Press release
Shein X Claude Russell Returns To New York Fashion Week With NYFW Collective Showcase
The Shein x Claude Russell collaboration initially debuted with two capsule collections, each comprising 10-15 pieces, which sold out shortly after their launch. Known for bold silhouettes, fluid tailoring, and streetwear-inspired luxury, the line reflects Russell's vision of accessible yet
elevated fashion.
After countless conversations with friends and supporters, it became clear that people wanted to see the collaboration styled directly by Russell himself. Following a year of switching gears and exploring different creative avenues, this return to the runway not only fulfills that wish but also demonstrates the versatility and timelessness of the Shein x Claude Russell pieces.
"I'm honored to bring Shein x Claude Russell back to the runway during NYFW."
says Russell. "This collection represents not only my creative journey, but also the importance of accessibility in fashion - proving that style can be both affordable and aspirational. Being able to style these looks myself shows the adaptability of the pieces and how they continue to resonate beyond their debut."
The NYFW Collective is a highly anticipated showcase platforming emerging and established talent within fashion, music, and creative industries. Attendees can expect a night of innovation, style, and cultural exchange against the backdrop of one of New York's most iconic venues.
Tickets are available for purchase at https://posh.vip/e/nyfw-collective.
Event Details
đź“Ť The Penthouse, 617 W 46th Street, NYC
đź“… September 15, 2025
đź•– 7:00 PM - 9:00 PM EST
Claude Russell NYC, LLC
15310 88th Ave,
#223
Jamaica, NY 11432
Claude Russell NYC, LLC is the creative brand of designer and stylist Claude Russell, dedicated to making fashion both accessible and aspirational. With a focus on bold silhouettes, fluid tailoring, and streetwear-inspired luxury, the brand blends high-fashion aesthetics with everyday wearability. From collaborations with global retailers like SHEIN to independent runway showcases, Claude Russell Style continues to celebrate inclusivity, innovation, and the transformative power of fashion.
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