Shaving Preparations Market Growth to be Driven by Emerging Trends | $1.53 Billion by 2029

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What is the Projected Market Size of the Shaving Preparations Industry?
Recent years have seen a swift acceleration in the size of the shaving preparations market. The projections indicate an increase from $0.78 billion in 2024 to $0.89 billion in 2025, maintaining a compound annual growth rate (CAGR) of 14.0%. This observed growth during the historic phase is due to alterations in grooming patterns, innovations in razors and blades, consumer awareness, and emphasis on health and cleanliness.

What Will Be the Size of the Shaving Preparations Market by 2029?
The market size of shaving preparations is slated for swift expansion in the upcoming years, shooting up to $1.53 billion by 2029, with a Compound Annual Growth Rate (CAGR) pegged at 14.7%. The increase in the forecast period can be credited to advancements in men's grooming, natural and organic products, e-commerce, and direct-to-consumer sales, as well as customization and personalization. Key trends that will dominate the forecast period comprise gender-neutral products, sustainable packaging, multi-functional products, and shaving subscription services.

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What Are the Key Drivers Accelerating Growth in the Shaving Preparations Market?
The growing trend of self-care and grooming products usage has been propelling the growth of the shaving preparations market. Men and women are in tune with the different ways of hair removal, thanks to advertising and social media blogs, prompting the extensive use of hair removal products. Also, the market has recently seen the launch of budget-friendly razors and shaving creams that minimize irritation, soften facial hair, enhance skin smoothness and moisturization, and curb the incidence of cuts during shaving. As an illustration, data from the Australian Bureau of Statistics, an Australian government entity, showed that around 38.1% of people aged 15 and above used sunscreen with an SPF of 30 or more on most days in the late spring and summer of 2023-24, as of September 2024. Consequently, the increasing popularity of self-grooming products is fueling the expansion of the services to buildings and dwellings market.

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How Is the Shaving Preparations Market Segmented by Type, Application, and Region?
The shaving preparations market covered in this report is segmented -

1) By Product Type: Shave Foams, Shaving Creams, Shaving Lotions, Shaving Waxes, Shave Gels
2) By Sales Channel: Beauty And Drug Stores, Branded and Specialty Outlets, Online Retailers, Convenience Stores, Other Retailing Formats
3) By End User: Salons, Personal Use

Subsegments:
1) By Shave Foams: Aerosol Shave Foams, Non-Aerosol Shave Foams
2) By Shaving Creams: Traditional Shaving Creams, Shaving Cream Tubes, Shaving Cream Jars
3) By Shaving Lotions: Aftershave Lotions, Pre-Shave Lotions
4) By Shaving Waxes: Wax For Sensitive Skin, Wax For General Use
5) By Shave Gels: Clear Shave Gels, Foaming Shave Gels, Sensitive Skin Shave Gels

What Are the Key Trends Driving Growth in the Shaving Preparations Market?
The introduction of a female-specific shaving cream for the face is an emerging trend in the shaving preparations sector. The shaving cream is being used by women to gradually reduce the visibility of hair. In a case in point, Skinny Confidential, a US company specializing in facial beauty equipment and products, released The Hot Shave Cream, a shaving cream specifically for women, in March 2022. The luxurious cream was enriched with nurturing and moisturizing ingredients to provide a soothing and smoothing effect on the skin. Moreover, the company matched the shaving cream with The Hot Shave Razor, a refillable razor engineered to delicately remove unwanted facial hair and peach fuzz.

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Who Are the Leading Companies Driving Growth in the Shaving Preparations Market?
Major companies operating in the shaving preparations market include Procter & Gamble Company, L'Oréal SA, Gillette Company, Johnson & Johnson, Colgate-Palmolive Company, Energizer Holdings Inc., Godrej & Boyce Mfg. Co. Ltd., Beiersdorf AG, Unilever plc, Perio Inc., Super-Max Limited, Taylor of Old Bond Street, Ahava Dead Sea Laboratories Limited, VI-John Group, Avon Products Inc., Shiseido Company Limited, Estee Lauder Companies Inc., Biotherm International, Pierre Fabre Dermo-Cosmetique USA Inc., Mary Kay Inc., Roger & Gallet SA, Bulldog Skincare Limited, Lush Fresh Handmade Cosmetics, Acqua di Parma, Crown Shaving Co., Triumph & Disaster Limited, Anthony Brands LLC., The Art of Shaving LLC., Baxter of California, Bluebeard's Revenge, Caswell-Massey, Dollar Shave Club Inc., Beauty Planet AB

Which Is the Leading Region in the Global Shaving Preparations Market?
Asia-Pacific was the largest region in the shaving preparations market in 2024. Western Europe was the second-largest region in the global shaving preparations market. The regions covered in the shaving preparations market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

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