US Health & Wellness Products Market to Reach $10.7B by 2031 | Growth Fueled by Functional Nutrition & Digital Wellness

Global Health And Wellness Products Market reached US$ 6.8 billion in 2022 and is expected to reach US$ 10.7 billion by 2031, growing with a CAGR of 5.8% during the forecast period 2024-2031.

DataM Intelligence has released its latest report on the Health & wellness products Market 2025, offering comprehensive insights into industry trends, growth drivers, opportunities, and emerging challenges. Designed to empower businesses with actionable intelligence, the report combines in-depth qualitative and quantitative analysis to deliver a clear understanding of the market landscape.

M&A Activities
Nestlé Acquires Plant-Based Nutrition Brand
Nestlé expanded its wellness portfolio by acquiring a plant-based supplement company to strengthen its position in functional nutrition.

Unilever Strengthens in Vitamins & Minerals
Unilever acquired a supplement company specializing in immunity and stress-relief products, boosting its health & wellness segment.

PE Firms Invest in Wellness Startups
Private equity groups made strategic investments in digital wellness and nutrition-tech startups to capture long-term growth.

Coca-Cola Expands Functional Beverage Portfolio
Coca-Cola invested in wellness drink companies focusing on hydration and energy-boosting natural ingredients.

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The Health and Wellness Products Market refers to a broad category of goods designed to improve physical, mental, and emotional well-being. These include dietary supplements, organic foods, functional beverages, fitness equipment, personal care items, and wellness technologies. Growing consumer awareness about preventive healthcare, fitness, and nutrition drives demand. The market is supported by innovations in clean-label products, plant-based alternatives, and digital wellness platforms.

List of the Key Players in the Health & wellness products Market:

Nestle S.A., Bionova, Cargill, Incorporated., Unilever, Airen Herbals, Amway Corp., Tanmiah Food Company, Zydus Wellness, Vitabiotics and Bayer AG.

Key Development:

Expansion of Functional Beverages
Leading players launched immunity-boosting drinks and probiotics, reflecting rising consumer demand for gut and immune health.

Rise of Plant-Based Supplements
North America and Asia witnessed growth in vegan proteins, herbal extracts, and adaptogens, catering to clean-label trends.

Technology-Driven Wellness
AI-powered apps and smart wearables for stress management and fitness tracking gained traction in urban populations.

Sustainable Packaging Initiatives
Companies adopted eco-friendly and recyclable packaging to align with green consumerism and climate goals.

Growth Forecast Projected:

The Global Health & wellness products Market is anticipated to rise at a considerable rate during the forecast period, between 2025 and 2032. In 2024, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Health & wellness products Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Market Segmentation:

By Product (Functional Food and Beverages, Dietary Supplements and Nutraceuticals, Cosmetics and Personal care, Others)

By Function (Brain Health, Immune Support, Weight Management, Beauty, Others)

By Distribution channel (Supermarkets/Hypermarkets, Drug Stores, Convenience Stores, E-Commerce, Others)

Regional Analysis for Health & wellness products Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Outlines the scope of the report and presents an executive summary of different market segments, categorized by region, product type, and application. It highlights the market size of each segment, future growth potential, and offers a clear snapshot of the current market status along with projections for short-, mid-, and long-term developments.

Chapter 2: Shares key insights and highlights emerging trends shaping the industry, helping readers understand the forces driving market transformation.

Chapter 3: Delivers a detailed competitive analysis of leading Health & wellness products manufacturers. It explores revenue shares, competitive positioning, latest strategic initiatives, mergers, and acquisitions.

Chapter 4: Profiles top market players, providing an in-depth look at company performance including product portfolios, revenue streams, gross margins, and recent innovations.

Chapters 5 & 6: Present regional and country-level revenue analysis, offering quantitative insights into market size, growth opportunities, and development potential. These chapters map out the global landscape and highlight future opportunities across key markets.

Chapter 7: Examines the market by Type, uncovering growth potential in each segment and helping readers opportunities.

Chapter 8: Focuses on the market by Application, showcasing development prospects in downstream markets and pointing toward high-growth areas for expansion.

Chapter 9: Analyzes the industry value chain, shedding light on both upstream suppliers and downstream applications to provide a holistic market perspective.

Chapter 10: Concludes with the report's key findings and actionable insights, giving businesses a strategic roadmap to capitalize on growth opportunities and maintain a competitive edge.

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People Also Ask:

Q1: What is the current size of the Health & wellness products Market?

A: Health And Wellness Products Market reached US$ 6.8 billion in 2022 and is expected to reach US$ 10.7 billion by 2030, growing with a CAGR of 5.8% during the forecast period 2024-2031.

Q2: How fast is the Health & wellness products Market growing?

A: The Health & wellness products Market is expected to grow at a robust CAGR of 5.8 % during 2025-2032, This growth trajectory positions the market as a key space for investors and businesses seeking competitive advantage.

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