-milk based functional cold brew infused with collagen. The product supports skin and joint health. It strengthens RISE's plant-based innovation.
Functional Coffee Market Key Companies:
The report profiles leading players shaping the Functional Coffee Market, including:
Bulletproof 360, Inc., SKLEW BIOTECH, Kerry Group plc, Super Coffee, TATA Coffee, Strauss Group Ltd., Royal Cup Coffee, Farmer Brothers, Laird Superfood and Om Mushroom Superfood.
These companies are adopting strategies such as product launches, mergers & acquisitions, and partnerships to expand their market footprint.
Growth Driver:
The functional coffee market is expanding due to rising consumer demand for beverages with added health benefits such as probiotics, adaptogens, and vitamins. Growth is supported by the premiumization of coffee. Recent developments include Nestlé launching functional coffee under Nescafé and Bulletproof expanding collagen- and MCT-infused coffee products in the U.S., validating strong adoption.
Latest Industry Update from Europe and Japan on Functional Coffee Market:
Europe: Recent Industry Developments
✅ In July 2025, Costa Coffee launched a functional cold brew enriched with vitamins B12 and D across the UK. The beverage supports energy and immunity. It caters to Europe's functional RTD coffee market.
✅ In June 2025, Nestlé introduced Nescafé functional coffee with added magnesium in Germany. The product targets stress reduction and energy metabolism. It expands Nestlé's health-focused beverage innovations.
✅ In May 2025, Minor Figures released adaptogen-infused functional coffee cans in France. The launch highlights clean-label, plant-based innovation. It appeals to wellness-driven millennials.
Japan: Recent Industry Developments
✅ In July 2025, Suntory launched a functional canned coffee with added L-theanine for relaxation. The product balances focus and calmness. It blends Japan's RTD coffee culture with wellness innovation.
✅ In June 2025, UCC Ueshima Coffee invested in R&D to develop probiotic coffee formulations. The initiative targets digestive health benefits. It strengthens UCC's leadership in Japan's specialty coffee sector.
✅ In May 2025, Kirin Beverage introduced collagen-enriched functional coffee in convenience stores. The launch supports beauty-from-within trends. It expands Kirin's functional beverage portfolio.
Comprehensive Market Segmentation:
The Functional Coffee Market has been segmented to provide a clear understanding of its structure and dynamics. The report categorizes the market by product type, application, end-user industry, and region, offering detailed insights into each segment's growth potential. This segmentation helps stakeholders identify key opportunities, evaluate demand patterns, and develop targeted strategies to strengthen their market position.
By Type (Type I, Type III, Others), By Animal (Fish, Algae, Others), By Source (Skin, Scales, Muscles, Bones & Tendons, Others), By Application (Nutraceuticals, Cosmetics, Medical, Others)
Regional Outlook Highlighting Growth:
• North America: Expected to dominate the Functional Coffee market due to high technology adoption and strong industry presence.
• Europe: Witnessing steady growth in Functional Coffee market, supported by sustainability initiatives and regulatory support.
• Asia-Pacific: Anticipated to be the fastest-growing region in the Functional Coffee Market, led by rising demand in China, India, and Japan.
• Latin America & Middle East/Africa: Emerging Functional Coffee markets offering untapped opportunities, particularly in Functional Coffee.
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FAQ
✅ What is the growth forecast for the functional coffee market?
✅ Which ingredients (adaptogens, probiotics, vitamins) are most commonly added?
✅ Who are the leading brands in functional coffee globally?
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