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Real World Data (RWD) Market Landscape to 2034: Key Forces Shaping the Next Decade of Growth
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.How Large Will the Real World Data (RWD) Market Size By 2025?
The market size for real world data (RWD) has seen a swift expansion in the past few years. It's projected to increase from $1.73 billion in 2024 to $2.01 billion in 2025, with a compound annual growth rate (CAGR) of 16.3%. The remarkable growth during the previous period was largely due to factors like the increased use of electronic health records, a heightened interest in value-based care, a surge in demand for post-marketing surveillance, a rise in chronic disease instances, and the expanding availability of wearable healthcare devices.
How Big Is the Real World Data (RWD) Market Size Expected to Grow by 2029?
In the coming years, the market size for real world data (RWD) is set to experience significant expansion, projecting a rise to $3.64 billion by 2029 with a compound annual growth rate (CAGR) of 15.9%. This anticipated growth within the forecast period can be linked to the escalating demand for custom-made medicine, an increased quantity of real-world evidence (RVE) submissions to regulatory bodies, an amplified focus on results oriented around patients, a growing penetration of telemedicine services, and a heightened emphasis on real-time patient monitoring. The forecast period is expected to show prevailing trends such as the development of systems capable of sharing information, amalgamation with genomic and biomarker data, advancements in the processing of real-time data, breakthroughs in decentralized clinical trials, and novel inventions in data visualization tools.
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Which Key Market Drivers Powering Real World Data (RWD) Market Expansion and Growth?
The surge in the utilization of electronic health records is predicted to spur the expansion of the real-world data (RWD) market in the foreseeable future. Electronic health records encompass digital iterations of patients' health histories that manage and store vast health details contributing to better care management and decision-making processes. The surge in its adoption primarily stems from the necessity to enhance patient care and safety. As electronic health records provide precise and instantaneous access to patient information, they minimize medical inaccuracies and propel clinical decision-making. Real-world data bolsters electronic health records by supplying insights into patient outcomes and efficacy of treatments in routine clinical surroundings, enabling more personalized, evidence-based care. For example, as per the Department of Health and Social Care, a government department based in the UK, by March 2025, every NHS trust had welcomed the use of electronic health records, a significant rise from the 90% implementation recorded in December 2023. Consequently, the ever-growing adoption of electronic health records is fueling the advancement of the real-world data market.
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Which Fast-Growing Trends Are Poised to Disrupt the Real World Data (RWD) Market?
Leading firms in the real-world data (RWD) market are prioritizing the launch of unique solutions, like integrated analysis-ready datasets, to simplify the process of evidence creation and expedite clinical decision-making. An integrated analysis-ready dataset is a cleaned, standardized, and compiled data from several sources, ready for immediate analysis without any further preprocessing needed. To illustrate, Carelon Research, Inc., a healthcare research firm based in the US, unveiled Carelon Real World Data in January 2025. This all-inclusive, analysis-ready dataset was developed to improve the generation of healthcare evidence. The dataset brings together closed claims and electronic health records, providing comprehensive details about patients, providers, and payers. Enriched data on oncology, lab results, race and ethnicity, and health's social determinants are also included. With decades of research as its foundation, the dataset is customized to cater to particular research needs and facilitates evidence generation in every therapeutic area for life sciences teams.
What Are the Emerging Segments in the Real World Data (RWD) Market?
The real world data (rwd) market covered in this report is segmented -
1) By Component: Services, Datasets
2) By Application: Drug Development And Approvals, Market Access And Reimbursement And Coverage Decisions, Post-Market Surveillance, Clinical Research, Other Applications
3) By End User: Pharmaceutical And Medical Device Companies, Healthcare Payers, Healthcare Providers, Government Agencies, Other End Users
Subsegments:
1) By Services: Data Collection Services, Data Integration And Management Services, Data Analytics And Visualization Services, Data Validation And Standardization Services, Regulatory Compliance And Consulting Services
2) By Datasets: Claims Data, Pharmacy Data, Electronic Health Records, Patient-Generated Health Data, Laboratory And Diagnostic Data, Genomic Data
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Who Are the Global Leaders in the Real World Data (RWD) Market?
Major companies operating in the real world data (rwd) market are Oracle Corporation, IQVIA Holdings Inc., ICON Public Limited Company, Syneos Health Inc., Parexel International Corporation, Revvity Inc., SAS Institute Inc., Datavant Inc., Palantir Technologies Inc., Tempus Labs Inc., Clarivate Plc, Flatiron Health Inc., Tempus Labs Inc., Clinigen Group plc, Komodo Health Inc., Aetion Inc., TriNetX LLC, Clarify Health Solutions Inc., Verana Health Inc., Evidation Health Inc., OM1 Inc., HealthVerity Inc., Pulse Infoframe Inc.
Which are the Top Profitable Regional Markets for the Real World Data (RWD) Industry?
North America was the largest region in the real world data (RWD) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the real world data (rwd) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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