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Sports Market Growth Accelerates: Strategic Forecast Predicts $617.57 Billion by 2029

09-10-2025 08:51 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Sports Market

Sports Market

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What Will the Sports Industry Market Size Be by 2025?
There has been considerable expansion in the size of the sports market in recent years. The market size is forecasted to expand from $470.42 billion in 2024 to $495.38 billion in 2025, boasting a compound annual growth rate (CAGR) of 5.3%. This growth observed in the history can be linked to several factors including robust economic growth in developing markets, a boom in ecommerce, accelerated urbanization, the rise of numerous sports channels as well as significant expenditure on sponsorships.

What's the Long-Term Growth Forecast for the Sports Market Size Through 2029?
The value of the sports market is predicted to experience robust expansion in the coming years, surging to reach $617.57 billion in 2029, with a Compound Annual Growth Rate (CAGR) of 5.7%. This escalation during the projection period can be linked to the proliferation of devices with internet accessibility, supportive government policies, and an upsurge in sports-related tourism. Some key trends for this period encompass the rising implementation of augmented and virtual reality, initiation of sports-related streaming applications, the introduction of non-contact technologies, mobile ticketing, attention towards social media consumer base, utilization of analytics for ticket pricing, amalgamation of diverse fitness regimes for improved workouts, mobile fitness applications, tech applications to enrich skiing experiences, personalized fan interaction, merger of sports and leisure, transitioning from sponsorships to partnerships, emphasizing corporate social responsibility (CSR) and durability, focusing on diverse demographic segments, adoption of modern technology in bowling arenas, and the integration of bowling with other activities.

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What Are the Key Growth Drivers Fueling the Sports Market Expansion?
The forecast of stable economic advancement in numerous developed and developing countries is anticipated to be beneficial to the market. For instance, the baseline forecast of the International Monetary Fund (IMF), a US-based governmental body, as of April 2024, suggests a predicted global economic growth rate of 3.2 percent for both 2024 and 2025, sustaining the rate seen in 2023. A minor boost in growth is foreseen for mature economies, rising from 1.6 percent in 2023 to 1.7 percent in 2024, and eventually reaching 1.8 percent in 2025. India is expected to uphold robust growth, with a projection of 6.8 percent in 2024. This continued economic upswing is predicted to stimulate sports demand.

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What Are the Key Trends Driving Sports Market Growth?
Virtual reality (VR) technology is being utilized by sports organizers to amplify the experience of spectators at sporting events. VR uses images, sounds, and other senses to mimic a physical encounter in a fictitious environment. Different clubs and teams are dabbling in simulated and 360-degree environments to augment the spectators' match viewing experience. This is made possible by facilitating a virtual tour of the stadium or the race track and offering a variety of viewing perspectives on the match. A notable example of this is the NBA game between the Sacramento Kings and San Antonio Spurs, which was broadcasted in VR. Additionally, NASCAR has introduced an interactive fan section at the race tracks with the adoption of VR technology.

How Is the Sports Market Segmented?
The sports market covered in this report is segmented -

1) By Type: Spectator Sports, Participatory Sports
2) By Revenue Source: Media Rights, Merchandising, Tickets, Sponsorship
3) By Ownership: Chained, Standalone

Subsegments:
1) By Spectator Sports: Professional Sports Leagues, Major Sporting Events, Esports And Competitive Gaming, Racing Events
2) By Participatory Sports: Recreational Sports, Team Sports, Individual Sports, Fitness And Wellness Activities

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Which Companies Are Leading the Charge in Sports Market Innovation?
Major companies operating in the sports market include Liberty Media Corporation, Life Time Group Hldgs, Futbol Club Barcelona, Maruhan, Topgolf Callaway Brands Corp, Dallas Cowboys, Manchester City F.C., Real Madrid C.F., Heiwa Corporation, Manchester United Plc, Guangzhou Evergrande Taobao, Shandong Luneng Taishan, Dalian Shide, Liaoning Football Club, Beijing Guoan, Shanghai SIPG, Jiangsu Suning, Shanghai Greenland Shenhua, Hebei China Fortune, Tianjin Teda, Chongqing Lifan, Mumbai Indians, Kolkata Knight Riders, Kings XI Punjab, Chennai Super Kings, Jaipur Pink Panthers, Chennaiyan FC, Mumbai City FC, Atletico de Kolkata, FC Goa, Urawa Red Diamonds, FC Bayern Munich, Paris Saint-Germain F.C, Borussia Dortmund, Juventus F.C., A.C. Milan, Liverpool F.C, Arsenal F.C, Chelsea F.C., PFC CSKA Moscow, FC Zenit Saint Petersburg, FC Lokomotiv Moscow, FC Spartak Moscow, FC Anzhi Makhachkala, Toronto Raptors, Toronto Maple Leafs, Toronto Blue Jays, Montreal Canadien, Vancouver Canucks, Edmonton Oilers, Calgary Flames, Ottawa Senators, Toronto FC, C.F. Monterrey, Tigres UANL, New York Knicks, New York Giants, Los Angeles Lakers, Golden State Warriors, Philadelphia Eagles, Boston Celtics, San Francisco Giants, New York Yankees, Los Angeles Dodgers, Houston Texans, New England Patriots, Los Angeles Rams, Clube de Regatas do Flamengo, Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, Santos Futebol Clube, Al Hilal Club, Al-Nassr Football Club, Al-Ahli Saudi FC, Al-Ittihad Club, Maccabi Tel Aviv F.C., Hapoel Be'er Sheva F.C., Al Ahly, Espérance Sportive de Tunis, Club Africain, Kaizer Chiefs, Mamelodi Sundowns, Springboks

Which Regions Are Leading the Global Sports Market in Revenue?
North America was the largest region in the sports market in 2024. Africa is expected to be the fastest-growing region in the forecast period. The regions covered in the sports market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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