Europe Plant-Based Meal Kit Market to Exceed USD 3.1 Billion by 2035, Driven by Consumer Demand for Convenience and Health

A new market analysis reveals a robust growth trajectory for the plant-based meal kit market in Europe, with sales projected to soar from an estimated USD 1.2 billion in 2025 to USD 3.1 billion by 2035. This remarkable expansion, reflecting a Compound Annual Growth Rate (CAGR) of 10.1%, is being fueled by shifting consumer preferences toward convenient, healthy, and sustainable food solutions.

The study highlights a clear market leader: prepared plant-based meals, which accounted for a dominant 58.0% of the market share in 2025. These ready-to-eat options are outperforming traditional meal kits by catering to time-poor urban consumers who prioritize both nutritional value and speed. The data also underscores a strong preference for chilled products, which hold a 53.0% share of demand due to consumer emphasis on freshness and quality.

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"The European plant-based meal kit market is at a pivotal moment, transitioning from a niche category to a mainstream staple," a spokesperson for the research group stated. "The data clearly indicates that consumers are no longer just looking for meal solutions; they're demanding a complete package of convenience, health benefits, and environmental responsibility. This is where the prepared meals segment is thriving, offering an easy path to a plant-based diet without the time commitment of a traditional meal kit."

Competitive Landscape and Market Dynamics

The competitive environment is a dynamic mix of established food giants, specialized meal kit services, and nimble regional players. Companies like Nestlé S.A. and Danone S.A. are leveraging their extensive production and distribution networks to offer a wide array of plant-based meal solutions. Nestlé's strategy focuses on large-scale production, sustainable sourcing, and a diverse product portfolio, reinforcing its position as a market leader. Danone is carving out its space by emphasizing clean-label formulations and functional nutrition, appealing to a health-conscious consumer base.

Meanwhile, industry disruptors like HelloFresh are securing a strong foothold through their digital-first, subscription-based model. HelloFresh benefits from a highly engaged customer base, particularly among younger demographics, by offering a constant rotation of diverse, localized menus and an exceptional customer experience. This competition is driving innovation in ingredients, packaging, and product formats.

The study also notes the rising influence of private-label initiatives from major retailers, which are expanding their plant-based meal kit offerings to compete on price and accessibility. This trend is creating a competitive pressure on smaller, specialized providers, prompting a focus on operational efficiency and unique product customization to maintain market share.

Key Growth Drivers by Country

Growth is not uniform across Europe. The United Kingdom is leading the charge with an impressive projected CAGR of 11.2% from 2025 to 2035. This acceleration is attributed to a mature online grocery ecosystem, high consumer awareness of sustainability, and significant retail investment in chilled plant-based options. Germany follows closely with a projected CAGR of 10.7%, driven by a large and growing flexitarian and vegan population, as well as a robust cold-chain infrastructure that supports the distribution of fresh, chilled products.

The analysis projects that per capita consumption in Germany will more than double, from 0.42 kits in 2025 to 0.91 kits by 2035. While the U.K. and Germany are the powerhouses of the market, other countries like France, Italy, and Spain are also showing steady and significant growth, each with their own unique consumer preferences and culinary traditions.

The research concludes that the Europe plant-based meal kit market is a high-growth sector poised for continued expansion. The convergence of consumer demand for convenience and health, coupled with strategic investments and product innovation from leading companies, is creating a fertile ground for sustainable growth and a significant shift in modern dietary habits across the continent.

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About the Research

This press release is based on a comprehensive market forecast for the Europe Plant-Based Meal Kit Market, covering the period from 2025 to 2035. The analysis includes a detailed breakdown by product type (meal kits and prepared meals), form (chilled, frozen, shelf-stable), sales channel (store-based and online), and key countries (United Kingdom, Germany, France, Italy, Spain, Russia, and Poland).

Explore FMI's related ongoing Coverage in Food and Beverage Domain:

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This release was published on openPR.