Press release
What is the Europe Mobile Gaming Market growth forecast for 2033?
Europe Mobile Gaming Market Graph
Market Size in 2024: USD 25.2 Billion
Market Forecast in 2033: USD 99.0 Billion
Market Growth Rate 2025-2033: 16.4%
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The Europe mobile gaming market is on a steep upward curve, climbing from USD 25.2 billion in 2024 to an estimated USD 99.0 billion by 2033. A remarkable CAGR of 16.4% is being powered by ubiquitous 5G roll-outs, freemium monetisation and console-quality IPs migrating to smartphones.
Growth Drivers Accelerating the European Mobile Gaming Market
5G Network Slicing and Cloud-Console Experiences
Telecom companies are converting speed into stickiness. Displayed at Gamescom 2024, Deutsche Telekom's 5G+ Gaming segment provides 120 fps cloud streaming with less than 20 ms latency, thereby eliminating the need for premium local equipment. Early in 2025, Ericsson says, 5G coverage exceeded 70% of the EU population and average smartphone data allowances increased 38% year-on-year. Under Digital Markets Act provisions, console exclusives like Fortnite and Rocket League have made their way back to iOS in the EU, therefore enlarging the addressable player base immediately. Every new 5G subscription doubles as a possible premium-game licence, hence multiplying average revenue per user for publishers that incorporate operator billing.
Freemium Evolution and Battle-Pass Loyalty
Validating the freemium model, in-app buys generated 98% of German mobile-game income in 2024. Seasonal combat passes, cosmetic skins, and gacha mechanisms provide steady monetization. Supercell's Brawl Stars re-launched with a Disney+ crossover pass, raising monthly spending 42%. Social elements like guild chat and Twitch drops add. Although ad-based rewarded videos reduce the entry hurdle for price-sensitive Gen-Z players, session length in European studios transforms casual downloads into multi-year income sources independent from high-value premium pricing.
Eastern Europe Development Hub and Lower User-Acquisition Costs
Powered by STEM graduates and wage arbitrage that reduces development cost per employee by 30-40% compared to Western Europe, Poland, Romania, and the Czech Republic now have more than 330 game studios. Local publishers like Ten Square Games IPO'd in Warsaw offer regional financing, whereas government grants such as Poland's 25% tax rebate and the Czech Game Fund draw co-production agreements. These studios use cultural closeness to Western audiences but spend 20% less on influencer campaigns, which enables more creative risk and quicker iteration. Eastern creativity provides fresh IPs that support continent-wide momentum as Western outlets become saturated.
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Europe Mobile Gaming Market Segmentation
Analysis by Type:
• Action or Adventure
• Sports and Role Playing
• Strategy and Brain
Analysis by Device Type:
• Smartphone
• Smartwatch
• PDA
• Tablet
• Others
Analysis by Platform:
• Android
• iOS
• Others
Analysis by Business Model:
• Freemium
• Paid
• Free
• Paymium
Country Analysis:
• Germany
• France
• United Kingdom
• Italy
• Spain
• Others
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Competitive Landscape
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Europe Mobile Gaming Market News
• March 2025: Supercell soft-launched Mo.co, a cross-platform ARPG, in Finland and Sweden, achieving 1.2 million pre-registrations ahead of EU-wide release.
• February 2025: Ubisoft partnered with Netflix to bring Assassin's Creed Mirage to iOS and Android in the EU, leveraging DMA guidelines for direct app-store distribution.
• January 2025: Vodafone and NVIDIA expanded GeForce NOW cloud gaming to Italy and Portugal, bundling six-month memberships with 5G unlimited plans.
• December 2024: The UK Advertising Standards Authority ruled that loot-box odds must be disclosed upfront, prompting publishers to shift toward transparent battle-pass models.
Key highlights of the Report:
• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.
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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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