Press release
North America Leads Oral Probiotics Supplements Market with Rising Consumer Health Consciousness | Major Companies are BioGaia UK Limited, Life Extension, Hyperbiotics.
Oral Probiotics Supplements Market reached US$ 226.9 million in 2023 and is expected to reach US$ 376.4 million by 2031, growing with a CAGR of 7.5% during the forecast period 2024-2031.The Oral Probiotics Supplements Market takes center stage in DataM Intelligence's latest in-depth analysis, where expert researchers apply advanced analytics and strategic foresight to deliver unmatched market intelligence. This comprehensive report offers a detailed examination of the competitive landscape, highlighting key players and their innovations in product development, pricing models, financial performance, and global expansion strategies. By uncovering the driving forces, market dynamics, and disruptive trends shaping the industry's future, the study equips stakeholders with actionable insights to navigate an increasingly dynamic and competitive environment.
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β Oral Probiotics Supplements Market Dynamics and Drivers
Market Growth Drivers:
Rising Health Consciousness: Increasing awareness about the importance of gut and oral health is driving consumers towards probiotic supplements.
Preventive Healthcare Shift: A growing preference for preventive measures over reactive treatments is boosting the demand for oral probiotics.
Aging Populations: In regions like Japan, the aging demographic is more inclined towards supplements that support oral and digestive health.
Trends Influencing the Market:
Product Innovation: Development of new probiotic strains and delivery methods, such as chewable tablets and lozenges, is expanding product offerings.
E-commerce Growth: The rise of online retail platforms is increasing accessibility and convenience for consumers to purchase oral probiotics.
Natural Ingredients Preference: Consumers are increasingly seeking natural and organic ingredients in their oral care products, including probiotics.
Challenges:
Regulatory Hurdles: Stringent regulations and varying standards across regions can delay product approvals and market entry.
Consumer Skepticism: Despite growing awareness, some consumers remain skeptical about the efficacy of probiotic supplements, hindering market growth.
β Oral probiotics Industry News:
United States:
Market Growth: The North American oral health probiotics market was valued at USD 101.4 million in 2022 and is projected to grow at a CAGR of 9.5%, reaching approximately USD 209.2 million by 2030.
Consumer Trends: Approximately 45% of U.S. consumers now prefer oral care products that include probiotics, driven by growing awareness of their benefits for oral health.
Product Innovation: Companies have unveiled new probiotic supplements targeting digestive health, containing a diverse range of beneficial bacterial strains.
Japan:
Market Size and Growth: The Japanese probiotic food supplement market was valued at USD 465.32 million in 2023 and is expected to reach USD 686.86 million by 2027, growing at a CAGR of 10.42%.
Consumer Demographics: Women are projected to dominate sales in 2025, supported by heightened health awareness, focus on preventive care, and growing understanding of gut health connections to overall wellness.
Lactobacillus Strains: Lactobacillus strains are expected to lead the market, accounting for 38% of probiotic supplement sales in Japan in 2025.
β Oral Probiotics Supplements Market Competitive Landscape:
BioGaia UK Limited, Life Extension, Hyperbiotics, Oragenics, Inc., Lallemand Inc., Unique Biotech, Naturewise, Biocidin Botanicals, NOW Foods and Mars Wellness.
Research Methodology
We employ a hybrid approach, integrating qualitative insights with robust quantitative analysis to deliver comprehensive and reliable market intelligence. The process starts with extensive secondary research, leveraging trusted industry publications, proprietary databases, and credible market sources. This foundation is then strengthened through targeted primary research, including structured surveys and in-depth interviews with industry leaders, subject matter experts, and key market participants.
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β Segment Covered in the Oral Probiotics Supplements Market:
By Type:
Tablet
Powders
Mouthwash
Others
By Distribution Channel:
Pharmacies
Supermarkets and Hypermarkets
Dental Clinics
E-commerce
By Application:
Other Dental Caries Prevention
Gum Disease Management
Bad Breath Control
Orthodontic Care
By End-User:
Human
Pet
β This Report Covers:
β Comprehensive go-to-market strategy insights.
β An unbiased evaluation of market performance.
β In-depth analysis of development trends, competitive landscape, supply and demand dynamics, year-on-year growth, competitive benchmarking, vendor mapping, market access, and overall development status.
β Customized regional and country-level reports available on request, including detailed localized analysis.
β Identification of potential and niche segments/regions showcasing strong growth opportunities.
β Application of both top-down and bottom-up approaches for accurate regional market analysis.
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β Regional Analysis for Oral Probiotics Supplements Market:
β₯ North America (U.S., Canada, Mexico)
β₯ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
β₯ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
β₯ South America (Colombia, Brazil, Argentina, Rest of South America)
β₯ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)
β Frequently asked questions:
β What is the global sales, production, consumption, import, and export value of the Oral Probiotics Supplements Market?
β Who are the key global manufacturers, and what is their operational performance?
β What are the major opportunities and threats in the global Oral Probiotics Supplements Market?
β Which product types or end-users show the most growth potential and market share?
β What challenges and constraints are impacting the Oral Probiotics Supplements Market?
β What sales, marketing, and distribution channels are used globally?
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β Competitive Landscape
β Sustainability Impact Analysis
β KOL / Stakeholder Insights
β Unmet Needs & Positioning, Pricing & Market Access Snapshots
β Market Volatility & Emerging Risks Analysis
β Quarterly Industry Report Updated
β Live Market & Pricing Trends
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Contact Us -
Company Name: DataM Intelligence
Contact Person: Sai Kiran
Email: Sai.k@datamintelligence.com
Phone: +1 877 441 4866
Website: https://www.datamintelligence.com
About Us -
DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.
Our research database features countless statistics and in-depth analyses across a wide range of 6300+ reports in 40+ domains creating business solutions for more than 200+ companies across 50+ countries; catering to the key business research needs that influence the growth trajectory of our vast clientele.
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