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North America Functional Beverages Industry Set for Expansion with Major Developments from PepsiCo, AG1, and Celsius Holdings

09-09-2025 01:22 PM CET | Food & Beverage

Press release from: DataM Intelligence 4market Research LLP

Functional Beverages Market

Functional Beverages Market

Functional Beverages Market reached USD 130.4 billion in 2022 and is expected to reach USD 325.1 billion by 2031 growing with a CAGR of 12.1% during the forecast period 2024-2031, according to DataM Intelligence report.

DataM Intelligence has released its latest report on the Functional beverages Market 2025, offering comprehensive insights into industry trends, growth drivers, opportunities, and emerging challenges. Designed to empower businesses with actionable intelligence, the report combines in-depth qualitative and quantitative analysis to deliver a clear understanding of the market landscape.

Industry Developments

AG1 Expansion: AG1, a $600 million functional drink company, is rapidly expanding in the Australian market, focusing on endorsements and consumer education to promote health-focused beverages.

Celsius Holdings Acquisition: Celsius Holdings announced a $1.8 billion deal to acquire Alani Nutrition, a female-focused health and wellness drinks brand, aiming to strengthen its portfolio in sports and energy beverages.

PepsiCo's Prebiotic Cola: PepsiCo launched its first-ever prebiotic soda, Pepsi Prebiotic Cola, to provide digestive health benefits without compromising flavor.

Get a Free Sample PDF Of This Report (Get Higher Priority for Corporate Email ID):- https://datamintelligence.com/download-sample/functional-beverages-market?rk

Functional beverages are drinks enhanced with additional ingredients to provide specific health benefits beyond basic nutrition. These beverages include probiotics, vitamins, minerals, amino acids, herbs, and botanicals, targeting digestive health, immunity, energy, mental wellness, and weight management. Functional beverages encompass categories such as fortified juices, energy drinks, sports drinks, plant-based drinks, and probiotic or gut-health-focused beverages.

List of the Key Players in the Functional beverages Market:

PepsiCo Inc, Amway Corporation, The Coca-Cola Company, Danone SA, Monster Beverage Corporation, JAB Holdings Company, General Nutrition Centers Inc., The Hain Celestial Group Inc., Fonterra Co-operative Group, and Red Bull GmbH.

Key Trends and Innovations
Health and Wellness Focus: Consumers are increasingly seeking beverages that offer specific health benefits, such as improved digestion, enhanced energy, and mental clarity.

Product Innovation: Brands are experimenting with cutting-edge ingredients like adaptogens, probiotics, and collagen to create formulations that address various health concerns, including stress relief and immune support.

Clean Label Products: There is a growing demand for clean label products, with an 8% increase in the last year, as consumers become more knowledgeable about the potential health benefits of these ingredients.

Functional Flavors: There is a noticeable trend toward globally inspired flavors and ingredients, such as turmeric and chai tea, reflecting an increasing demand for functional and flavorful beverages.

Growth Forecast Projected:

The Global Functional beverages Market is anticipated to rise at a considerable rate during the forecast period, between 2025 and 2032. In 2024, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Functional beverages Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Buy Now & Unlock 360° Market Intelligence:- https://www.datamintelligence.com/buy-now-page?report=functional-beverages-market

Market Segmentation:

By Product Type (Energy Drinks, Functional Juices, Functional Water, Dairy Alternative Beverages, Others)

By End-User (Athletes, Fitness Lifestyle Users, Others)

By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Sales, Others)

Regional Analysis for Functional beverages Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Outlines the scope of the report and presents an executive summary of different market segments, categorized by region, product type, and application. It highlights the market size of each segment, future growth potential, and offers a clear snapshot of the current market status along with projections for short-, mid-, and long-term developments.

Chapter 2: Shares key insights and highlights emerging trends shaping the industry, helping readers understand the forces driving market transformation.

Chapter 3: Delivers a detailed competitive analysis of leading Functional beverages manufacturers. It explores revenue shares, competitive positioning, latest strategic initiatives, mergers, and acquisitions.

Chapter 4: Profiles top market players, providing an in-depth look at company performance including product portfolios, revenue streams, gross margins, and recent innovations.

Chapters 5 & 6: Present regional and country-level revenue analysis, offering quantitative insights into market size, growth opportunities, and development potential. These chapters map out the global landscape and highlight future opportunities across key markets.

Chapter 7: Examines the market by Type, uncovering growth potential in each segment and helping readers opportunities.

Chapter 8: Focuses on the market by Application, showcasing development prospects in downstream markets and pointing toward high-growth areas for expansion.

Chapter 9: Analyzes the industry value chain, shedding light on both upstream suppliers and downstream applications to provide a holistic market perspective.

Chapter 10: Concludes with the report's key findings and actionable insights, giving businesses a strategic roadmap to capitalize on growth opportunities and maintain a competitive edge.

Get Customization in the report as per your requirements: https://datamintelligence.com/customize/functional-beverages-market

People Also Ask:

Q1: What is the current size of the Functional beverages Market?

A: Functional Beverages Market reached USD 130.4 billion in 2022 and is expected to reach USD 325.1 billion by 2031 growing with a CAGR of 12.1% during the forecast period 2024-2031, according to DataM Intelligence report.

Q2: How fast is the Functional beverages Market growing?

A: The Functional beverages Market is expected to grow at a robust CAGR of 12.1% during 2025-2032, This growth trajectory positions the market as a key space for investors and businesses seeking competitive advantage.

Contact Us -

Company Name: DataM Intelligence
Contact Person: Sai Kiran
Email: Sai.k@datamintelligence.com
Phone: +1 877 441 4866
Website: https://www.datamintelligence.com

About Us -

DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.

Our research database features countless statistics and in-depth analyses across a wide range of 6300+ reports in 40+ domains creating business solutions for more than 200+ companies across 50+ countries; catering to the key business research needs that influence the growth trajectory of our vast clientele.

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