United States Diet Soft Drinks Market Industry Outlook & Key Players Insights | Top Companies 2025 - The Coca-Cola Company, PepsiCo, Nestle, Unilever, Cott Corporation

"Global Diet Soft Drinks Market reached USD 5.8 billion in 2022 and is expected to reach USD 9.3 billion by 2030 growing with a CAGR of 6.2% during the forecast period 2024-2031." As per DataM intelligence research report

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United States

Recent Launches and Investments

✅ In March 2025, Coca-Cola launched its new "Coca-Cola Zero Sugar + Fiber" line, offering a zero-calorie soft drink with added dietary fiber to appeal to health-conscious consumers.

✅ In July 2025, PepsiCo invested $25 million in expanding production of its Diet Pepsi variants with natural sweeteners to meet rising demand for healthier soft drink options.

Mergers and Acquisitions

✅ In May 2025, Keurig Dr Pepper acquired a boutique diet soft drink brand to strengthen its portfolio in low-calorie, functional beverages.

✅ In August 2025, Coca-Cola partnered with a U.S.-based natural sweetener company to co-develop new diet soft drinks with improved taste and clean-label ingredients.

Japan

Recent Launches and Investments

✅ In April 2025, Suntory launched a new line of diet soft drinks under its "Pepsi Special" brand, incorporating functional ingredients like collagen and vitamins for health-conscious consumers.

✅ In August 2025, Kirin invested in production upgrades to expand its range of diet soft drinks with natural sweeteners and low-calorie formulas for the Japanese market.

Mergers and Acquisitions

✅ In June 2025, Asahi Group Holdings acquired a domestic diet soft drink manufacturer to enhance its portfolio in low-calorie beverages.

✅ In July 2025, House Foods partnered with Coca-Cola Japan to co-develop innovative diet soft drink offerings for functional and health-focused consumers.

Diet soft drinks Market: Drivers

The diet soft drinks market is experiencing steady growth as consumers increasingly seek low-calorie and sugar-free alternatives to traditional carbonated beverages. Rising awareness about weight management, diabetes, and overall health is driving demand for products that provide the taste of soft drinks without added sugars. Innovations in flavors, natural sweeteners, and functional ingredients are enhancing consumer appeal. Convenient packaging and availability in ready-to-drink formats are further boosting adoption. With growing focus on wellness and lifestyle management, diet soft drinks are becoming a preferred choice across retail, foodservice, and e-commerce channels.

Technological advancements in low-calorie sweeteners, flavor enhancement, and carbonation processes are improving taste, quality, and product consistency. Expansion of flavored variants and multipack options is increasing accessibility and market penetration. Marketing campaigns emphasizing health benefits, calorie control, and modern lifestyle alignment are driving consumer awareness and adoption. Rising interest in functional beverages, including fortified and antioxidant-enriched options, is creating opportunities for innovation. As global demand for healthier and convenient beverage alternatives continues to rise, the diet soft drinks market is poised for sustained growth and diversification.

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Diet soft drinks Market: Major Players

The Coca-Cola Company, PepsiCo, Nestle, Unilever, Cott Corporation, Polar beverages, Sam's Choice, Hamoud Boualem, Buffalo Rock Company, and Keurig Dr Pepper, Inc.

Segment Covered in the Diet soft drinks Market:

➥ By Product Type: Zero Calorie, Low Calorie
➥ By End-User: Teenagers, Young Adults, Middle-Aged Adults
➥ By Distribution Channel: Supermarkets & Hypermarkets, Specialty Stores, Online Sales

Research Process:

Both primary and secondary data sources have been used in the 55 Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Most Frequently Asked Questions in the Diet soft drinks Market Research Industry:

➠ Who leads the Diet soft drinks industry and what's their competitive positioning regarding capacity, performance, and profitability?
➠ What growth opportunities and market challenges do Diet soft drinks market vendors face?
➠ Which segments show the highest growth potential and market share distribution?
➠ What factors are driving or limiting Diet soft drinks market growth?
➠ What are the dominant sales and distribution strategies in the Diet soft drinks industry?

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Regional Analysis:

⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

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