Press release
FCBJerseys Special Initiative for World Literacy Day: Launches "Knowledge Kick" Charity Soccer Collection
FCBJerseys announced today that it will officially launch the "Knowledge Kick" special edition soccer collection on September 8, 2025, World Literacy Day. Designed to advance global literacy efforts, this initiative combines sports and education in an innovative way to raise public awareness about illiteracy. The company has pledged to donate 8% of all profits from the collection to UNESCO's literacy programs, supporting the development of basic educational infrastructure in developing countries.Design Concept: Integrating Knowledge Elements into Sports Aesthetics
Created in collaboration between FCBJerseys Sportswear and education experts, this collection artfully merges cultural symbols with athletic functionality:
- Visual Design:
- Jerseys feature a base pattern inspired by the texture of book pages, printed with the word "Read" in 26 languages.
- Numbers display digit symbols from various writing systems (Arabic, Roman, Chinese numerals, etc.).
- Cuffs are embroidered with tactile Braille spelling out "Education Changes Destiny."
- Functional Innovations:
- Built-in NFC chips link to an interactive global literacy project map.
- Photochromic ink reveals the warning message "1 in 10 people is illiterate" when exposed to sunlight.
- Material Selection: Eco-friendly fabric made from recycled textbook fibers.
Social Context: The Global Literacy Challenge
According to the latest UNESCO data:
- 763 million people worldwide remain illiterate, two-thirds of whom are women.
- The pandemic has increased the out-of-school rate among children in low-income countries by 23%.
- Each additional year of basic education can boost an individual's income by 10-20%.
"soccer is a universal language that transcends barriers," said Chen Jun, CEO of FCBJerseys Sportswear. "Through this collection, we aim to make every goal a force for educational equity."
Charity Collaboration Mechanism
The 8% profit will be allocated to three key areas:
1. Teacher Training: Training 5,000 community teachers in sub-Saharan Africa.
2. Digital Education: Developing a multilingual literacy app for South Asia.
3. Girls' Education: Funding literacy programs for women in the Middle East.
Professional Certification and Transparency
The collection has received multiple international certifications:
- Alignment with UN Sustainable Development Goals certification
- Quality endorsement from the Global Partnership for Education (GPE)
- Each product includes a unique traceability QR code to monitor fund usage
Athlete Support
Several soccer stars serve as literacy ambassadors:
- Egyptian player Mohamed Salah: "Education took me from my village to the world stage."
- Norwegian women's team captain Ada Hegerberg: "Equality begins with literacy."
Product Highlights
- Limited to 8,FCBJerseys sets globally (symbolizing the infinite cycle of knowledge)
- Accompanied by the "Literacy Assist" charity app
- Purchasers receive a multilingual basic literacy e-handbook
Release Information
- Pre-sales begin on September 10, 2025
- The first round of donations will be executed in the first quarter of 2026
- Quarterly audit reports on project progress will be published
About FCBJerseys Sportswear
As a strategic partner of UNESCO, FCBJerseys Sportswear has long supported global education initiatives, including campaigns such as "The Playground as a Classroom."
Media Contact
Global Education Partnership Department
FCBJerseys Sportswear
FCBJerseys Official Homepage: https://www.fcbjerseys.ru
2100 Bartow Ave, Bronx, NY 10475, United States
FCBJerseys specializes in soccer and sports technology, with the mission of "making every run more professional." The company integrates design, smart manufacturing and global sales, and its soccer jerseys, training wear, boots and smart equipment are sold in 50 countries, with annual sales exceeding 3 million pieces.
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