Press release
Care2 Launches Revolutionary Engagement Platform That Transforms Website Visits
Care2 Engage
REDWOOD CITY, CA - [August 27, 2025] - Care2, the world's largest network for good with over 50 million members, today announced the launch of Care2 Engage, a groundbreaking subscription service that enables organizations to deliver branded interactive content-including polls, quizzes, and surveys-to their email subscribers when they visit Care2's platform. This innovative solution addresses a critical gap in digital engagement by engaging people at the right time and place, generating meaningful, measurable interactions.
Care2 Engage represents the first platform to bridge the gap between email marketing and real-time audience engagement, allowing nonprofits, advocacy organizations, and mission-driven brands to capture authentic supporter interaction while visitors are actively engaging with related content on Care2.
"For years, organizations have struggled to connect with their supporters in a deep, ongoing way, beyond email," said Eric Rardin, CEO of Care2. "Care2 Engage changes the game by creating natural touchpoints for deeper engagement. When someone from your email list visits Care2, you can now serve them a branded poll or quiz - turning visits into a conversation."
Solving the Engagement Gap
Traditional email marketing provides limited insights into supporter sentiment and engagement. Care2 Engage addresses this challenge by:
- Serving Interactive Content: Automatically present branded polls, quizzes, and surveys to email subscribers when they visit Care2
- Measuring True Engagement: Track meaningful interactions and only pay for engagement, not programmatic impressions, providing exceptional ROI compared to traditional advertising
- Building Deeper Relationships: Create personalized experiences that strengthen supporter connections
Key Features and Benefits
Care2 Engage offers organizations:
- Seamless Integration: Works with existing email marketing platforms and requires no technical setup
- Flexible Content Types: Deploy polls, quizzes, surveys, and custom interactive content
- Cost-Effective Pricing: Pay only for meaningful interactions
- Targeted Delivery: Serve content only to your email subscribers for maximum relevance
- Brand Customization: Maintain consistent branding across all interactive experiences
Industry Recognition and Market Opportunity
The launch of Care2 Engage addresses a $12 billion market opportunity in nonprofit and advocacy marketing technology. Recent research by the Nonprofit Technology Network (NTEN) found that 87% of organizations struggle to measure authentic supporter engagement beyond basic email metrics.
"Care2 Engage represents a significant innovation in how organizations can connect with their supporters," said Paul Habig, President of Sanky Communications. "By creating natural engagement opportunities within Care2's trusted environment, organizations can gather insights that would be impossible to obtain through traditional channels."
Availability and Pricing
Care2 Engage is available immediately as a subscription service. Organizations pay only for successful interactions, with no setup fees.
About Care2
Founded in 1998, Care2 is the world's largest social network for good, connecting over 50 million members with causes and organizations working to make the world a better place. Care2 leverages our global community to empower socially responsible causes and brands as the premier source for donor lead acquisition, retention, and online advocacy in the world.
For more information about Care2 Engage, visit care2services.com or contact Eric Rardin.
Media Contact:
Eric Rardin, CEO
Care2.com
eric@care2team.com
703.473.2825
Care2: 203 Redwood Shores Parkway, Suite 230, Redwood City, CA 94065
Media Contact:
Eric Rardin, CEO
Care2.com
eric@care2team.com
703.473.2825
About Care2
Founded in 1998, Care2 is the world's largest social network for good, connecting over 50 million members with causes and organizations working to make the world a better place. Care2 leverages our global community to empower socially responsible causes and brands as the premier source for donor lead acquisition, retention, and online advocacy in the world. For more information about Care2 Engage, visit care2services.com or contact Eric Rardin.
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