Desktop-As-A-Service (DAAS) Market Growth, Trends, Absolute Opportunity and Value Chain 2016-2026

With more and more companies switching to cloud services, the market for software-as-a-service (SaaS) and infrastructure-as-a-service (IaaS) have evolved significantly. Following this is the next thing, desktop-as-a-service (DaaS). DaaS is a cloud based delivery model, which makes it easier for users to work from anywhere on their devices as this service is independent of their device, location and network. Furthermore, DaaS has an architecture that allows multiple users to access a single instance of a software application, in contrast to single instance architecture. This trend is being majorly followed by SMEs, who don’t want to invest a lot of money in deploying a virtual desktop infrastructure (VDI) in-house. Major challenges faced by this industry are provider reliability, latency, bandwidth increases and security complications.

Desktop-as-a-Service (DaaS) Market: Drivers and Restraints

The advantages of a virtual desktop infrastructure provided at a lower cost, and less complexity are the main attractions for DaaS. The user’s data is continuously copied from the cloud, during log on and log off. This promotes the idea of migration of the organization’s workload to the cloud. Data like enterprise resource planning (ERP), customer relationship management (CRM), HR and payroll are being shifted to cloud servers. With more people shifting to mobile devices, the enterprises find it difficult to support users working on their device. The independency DaaS provides from the device, has been a driving factor for this market. Data can not only be accessed but also edited from multiple devices. High network bandwidth is required for high workload operations, this is seen as a hindering factor for this market. Moreover, as DaaS is still an evolving concept, there are some on-premises VDI features that are not available in DaaS. These features could vary from providing persistent desktops to app layering, which needs to be checked with the service provider.

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Desktop as a Service (DaaS) Market: Segmentation

The market for Desktop as a Service is segmented into parts on the basis of types of cloud servers, deployment models, desktops, operating systems, end users, verticals, and region. Types of cloud servers include public, private, and hybrid cloud servers. The deployment models can be further segmented into presentation virtualization, desktop virtualization, application virtualization, personal desktops, and pooled desktops. The market is segmented on the basis of desktops into persistent and non-persistent desktops. On the basis of operating systems, the market is segmented into Windows and Linux.

Desktop as a Service (DaaS) Market: Regional Outlook

North America is expected to see a larger growth in this market, owing to their developed IT and telecommunications infrastructure, followed by Europe. These markets are majorly driven by the shift of traditional desktops to cloud based workspace virtualization. The Asia Pacific region is also expected to grow at significant pace due to increasing number of SMEs in the region.

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Desktop as a Service (DaaS) Market: Competition Landscape

The key players involved in this market are VMware, Microsoft, Citrix, SolidFire, Oracle, Amazon, Google, dinCloud, tuCloud, Cisco, and Leostream. Currently VMware is dominating the market because its widespread network of data centers across the world. IBM has recently announced that the VMware Horizon Air Profile will be launching on the IBM cloud globally. Microsoft, offers a non-Linux hypervisor, Hyper-V also offering attractive licensing to gain attention. Most enterprises follow business strategies like merger and acquisition, price differentiation, product introduction and partnerships to gain a competitive edge.

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