Press release
Lucintel Forecasts the Global Next Generation Video Codec Market $12.1 billion by 2031

Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. Below highlights recent developments by major next-generation video codec producers in key regions: the USA, China, India, Japan,
According to a market report by Lucintel, the future of the global next generation video codec market looks promising with opportunities in the mobile phone, computer, and TV markets. The global next generation video codec market is expected to reach an estimated $12.1 billion by 2031 with a CAGR of 28.9% from 2025 to 2031. The major drivers for this market are the growing demand for better video experience, increasing mobile video consumption, and proliferation of video content across platforms.
A more than 150-page report to understand trends, opportunity and forecast in next generation video codec market to 2031 by video codecs type (AVC, AV1 ,HEVC, VP9, and VVC), application (mobile phone, computer, TV, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)..
Lucintel forecasts that HEVC segment will remain the largest segment over the forecast period due to cuts the necessary bitrate in half while maintaining similar image quality, but at the cost of more processing complexity.
Through this market, mobile phone is expected to witness the highest growth.
Download sample by clicking on next generation video codec market
APAC is expected to witness the highest growth over the forecast period due to the presence of manufacturing hub for the consumer electronics in this region.
Hikvision, VITEC, Harmonic, Motorola Solutions, CommScope, Axis Communications, Dahua Technology, HaiVision, Netflix, Amazon Prime are the major suppliers in the next generation video codec market.
This unique research report will enable you to make confident business decisions in this globally competitive marketplace. For a detailed table of contents, contact Lucintel at +1-972-636-5056 or write us at helpdesk@lucintel.com To get access of more than 1000 reports at fraction of cost visit Lucintel's Analytics Dashboard.
About Lucintel
At Lucintel, we offer solutions for you growth through game changer ideas and robust market & unmet needs analysis. We are based in Dallas, TX and have been a trusted advisor for 1,000+ clients for over 20 years. We are quoted in several publications like the Wall Street Journal, ZACKS, and the Financial Times.
Contact: Roy Almaguer Lucintel Dallas, Texas, USA Email: roy.almaguer@lucintel.com Tel. +1-972-636-5056
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