Press release
AdRefresh Aims To Help Media Buyers Make Tired Ads Look Fresh Again - In Minutes
Image: https://www.abnewswire.com/upload/2025/09/b3164f875633482329f6031c9750afc6.jpg
In performance marketing, even the bestperforming ad creatives burn out quickly. Frequency rises, clickthrough rates fall and delivery stalls as platforms learn a video or image too well. AdRefresh [https://adrefresh.io/] offers a pragmatic middle path between doing nothing and rebuilding from scratch: a short, standardized workflow that keeps the story intact while making each new upload look fresh to delivery systems.
The startup creates small, largely imperceptible tweaks into a single process for media teams. Tools include an "AI Mesh" that introduces subtle perframe patterns, light color correction, adjustments to speed or frame rate, trimming intros and outros, and metadata edits (from removal to adding iPhonestyle tags). The pitch isn't a magic trick; it's a way to systematize variant production so proven ads can keep delivering without jarring the viewer or changing the message.
"Performance teams shouldn't have to rebuild a winning creative just to restore delivery," says Dmytro Timchenko, owner of TDY Group LLC, the company behind AdRefresh. "Our goal is a quick, controlled refresh that brings results back without compromising quality."
One early user-a U.S. DTC ecommerce brand-reports $300,000 in incremental revenue over 30 days after applying the workflow to a fatigued Google Ads video. The team combined AI Mesh with light color correction, a modest speedup and trimming, plus metadata cleanup. According to their analytics, CTR rose 38% and CPA fell 24% versus their baseline period. Figures are selfreported by the customer; performance varies by creative, budget and auction dynamics.
AdRefresh emphasizes that, by default, it does not use customer uploads or outputs to train or finetune models. Human access is limited to support requests, security needs or legal obligations, the company says. The tool is intended to produce variants-not to generate synthetic talent or rewrite scripts.
The value proposition, if it holds at scale, is time saved. Reediting from the timeline can mean days of creative work and approvals are saved, reshoots are completely avoided. A standard refresh that reliably buys more runway for proven ads could let marketers push new concepts while keeping existing winners in market a bit longer.
Competition in this corner of adtech is intensifying as platforms tighten policies and advertisers seek ways to maintain delivery without resorting to heavy edits. AdRefresh's point of differentiation is restraint: edits that are small enough not to jar the audience yet sufficient to reduce lookalike fatigue in delivery systems.
Timchenko says the team is focused on speed and reliability for batch processing, along with clearer guardrails for larger users. Longerterm, AdRefresh is exploring collaboration features so media buyers and editors can standardize "refresh recipes" across accounts.
"Creative fatigue is a constant," Timchenko says. "We're trying to give marketers a fast, responsible way to fight it-without breaking what already works."
To learn more, visit: https://adrefresh.io/
Media Contact
Company Name: TDY Group LLC
Contact Person: Dmytro Timchenko
Email:Send Email [https://www.abnewswire.com/email_contact_us.php?pr=adrefresh-aims-to-help-media-buyers-make-tired-ads-look-fresh-again-in-minutes]
Phone: +1 (786) 755-0145
City: Sheridan
State: WY
Country: United States
Website: http://adrefresh.io
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