Argentinian Tech Brings a New Food-Tech Playbook to the U.S. and Operators are Listening

By Derick Briggs
MIAMI, FL - As U.S. grocers and cold-chain operators stare down tougher FSMA expectations and unforgiving unit economics, the Argentinian Hernan Santestevan tech expert has become known for his pragmatic blueprint: a stepwise, ROI-tied framework that begins with governed plant data and ends with shelf-level promises consumers can verify. Santestevan, Paladini's Chief Information Officer, plans to engage U.S. executives across the fall conference circuit, including Groceryshop in Las Vegas (Sept 28-Oct 1, 2025), CSCMP EDGE in National Harbor, MD (Oct 5-8, 2025), and the GCCA Convention in San Antonio (Sept 15-17, 2025)-forums where retail, supply-chain, and temperature-controlled logistics leaders compare notes on what scales fast without breaking operations.

Santestevan's LATAM FoodTech Innovation Model is deliberately unglamorous: clean master data, shared taxonomies, audit trails, continuous cold-chain telemetry, and tamper-evident traceability, followed by demand analytics that synchronize procurement, production, routing, and store-level availability. The appeal for U.S. operators is that the model doesn't force a single vendor stack; it ties every tech dollar to a measurable KPI-temperature compliance, shrink, OTIF, inventory rotation, and customer satisfaction-while staying aligned with FSMA's preventive-controls and traceability posture. Inside Paladini, the same approach has already delivered measurable results.

In mid-2023, Santestevan led the digitization of the company's cold chain with IoT sensors reporting every two minutes, pushing food-safety compliance to 98.7% and cutting logistics losses by 15%. The upgrade shortened incident investigations and strengthened audit readiness across plants and distribution, helping cement Paladini's reputation as a regional leader in digital food safety and transparency.

"If we can't measure it in the plant and make it visible on the customer's phone, we don't deploy it," Santestevan said ahead of his U.S. appearances. "Sensors prevent surprises in the cold chain, analytics decide where each unit should go, and traceability gives regulators and consumers evidence instead of promises."

Industry benchmarks suggest the upside is real: U.S. implementations of real-time cold-chain monitoring and analytics have been shown to tighten temperature-compliance and reduce shrink-in some produce programs by double-digit percentages-when paired with disciplined data governance and response protocols. Interest from various U.S. regional grocers points to pilots of Santestevan's framework across DCs and stores in Q1 2026, targeting greater than or equal to 98.5% temperature-compliance and a 12-18% shrink reduction in refrigerated categories over the first two quarters, they indicate.

For now, Santestevan's aims in the U.S. are straightforward: compare notes with peers, line up pilots that audit cleanly, and prove that starting with the data you trust lets everything else-sensors, analytics, even blockchain-do the quiet work of keeping promises to regulators and consumers alike. His work will be in full display at conferences across the states this fall.

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