Baby Powder Industry Growth Outlook: 10.5% CAGR and $2.49 Billion by 2029

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What Is the Long-Term Growth Forecast for the Baby Powder Market Size 2025?
The market size for baby powder has experienced robust growth in the past few years. This market is projected to expand from $1.56 billion in 2024 to $1.67 billion in 2025, registering a compound annual growth rate (CAGR) of 7.1%. The surge during the historical period can be linked to factors such as higher birth rates, evolving lifestyles, heightened product safety awareness, health and wellness movement, and enhanced urbanization.

What CAGR is Forecasted for the Baby Powder Market Through 2029?
Expectations are high for quick expansion in the baby powder market size in the upcoming years. Forecasts predict an increase to $2.49 billion by 2029, with a compound annual growth rate (CAGR) of 10.5%. The impetus for growth during this period includes factors like the surge in e-commerce, the rise of digital platforms for parenting, a growing number of women in the workforce, as well as an increase in disposable incomes. The period is likely to be marked by a trend for talc-free formulas, use of natural and organic components, hypoallergenic products, customizable scents, and medical-grade powders.

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What Are the Critical Factors Driving Baby Powder Market Development?
The escalating needs for baby cleanliness items considerably fuels the expansion of the baby powder market. Baby hygiene entails the upkeep and cleanliness of the infant's skin and genitals. Baby powder serves as a cleaning tool due to its moisture absorption properties, mitigating perspiration and bacterial growth. The propensity of children to be susceptible to infections and diseases coupled with the elevated COVID impact, results in a growing necessity for personal sanitation and cleanliness for kids. An article from PETERSON-KFF Health System Tracker, a US-based monitor of the US healthcare system performance, states that in the US, the average monthly expense of providing center-based care for an infant is $1,230. Notably, childcare in Washington, D.C., is the priciest in the nation with an annual outlay of $24,243 or $2,020 per month, almost equivalent to the rent of a one-bedroom flat. The next costliest childcare is in Massachusetts, amounting to $20,913 annually. Hence, the rising needs for baby cleanliness products is triggering the expansion of the baby powder market.

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How Does the Baby Powder Market Break Down Across Major Segments?
The baby powder market covered in this report is segmented -

1) By Product: Talc-Based, Talc-Free
2) By Distribution Channel: Online, Offline
3) By End User: Infant, Toddler

Subsegments:
1) By Talc-Based: Talc Powder, Talc with Additional Ingredients (e.g., fragrances, moisturizers)
2) By Talc-Free: Cornstarch-Based Powder, Arrowroot Powder, Rice Powder, Other Natural Powders

What Are the Major Trends Transforming the Baby Powder Industry?
Major firms in the baby powder market, such as Vivvi and Bloom, are concentrating on product innovation to gain a competitive advantage. These companies use ingredients like cornstarch or arrowroot powder in their baby powders. For instance, in July 2022, Johnson & Johnson, a pharmaceutical company from the United States, introduced Vivvi and Bloom, a baby powder made without talc that includes ingredients beneficial for infants. The offering also features a 2-in-1 body wash and shampoo, body lotion, and baby massage oil.

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Which Players Are Driving Innovation in the Baby Powder Market?
Major companies operating in the baby powder market include Johnson & Johnson, Pigeon Corporation, Prestige Brands Holdings Inc., Burt's Bees, Mothercare, PZ Cussons, Himalaya Drug Company Pvt Ltd, Sebapharma GmbH & Co. KG, Kimberly-Clark Corporation, Mee Mee, Chattem Inc., GLÜKi Organics, Beiersdorf AG, Church & Dwight* Co. Inc., Goodbaby International Holdings Limited, Gerber Products Company, Naterra International Inc., Unilever plc, Chicco, Artsana USA Inc., Jahwa, Bausch Health Companies Inc., Bathtime Kids, Libero, Lion Corporation, Mamaearth, Mann & Schröder GmbH, Dabur Ltd, Oriflame Cosmetics, Revlon

Which Regions Are Driving Global Baby Powder Market Expansion?
Asia-Pacific was the largest region in the baby powder market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baby powder market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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