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Top Trends Transforming the Contactless EMV Cards Market Landscape in 2025: Advancements In Contactless EMV Open Payment Systems For Seamless Transit And Retail Integration
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.What Will the Contactless EMV Cards Industry Market Size Be by 2025?
The market size for contactless EMV cards has experienced significant expansion in the past few years. The projected growth is from $23.25 billion in 2024 to $26.48 billion in 2025, displaying a compound annual growth rate (CAGR) of 13.9%. This historical growth trend is linked to diverse factors such as the surge in demand for secure payment options, an increase in card-related transactions, widespread acceptance of EMV standards, amplified consumer desire for convenience, and ongoing efforts to advance financial inclusion.
What's the Long-Term Growth Forecast for the Contactless EMV Cards Market Size Through 2029?
Anticipated to experience a rapid surge in coming years, the contactless EMV card market is projected to expand to $44.04 billion by 2029, boasting a compound annual growth rate (CAGR) of 13.6%. This significant growth within the forecast period is attributed to the burgeoning emphasis on contactless payments in the aftermath of the pandemic, escalating adoption of digital wallets, growing government regulations advocating cashless transactions, fintech ecosystem developments, and an expanding urban populace. Noteworthy trends during the forecast period encompass advancements in near-field communication (NFC) chips, groundbreaking innovations in biometric EMV cards affiliated with Europay, MasterCard, and Visa, progress in dual interface card technology, novel secure authentication features, and increased integration with mobile payment platforms.
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What Are the Key Growth Drivers Fueling the Contactless EMV Cards Market Expansion?
The anticipated increase in the need for contactless payment methods is likely to drive expansion in the contactless EMV cards market. Contactless payments, involving swift and secure exchanges made by tapping a card or smart gadget near a compatible terminal without requiring physical contact or PIN input, are gaining popularity. The growth in such payments is fueled by consumer preference for faster and more user-friendly transactions, which cut down checkout times and limit physical interaction. Contactless EMV cards meet this growing demand by facilitating secure, tap-and-go transactions that augment speed and consumer convenience at the time of checkout. For example, as per the European Central Bank, in January 2025, a bank based in Germany accountable for the European Union's monetary policy reported that in the first half of 2024, contactless card payments made at physical electronic fund transfer point-of-sale terminals witnessed a 13.2% increase, totaling up to $29.83 billion (€25.8 billion) in transactions compared to the same time-frame in 2023. Therefore, the escalating demand for contactless payments positively impacts the growth of the contactless EMV cards market.
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What Are the Key Trends Driving Contactless EMV Cards Market Growth?
Prominent players in the contactless EMV cards market are prioritizing the development of cutting-edge solutions like contactless EMV open payment systems. Their aim is to ramp up transaction speed, augment user comfort, and allow for smooth integration with public transport and retail networks. The contactless EMV open payment system is a safe and interoperable payment mode enabling users to make immediate, tap-and-pay transactions using EMV-compliant cards or devices on numerous public and commercial networks. As an example, Conduent Transportation, a US-based organization offering automated and analytics-backed transportation solutions, rolled out an EMV contactless open payment system on Venice's public transportation network, managed by Azienda Veneziana della Mobilità (AVM) in July 2024. The system lets passengers pay their fares with contactless credit and debit cards and with NFC-enabled devices like smartphones and smartwatches fitted with digital wallets. It's applicable on various transport modes, such as water buses, ferries, speedboats, motorboats, buses, trams, and people movers, thanks to over 2,200 validators spread across the network. The system can handle many ticketing options including Venezia Unica cards and e-tickets, thereby automatically determining the most cost-effective fare for users.
How Is the Contactless EMV Cards Market Segmented?
The contactless emv cards market covered in this report is segmented -
1) By Type: Dual-Interface Cards, Contactless Cards, Contact Cards
2) By Card Type: Credit Cards, Debit Cards, Prepaid Cards
2) By Technology: Near Field Communication (NFC), Radio Frequency Identification (RFID), Other Technologies
4) By Application: Healthcare, Government Issued Identifications (E-Passports), Retail Sectors, Other Applications
5) By End User: Financial Institutions, Retailers, Governments, Service Providers, Other End Users
Subsegments:
1) By Dual-Interface Cards: Dual-Interface Gift Cards, Dual-Interface Transit Cards, Dual-Interface Healthcare Cards
2) By Contactless Cards: NFC-Enabled Cards, Transit Cards, Tap-To-Pay Gift Cards
3) By Contact Cards: Chip-And-PIN Cards, Chip-And-Signature Cards, Smart ID Cards
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Which Companies Are Leading the Charge in Contactless EMV Cards Market Innovation?
Major companies operating in the contactless emv cards market are Wells Fargo & Company, American Express Company, Capital One Financial Corporation, Barclays Public Limited Company, Visa Inc., Mastercard Incorporated, Discover Financial Services, Toppan ID Solutions Corporation, Giesecke+Devrient GmbH, IDEMIA Identity & Security France SAS, HID Global Corporation, Entrust Corporation, CPI Card Group Inc., Matica Technologies AG, Perfect Plastic Printing Corporation, Watchdata Technologies Ltd., Advanced Card Systems Limited, Multos International Pte. Ltd., China UnionPay Co. Ltd., Tag Systems S.A., CardLogix Corporation.
Which Regions Are Leading the Global Contactless EMV Cards Market in Revenue?
North America was the largest region in the contactless EMV cards market in 2024. The regions covered in the contactless emv cards market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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