United States Plant-based Burger Market Regional Research & Forecast 2025 | Major Players 2025 - Meat, Inc., Impossible Foods Inc., The Vegetarian Butcher

"Global Plant-based Burger Market reached US$ 5.42 billion in 2022 and is expected to reach US$ 10.34 billion by 2031, growing with a CAGR of 8.42% during the forecast period 2024-2031." As per DataM intelligence research report

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United States

Recent Launches and Investments

✅ In March 2025, Beyond Meat launched its new "Beyond Burger 3.0" with improved texture and flavor, targeting flexitarians and plant-based diet consumers across the U.S.

✅ In July 2025, Impossible Foods secured $75 million in funding to expand production and distribution of its plant-based burger products nationwide.

Mergers and Acquisitions

✅ In May 2025, Kellogg's acquired a minority stake in MorningStar Farms to strengthen its plant-based protein portfolio, including burgers.

✅ In August 2025, Tyson Foods partnered with Beyond Meat to co-develop next-generation plant-based burger formulations for mass retail and foodservice channels.

Japan

Recent Launches and Investments

✅ In April 2025, Otsuka Foods launched a plant-based burger line under its "Soy Burger" brand, made from soy protein and targeting health-conscious Japanese consumers.

✅ In August 2025, Meiji invested in developing locally sourced plant-based burgers enriched with additional protein and functional nutrients for the Japanese market.

Mergers and Acquisitions

✅ In June 2025, Asahi Group Holdings acquired a domestic plant-based protein startup to expand its alternative protein offerings, including burgers.

✅ In July 2025, House Foods partnered with Impossible Foods to co-develop plant-based burgers for Japan, leveraging U.S. technology and local market insights.

Plant-based burger Market: Drivers

The plant-based burger market is experiencing rapid growth as consumers increasingly seek sustainable, healthier, and ethical alternatives to traditional meat products. Rising awareness of environmental impact, animal welfare, and the health benefits of plant-based diets is driving demand. Made from ingredients such as soy, pea protein, and other plant extracts, these burgers offer high protein content with lower saturated fat. Innovations in taste, texture, and ready-to-cook formats are enhancing consumer appeal and mainstream adoption. With growing interest in flexitarian and vegan lifestyles, plant-based burgers are gaining traction across retail, foodservice, and fast-food channels.

Advancements in food technology and protein processing are improving the flavor, juiciness, and nutritional profile of plant-based burgers. Expansion of frozen, fresh, and pre-packaged formats is increasing accessibility and market reach. Marketing campaigns emphasizing sustainability, health benefits, and culinary versatility are boosting awareness and consumer acceptance. Partnerships with restaurant chains and quick-service outlets are further popularizing plant-based burger options. As global demand for alternative protein sources and sustainable food choices continues to rise, the plant-based burger market is poised for sustained growth and innovation.

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Plant-based burger Market: Major Players

Meat, Inc., Impossible Foods Inc., The Vegetarian Butcher, MorningStar Farms, Lightlife Foods, Gardein, Tofurky Company, Amy's Kitchen, Dr. Praeger's Sensible Foods, and Field Roast Grain Meat Co.

Segment Covered in the Plant-based burger Market:

➥ By Nature: Organic, Conventional
➥ By Source: Soy-Based, Mushroom-Based, Lentil-Based, Chickpea-Based, Others
➥ By Distribution Channel: Supermarkets & Hypermarkets, Convenience Stores, E-Commerce, Specialty Stores, Others

Research Process:

Both primary and secondary data sources have been used in the 55 Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Most Frequently Asked Questions in the Plant-based burger Market Research Industry:

➠ Who leads the Plant-based burger industry and what's their competitive positioning regarding capacity, performance, and profitability?
➠ What growth opportunities and market challenges do Plant-based burger market vendors face?
➠ Which segments show the highest growth potential and market share distribution?
➠ What factors are driving or limiting Plant-based burger market growth?
➠ What are the dominant sales and distribution strategies in the Plant-based burger industry?

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Regional Analysis:

⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

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