Press release
AOT Launches Awareness Campaign on the Importance of Process Intelligence with Celonis in Saudi Arabia
AOT and Celonis launch Saudi campaign to boost awareness of process intelligence.
The campaign will leverage multiple channels to educate and engage key decision-makers:
● Educational Social Media Content: Informative posts will explain Process Mining technology and its benefits in clear, accessible language.
● Sector-Specific Webinars: A series of webinars will deliver tailored content for the financial services, healthcare, manufacturing, and logistics industries, showcasing the relevance of Process Mining to their unique challenges and opportunities.
● Success Story Showcases: Demonstrations of successful Process Mining implementations by AOT in collaboration with Celonis will illustrate how organizations can achieve their digital transformation plans and improve operational efficiency.
● Expert Guidance: Practical advice and best practices for process optimization and digital transformation will be shared to empower organizations to take action.
"We are proud to launch this campaign to raise awareness of how process mining can drive institutional excellence," said Mohamed Farouk, Director of AOT Process Intelligence Practice Saudi Arabia. "It's not just a tool for efficiency - it's a holistic strategy for sustainable growth and future readiness."
Dave Hitt, Regional VP for Middle East and Africa (MEA) at Celonis, added: "Our partnership with AOT has proven that process improvement is a critical success factor in modern business. We look forward to sharing our expertise with various sectors in the Kingdom through this campaign."
Key Objectives of the Campaign:
● Increase awareness of Process Mining's crucial role in achieving organizational excellence.
● Equip companies with the knowledge and tools necessary to adopt best-in-class process management practices.
● Showcase successful transformation projects implemented by AOT and Celonis, providing real-world examples of the technology's impact.
● Deliver sector-specific content to maximize relevance and value for target audiences in financial services, healthcare, manufacturing, and logistics.
About AOT
AOT is a leading service partner of Celonis in the Middle East, specializing in helping organizations leverage the power of Process Mining to achieve operational excellence and drive digital transformation.
About Celonis
Celonis makes processes work for people, companies, and the planet. The Celonis Process Intelligence Platform, powered by process mining and AI, combines process data and business context to create a living digital twin of the enterprise, connecting people to processes, teams to each other, and AI to the business. Thousands of companies worldwide, including half of the top 200 companies on the Forbes Global 2000, use Celonis to understand their business, optimize operations and drive significant value across the top, bottom, and green lines.
Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide. http://www.aot.sa/celonis-business-process-Intelligence
© 2025 Celonis SE. All rights reserved. Celonis and the Celonis "droplet" logo are trademarks or registered trademarks of Celonis SE in Germany and other jurisdictions. All other product and company names are trademarks or registered trademarks of their respective owners.
Advanced Operations Technology
AOT | Khorais Rd | Riyadh - Saudi Arabia | P.O. 25904 Riyadh 11476
Phone: +966 11 291 0605 | Fax: +966 11 291 3328 |
Email : marketing@aot.sa
Website: www.aot.sa
About AOT
AOT is a leading service partner of Celonis in the Middle East, specializing in helping organizations leverage the power of Process Mining to achieve operational excellence and drive digital transformation.
About Celonis
Celonis makes processes work for people, companies, and the planet. The Celonis Process Intelligence Platform, powered by process mining and AI, combines process data and business context to create a living digital twin of the enterprise, connecting people to processes, teams to each other, and AI to the business. Thousands of companies worldwide, including half of the top 200 companies on the Forbes Global 2000, use Celonis to understand their business, optimize operations and drive significant value across the top, bottom, and green lines.
Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.
About the Campaign:
The awareness campaign was launched in September 2025 and is designed to help Saudi organizations understand the role of process mining in achieving operational excellence and digital transformation.
Target Industries:
Financial services, healthcare, manufacturing, and logistics - all sectors identified as key enablers of Saudi Arabia's Vision 2030.
About AOT:
AOT is a certified Celonis partner in the Middle East, specializing in process intelligence and digital transformation projects for enterprises in Saudi Arabia and beyond.
About Celonis:
Celonis is the global leader in process intelligence, helping thousands of companies worldwide leverage process mining and AI to optimize operations, improve performance, and achieve sustainable growth.
Media Contact:
Mohamed Farouk
Director Of AOT Process Intelligence Practice Saudi Arabia
📧mfarouk@advancedoperations.com
📞 +966 56 242 4625
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