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SonderCare Responds to America's Aging Boom with Dignity-Focused Home Care Solutions

09-08-2025 05:17 PM CET | Health & Medicine

Press release from: SonderCare

SonderCare Responds to America's Aging Boom with

LONDON, ONTARIO & O'FALLON, MISSOURI - September 8, 2025 - A recent MarketWatch analysis highlights a profound demographic shift underway: the number of Americans over age 85 will more than double by 2040 and nearly triple by 2050. This "oldest old" population is the group most likely to need daily care, nursing assistance, and safe living environments. The report underscores a growing challenge for healthcare and housing resources as millions of baby boomers reach this stage in the next two decades.

SonderCare, a North American leader in premium home hospital beds, sees both urgency and opportunity in this reality. The company believes that helping seniors remain at home-safely and with dignity-will be key to easing pressure on institutional care facilities while supporting families across the continent.

Meeting the Rising Needs of Seniors Over 85

While many adults between 65 and 84 continue to live independently, the likelihood of needing assistance rises significantly after age 85. MarketWatch notes that seniors in this age group are up to eight times more likely to require nursing home care than younger cohorts. SonderCare's mission is to offer families an alternative: enabling older adults to age in place with hospital-grade equipment designed for the home.

"Our elder care resources will face increasing strain as the baby boomer generation enters their late 80s," said Ben Martin, President of SonderCare. "Families want their loved ones safe, comfortable, and at home for as long as possible. That's where SonderCare supports them."

A Hospital Bed That Feels Like Home

SonderCare's flagship Aura and Impulse bed lines were created to merge medical-grade safety with residential comfort. Unlike traditional institutional beds, these models feature:

Ultra-low height settings to prevent falls.

Comfort Chair and Zero Gravity positions that improve circulation and make getting in and out of bed easier.

Trendelenburg and reverse Trendelenburg tilt functions for therapeutic benefits.

Residential aesthetics, with wood finishes and furniture-like styling that restore dignity to the care environment.

White Glove delivery and installation, easing family stress during care transitions.

Supporting the Future of Aging in Place

The MarketWatch analysis cautions that existing elder care resources may face significant strain within a few years without innovation and additional support. SonderCare is committed to being part of that solution: making advanced, hospital-grade equipment accessible to families who want to keep their loved ones at home longer.

"As the population ages, dignity and independence must remain at the center of how we plan for care," Martin added. "Our beds aren't just equipment-they represent peace of mind for families and quality of life for seniors."

For more information, visit www.sondercare.com

SonderCare
2995 Page St, London, ON N5V 4P6
Kyle Sobko
kyle.sobko@sondercare.com
1-833-649-7772

Founded in 2010, SonderCare designs and delivers premium home hospital beds and accessories throughout the United States and Canada. With headquarters in London, Ontario and O'Fallon, Missouri, the company has earned recognition from outlets including USA Today, Forbes, and CBS News. Its mission is to transform home care by combining advanced engineering, safety, and residential design-allowing seniors to age with comfort and dignity.

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