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Detergents and Microplastics: Global Regulations You Need To Know

09-01-2025 06:06 PM CET | Consumer Goods & Retail

Press release from: Stellarix

stellarix at cleaning product US conference

stellarix at cleaning product US conference

The global regulatory landscape for microplastics and detergents is undergoing unprecedented transformation. While the cleaning products manufacturers are facing immense pressures across the globe, it is the European Union that is leading the charge with a comprehensive framework of restrictions under the REACH REGULATION (EU) 2023/2055. Currently, microplastics represent one of the most dangerous and fat-reaching environmental challenges. For instance, synthetic textiles alone contribute ~35% of ocean microplastic pollution.
Stakeholders across the detergents and cleaning products supply chain need to acknowledge the challenges in order to turn them into opportunities for sustainable innovation.
This article delves into key regulations across the major markets, emerging compliance strategies, and innovative alternatives that are reshaping the cleaning products industry in US, Europe, Australia, and other parts of the world.
Global Regulatory Landscape
European Union: Leading the Change
The EU has established the world's most extensive framework on microplastics regulation through Commission Regulation (EU) 2023/2055. It not only restricts synthetic polymer microparticles that are deliberately added to products but also addresses their impact across industries that have a direct connection with cleaning products and detergents.
Key Provisions Affecting Detergents:
Microplastic Concentration Limit: Products containing intentionally added microplastics above specified thresholds are prohibited.
Labeling Requirements: For certain exempt categories, mandatory labeling indicates the presence of microplastics.
Reporting Obligations: Manufacturers are required to submit detailed annual reports on the use, quantities, and emissions of microplastics.
Transition Periods: Variable timelines for compliance depending on the application:
Rinse-off cosmetics: October 2027
Leave-on cosmetics: October 2029
Make-up, lip, and nail products: October 2035 (with labeling required from 2031)
Detergents, fragrances, and other categories have specific timelines
The EU's REACH Implementation Guide (April 2025) provides crucial guidance for compliance, though it remains non-binding. Developed by ECHA in collaboration with member states, it provides detailed instructions for implementing the regulation, including decision flowcharts and examples of "boundary cases" to help define the compliance scope.
United States: State-Level Initiatives Leading the Way
Unlike the EU's extensive approach, the US industry is slowly waking up to a unified federal policy on microplastics in detergents. Currently, there is a patchwork of state-level initiatives that regulate home cleaning products, surface care formulations, etc.
Oregon SB 526 (2023): Requires microfiber filters on all new residential washing machines sold from January 2030.
California AB 1628 (proposed): Would mandate filters on new washing machines by January 2029.
New Jersey: Two bills in development (S3619 and S3281) would require microfiber filters by 2030 and propose rebates for early adopters.
Illinois and Pennsylvania: Similar legislation under consideration with 2030 targets.
Beyond microplastics specifically, numerous states are implementing broader packaging and PFAS restrictions that indirectly affect detergent formulations:
Minnesota: Banned intentionally added PFAS in cleaning products effective January 2025.
Maine: Implementing extended producer responsibility requirements for packaging.
California: Enacted SB 54 mandating significant reductions in plastic packaging.
Asia-Pacific: Emerging Regulatory Frameworks
The Asia-Pacific region is trying to catch up with the needs of the hour. While South Korea and Japan have implemented crucial restrictions on microbeads, a comprehensive setup regulating microplastics in detergents is still lacking. However, bigger nations like China and India have reflected an increasing inclination towards it:
China: As the world's largest detergent market, China's evolving regulatory approach will significantly impact global formulation strategies.
Australia: Following the EU lead with consultations on microplastic restrictions.
India: Growing awareness and emerging policies on plastic pollution, with startups like Beco developing alternative detergent delivery systems.
Innovation and Alternatives: The Route to Compliance
1. Materials Innovation: Biodegradable polymer alternatives represent a promising pathway for maintaining functionality while reducing environmental persistence:
Poly(β-amino ester) (PAE): Developed by researchers at MIT, these degradable microparticles offer an eco-friendly solution to replace non-degradable polyethylene microbeads, breaking down into sugar and amino acid derivatives
Polysaccharides and Proteins: Starch, cellulose, and protein-based particles provide scrubbing functionality without persistence
Natural Exfoliants: Companies like Lush and The Body Shop have transitioned to materials like crushed seeds, nuts, and salts for abrasive functions
2. Formulation Strategies: Liquid-free and concentrated formulations reduce plastic packaging while maintaining cleaning efficacy:
Detergent Sheets and Strips: Pre-measured, water-soluble sheets eliminate plastic packaging and reduce shipping weight/volume. Brands like Tru Earth, Sheets Laundry Club, and HeySunday have pioneered this format, with the global market projected to reach $3.2 billion by 2030.
Solid Concentrates: Tablet and bar formats reduce packaging and transportation impacts.
Refill Systems: Bulk distribution systems with reusable containers minimize single-use plastic.
How Can Counsel from Industry Experts Help Navigate this Transition?
Seasoned industry experts who have been helping companies navigate sustainability pressures and rising regulatory complexities state that these rising tides bring hordes of opportunities with them. Those working in CPG sustainability consulting and relevant niches like detergent R&D consulting, detergent market opportunity analysis, and so forth recommend strategic approaches to regulatory compliance that span regulatory monitoring, compliance gap analysis, alternatives assessment, performance validation, and supply chain alignment with emerging regulations.
With both Europe and the US implementing increasingly stringent requirements, cleaning products manufacturers need to proactively adapt to these changes and take necessary steps to reinforce their market position and competitive relevance.

In case you are looking to talk more about it, and specifically on the regulatory landscape change in the US, join the Cleaning Products US 2025 conference that is bringing together leaders, regulators, innovators, and all other stakeholders together to address these challenges. As a specialist in sustainability consulting services https://stellarix.com/services/sustainability-services/ , Stellarix is proud to be an exhibitor and participant in this conversation. To learn more about microplastic compliance and innovation strategies specific to the US market, talk to Stellarix experts now- https://stellarix.com/contact/

Address: 3rd floor, Atlantis Tower Plot D-232/233, Aamrapali Marg, Hanuman Nagar, Vaishali, Jaipur, Rajasthan 302021

About Stellarix:
Stellarix is an innovation and strategy consulting firm that provides tailored business consulting services to various industries. For over 15 years, we have helped over 500 global market leaders with niche-specific market, business, start-up, sustainability, and innovation strategy services. Our expertise lies in proactive opportunity and threat mapping across rapidly evolving markets and enabling clients with essential support to develop business resilience against emerging disruptions. Our areas of excellence include:

Strategic Foresight
Research & Development Strategy
Startup Strategy
Sustainability Strategy
Strategic Partner Scouting
Market & Business Strategy

We pride ourselves on our systemic approach to delivering long-term impact for businesses. From resolving predicaments on technology acquisitions to rising sustainability pressures, we are lending a helping hand to organizations across various sectors-

Chemicals & Materials
Consumer Packaged Goods
Energy & Natural Resources
Food & Beverage
High Tech & Telecom
Industrials & Mobility
Life Sciences
Medical Devices & Diagnostics

Our deliverables are backed by data-driven insights and niche-specific expertise that aids in robust strategy development. For more information on turning complexities into opportunities or aligning strategies with long-term business goals, get in touch with our experts.

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