Press release
Triadex Launches Intelligent Carrier Route Trademark to Boost Direct Mail ROI for Multi-Unit Brands
Triadex, a leading performance marketing firm for franchise and multi-unit brands, proudly announces the launch of Intelligent Carrier Route Trademark (ICR) - a powerful upgrade to saturation direct mail that combines neighborhood-level intelligence with low-cost postage efficiency.
ICR empowers marketers to retain the cost advantages of saturation mail while dramatically improving performance through smarter targeting. Using proprietary modeling, it identifies not only the highest-performing carrier routes - but also the most valuable neighborhoods within them. The result: fewer wasted impressions, more high-converting households, and sustained access to USPS saturation postage rates.
"Most brands doing saturation mail end up hitting a lot of the wrong households," said Stephen Farr-Jones, Chief Strategy Officer of Triadex. "ICR helps our clients focus their budget on the right neighborhoods - where actual conversions happen - not just nearby homes. That's a strategic shift that delivers real revenue lift without complicating the process."
Already seeing success in client pilots, ICR is now available to all Triadex clients as a drop-in enhancement to existing mail campaigns.
Key Benefits of Intelligent Carrier Route
* 10-25% higher ROI vs. standard saturation mail (based on internal benchmarks)
* No customer list required - ideal for acquisition or new market entry
* Powered by proprietary modeling built in-house at Triadex
* Keeps postage and print formats unchanged
* Seamless integration with existing campaign workflows
Best Fit For
* Franchise and multi-unit businesses seeking store-level growth
* Restaurants, home and auto services, dental/medical clinics
* Campaigns focused on acquisition, reactivation, or retention
To learn more about Intelligent Carrier Route, visit https://www.triadexservices.com/intelligent-carrier-route/ or contact sales@triadexservices.com.
About Triadex
Triadex is a leading provider of intelligent, hyperlocal marketing solutions for multi-unit businesses and franchises. With over 20 years of experience and access to 3+ billion data points, Triadex helps brands drive measurable ROI through AI-powered targeting, data-driven strategy, and omnichannel campaigns. Committed to sustainability, Triadex also offers an industry-first Environmental Offset Program to help clients reduce their marketing footprint while growing their business.
Media Contact
Company Name: Triadex
Contact Person: Nikkie Freeman, Chief Marketing Officer
Email: Send Email [http://www.universalpressrelease.com/?pr=triadex-launches-intelligent-carrier-route-to-boost-direct-mail-roi-for-multiunit-brands]
City: Tampa
State: FLORIDA
Country: United States
Website: https://www.triadexservices.com
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