Press release
US & Canada Marinas Software Market to Grow to US$ 130.32 Million by 2032, Boosted by Digital Transformation in Marina Management (10.8% CAGR) | Dockmaster, Dockwa, Scribble Software Inc., Newbook Pty Ltd., Marina Master
The US and Canada marinas software market is experiencing strong, sustained growth, reaching US$ 57.37 million in 2024 and expected to climb to US$ 130.32 million by 2032, with a solid CAGR of 10.8% over the 2025-2032 period. This expansion is driven by post-pandemic surges in recreational boating, the proliferation of private marinas, and heightened expectations for digital, automated customer experiences in marina management.Download exclusive insights with our detailed sample report (Corporate Email ID gets priority access):
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Market Overview
Marinas software streamlines marina operations, covering everything from berth bookings and billing to digital communications, maintenance tracking, event scheduling, and customer loyalty management. In 2023, marina management functions took the largest market share, reflecting demand for automated, centralized control of daily marina activities. Bookings and reservation modules are also critical, especially as consumers prioritize online interactions and app-based services.
Market Dynamics
Key Drivers
• Boating Boom: Recreational boating sales hit record highs in recent years, creating a spike in first-time boat owners and boosting demand for marina berths and management solutions.
• Digital Transformation: Operators increasingly adopt cloud-based, IoT-integrated solutions for real-time insights, automated scheduling, customer engagement, regulatory compliance, and operational efficiency.
• Customer Experience: Marinas are investing in software to deliver seamless service, from digital check-ins to loyalty rewards and dynamic pricing, reducing manual work and error.
Challenges
• Implementation Costs: High set-up and total lifecycle costs (including hidden training and support fees) can limit software adoption, particularly for smaller marinas.
• Complex Selection Process: Choosing and integrating the right solution requires in-depth needs assessment and sometimes third-party consultancy, slowing deployment for some operators.
Segment Highlights
• Large Enterprises: They hold the biggest market share-supported by bigger budgets and greater need for customized, scalable suites-but SME adoption is rising quickly as more no-frills, cost-effective solutions hit the market.
• Cloud-based Deployment: Cloud solutions are becoming standard, offering flexibility, scalability, and the ability to operate remotely-a key asset in post-pandemic, mobile-enabled environments.
• Functionality: Beyond management and reservations, leading solutions now cover finance, sales, event management, boatyard servicing, and analytics.
Regional Insights
• US: The largest and most dynamic market, driven by boat sales, capital inflows, and a pipeline of new marina construction. East and West Coasts, Great Lakes, and river regions all play major roles. Puerto Rico also saw major new developments, including a mega yacht marina in San Juan.
• Canada: Growing in line with US trends-accelerated by digital adoption and new marina infrastructure in both coastal and inland waters.
Competitive Landscape
Key players include Dockmaster, Dockwa, Scribble Software, Newbook Pty, Marina Master, Marina Cloud, Pacsoft International, Harba ApS, Marina Ahoy, and Elite Dynamics. Innovations focus on modular platforms, cloud launches (e.g., PacsoftNG Cloud), integrations, and acquisitions (e.g., DockMaster's acquisition of Dockworks) to strengthen service offerings and market influence.
United States: Recent Industry Developments
✅ In July 2025, Dockwa launched an AI-powered marina management platform. The solution automates reservations, billing, and customer engagement. It enhances efficiency for marina operators nationwide.
✅ In June 2025, Scribble Software expanded its MARINAGO Office suite with advanced analytics. The upgrade provides real-time occupancy tracking and predictive maintenance. It supports data-driven marina operations.
✅ In May 2025, Swift Harbour partnered with U.S. marinas to integrate mobile-first booking solutions. The platform streamlines guest check-in and dock scheduling. It improves customer experiences for boaters.
Canada: Recent Industry Developments
✅ In July 2025, MarinaWare introduced a cloud-based software upgrade across Canadian marinas. The system improves slip allocation and utility billing. It strengthens digital transformation in marina management.
✅ In June 2025, Harbour Assist announced its entry into the Canadian market with localized software solutions. The platform offers compliance tools for Canadian maritime regulations. It expands Harbour Assist's North American presence.
✅ In May 2025, Northstar Technologies partnered with Canadian yacht clubs to deploy its marina ERP system. The integration supports reservations, POS, and membership management. It boosts operational efficiency for premium marinas.
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Conclusion
The US and Canada marinas software market is set for robust growth as recreational boating flourishes, digital solutions become central to marina management, and operators seek competitive edges through customer-centric, automated tools. The shift toward scalable, cloud-enabled platforms-paired with rising SME adoption-will propel further innovation and market expansion through 2032.
The Report Includes:
➡ A descriptive analysis of demand-supply gap, market size estimation, SWOT analysis, PESTEL Analysis and forecast in the global market.
➡ Go-to-market Strategy.
➡ Neutral perspective on the market performance.
➡ Customized regional/country reports as per request and country level analysis.
➡ Potential & niche segments and regions exhibiting promising growth covered.
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DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.
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