United States Sports Nutrition Market Future Outlook | Top Companies 2025 - Iovate Health Sciences International Inc., Campo de Lorca. Abbott Laboratories, Quest Nutrition, PepsiCo

"The Global Sports Nutrition Market reached USD 26,106 million in 2022 and is projected to witness lucrative growth by reaching up to USD 68,231 million by 2031. The market is growing at a CAGR of 12.8% during the forecast period (2025-2032)." As per DataM intelligence research report

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United States: Recent Industry Developments

✅ In July 2025, a leading U.S. sports nutrition brand launched a plant-based protein powder formulated for muscle recovery and endurance. The supplement combines natural protein sources with added vitamins and minerals to enhance athletic performance. Early consumer feedback highlights its effectiveness and growing interest in clean-label sports nutrition products.

✅ In May 2025, the National Institutes of Health funded a $30 million research initiative focused on optimizing nutrition for athletes and active individuals. The program aims to develop science-backed formulations that support performance, recovery, and long-term health. It is expected to drive innovation in the U.S. sports nutrition market.

✅ In March 2025, Gatorade introduced a new electrolyte supplement targeting hydration and energy replenishment for professional and amateur athletes. The product leverages advanced carbohydrate-electrolyte balance to improve endurance and reduce fatigue. This launch underscores the trend of personalized, performance-focused nutrition solutions.

Japan: Recent Industry Developments

✅ In June 2025, Asahi Group launched a high-protein sports drink formulated for recovery after intense workouts. The product incorporates whey protein and branched-chain amino acids (BCAAs) to support muscle repair and performance. It reflects Japan's growing market demand for convenient, functional sports nutrition products.

✅ In April 2025, researchers at Kyoto University developed an amino-acid-based supplement that enhances endurance and reduces oxidative stress in athletes. This formulation is being integrated into new sports nutrition products for both professional and recreational use. It highlights Japan's focus on science-backed sports performance solutions.

✅ In February 2025, Meiji Holdings released a ready-to-drink protein shake enriched with vitamins and minerals to support energy, recovery, and overall wellness. The product targets busy consumers seeking convenient nutrition options without compromising quality. Early adoption indicates strong market interest in functional beverages.

Sports nutrition Market: Drivers

The sports nutrition market is expanding rapidly as athletes and fitness enthusiasts increasingly focus on performance enhancement, muscle recovery, and overall health. Growing awareness of the benefits of protein, amino acids, and other performance supplements is driving consumer adoption. Rising participation in organized sports, gym memberships, and fitness programs is further fueling demand. The market is also benefiting from innovations in convenient formats such as ready-to-drink shakes, bars, and powders. Increasing emphasis on preventive health and active lifestyles is strengthening the role of sports nutrition products across diverse consumer segments.

Technological advancements in formulation, including plant-based proteins, natural extracts, and tailored nutrient blends, are enhancing the effectiveness of sports nutrition products. The rise of e-commerce platforms and social media marketing is expanding reach and consumer engagement. Personalized nutrition and data-driven fitness programs are creating opportunities for specialized products targeting specific performance goals. Regulatory approvals and quality certifications are boosting consumer trust and market penetration. With growing global interest in fitness, wellness, and performance optimization, the sports nutrition market is poised for sustained growth.

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Segment Covered in the Sports nutrition Market:

➥ By Product Type: Sport Drinks, Protein Powder, Protein Bars, Branched Chain Amino Acids, Certain Supplements, Carbohydrate & Energy Bars, RTD Protein Drinks, Others

➥ By End-User: Athletes, Bodybuilders, Lifestyle Users, Recreational Users

➥ By Distribution Channel: E-Commerce, Retail Stores, Fitness Institutions, Others

Sports nutrition Market: Major Players

Iovate Health Sciences International Inc., Campo de Lorca. Abbott Laboratories, Quest Nutrition, PepsiCo, Inc., Clif Bar & Company, The Coca-Cola Company, MusclePharm, The Bountiful Company, Post Holdings, Inc., and BA SPORTS NUTRITION, LLC.

Most Frequently Asked Questions in the Sports nutrition Market Research Industry:

➠ Who leads the Sports nutrition industry and what's their competitive positioning regarding capacity, performance, and profitability?
➠ What growth opportunities and market challenges do Sports nutrition market vendors face?
➠ Which segments show the highest growth potential and market share distribution?
➠ What factors are driving or limiting Sports nutrition market growth?
➠ What are the dominant sales and distribution strategies in the Sports nutrition industry?

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Regional Analysis:

⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

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