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Rising Adoption Of Digital Marketing Fueling The Growth Of The Market Due To Increasing Demand For Personalized And Real-Time Customer Engagement: Strategic Insights Driving Digital Signage In Banking And Finance Market Momentum in 2025
Digital Signage In Banking And Finance
How Large Will the Digital Signage In Banking And Finance Market Size By 2025?
Over recent years, the size of the digital signage market in banking and finance has expanded significantly. The market size is projected to rise from $3.71 billion in 2024 to $4.22 billion in 2025, observing a compound annual growth rate (CAGR) of 13.7%. This growth in the past years is deemed to the rising need for customer engagement, pioneership by developed economies, the cutback in the cost of display technology, the necessity for brand visibility, and regulatory backing for digital communication.
How Big Is the Digital Signage In Banking And Finance Market Size Expected to Grow by 2029?
In the coming years, the digital signage sector within the banking and finance market is set to witness significant expansion. It's projected to reach a worth of $6.97 billion by 2029, fueled by a compound annual growth rate (CAGR) of 13.4%. The expected growth during this period can be attributed to several factors such as the increasing requirement for up-to-the-minute content updates, the widening scope of branch digitization, enhancements in strategies aimed at improving customer experience, a growing need for consolidated digital communication and a heightened focus on enhancing operational efficiency. The predicted trends for this period entail continued advancement in interactive display technologies, infusing artificial intelligence and machine learning into the systems, platform innovations for content automation, the proliferation of cloud-based digital signage systems, and a keen emphasis on creating immersive visual experiences.
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Which Key Market Drivers Powering Digital Signage In Banking And Finance Market Expansion and Growth?
The proliferation of digital marketing is slated to fuel the expansion of the digital signage market in the banking and finance sector. Digital marketing, encapsulating the use of digital avenues like social media, email, and search engines for product promotion or service offerings, and customer engagement, is gaining traction as financial entities aim for personalized, instantaneous customer interactions via digital channels. Digital signage in the banking and finance sectors amplifies digital marketing by offering targeted, real-time content to in-branch customers. It encourages engagement via dynamic displays, assisting financial institutions in promoting services and establishing robust brand visibility. For instance, Wyzowl, a UK-based video marketing agency and software firm, reported that business adoption of video content marketing escalated to 91% in 2023, up from 86% in November 2022.Hence, the increasing movement towards digital marketing is steering the growth of the digital signage market in banking and finance.
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Which Fast-Growing Trends Are Poised to Disrupt the Digital Signage In Banking And Finance Market?
Predominant firms in the digital signage sector within the banking and finance market are prioritizing the formation of strategic collaborations with the goal of providing tailored, data-centric content solutions for financial sectors. A strategic partnership is essentially a mutual alliance between businesses, aimed at uniting their expertise and resources to achieve mutual objectives. Within the banking and finance industry, such partnerships primarily focus on enhancing services, pushing technological advancements, or augmenting their market visibility. For example, in March 2023, Telecine, a media and software firm based out of Canada, initiated a partnership with YCD Multimedia, an American digital signage firm, launching RAMP Up, a jointly branded financial news TV channel tailored for banks. The provided features include automatic updates from Bloomberg News, integration with bank logos and ads, ADA-compliant layouts, automated playlist tools, and adaptable content areas, all aimed at providing fresh, captivating, and institution-specific content, specifically developed to educate and secure branch customers. The ultimate aim of this solution is to alleviate the pressure on internal marketing departments by simplifying the content delivery process and requiring minimal hands-on effort.
What Are the Emerging Segments in the Digital Signage In Banking And Finance Market?
The digital signage in banking and finance market covered in this report is segmented -
1) By Type: Digital Notice Board, Digital Standee, Bank Lobby Displays, Kiosks, Bank Window Displays, Media Walls, Other Types
2) By Component: Hardware, Software, Service
3) By Technology: Liquid Crystal Display, Light Emitting Diode (LED), Organic Light Emitting Diode, Projection
4) By Location: In-Branch, Out-Of-Branch
5) By Application: Customer Engagement, Internal Communication, Branding And Marketing, Queue Management, Other Applications
Subsegments:
1) By Digital Notice Board: Information Display Panels, Regulatory Compliance Boards, Exchange Rate Boards, Interest Rate Display Units
2) By Digital Standee: Promotional Display Standees, Interactive Service Standees, Touch-Based Product Browsers, Queue Information Standees
3) By Bank Lobby Displays: Welcome Message Screens, Product Promotion Displays, Customer Guidance Screens, Real-Time Information Panels
4) By Kiosks: Self-Service Banking Kiosks, Account Opening Kiosks, Feedback Collection Kiosks, Cheque Deposit Kiosks
5) By Bank Window Displays: High Brightness Outdoor Screens, Promotional Video Displays, Light Emitting Diode (LED) Ticker Screens, Seasonal Offer Panels
6) By Media Walls: Video Wall Installations, Multi-Screen Display Systems, Real-Time Data Display Walls, Interactive Branding Walls
7) By Other Types: Digital Brochure Holders, Wall-Mounted Information Boards, Wayfinding Digital Systems, Customer Survey Stations
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Who Are the Global Leaders in the Digital Signage In Banking And Finance Market?
Major companies operating in the digital signage in banking and finance market are Samsung Electronics Co. Ltd., LG Electronics Inc., Intel Corporation, Cisco Systems Inc., NEC Corporation, The Element Group Inc., STRATACACHE Inc., Scala Inc., ScreenCloud, Broadsign International LLC, BrightSign LLC, Allsee Technologies Ltd., Visix Inc., Omnivex Corporation, YCD Multimedia Ltd., SpinetiX SA, Skykit LLC, The MediaTile Company, Wallboard Display LLC, Arreya Digital Signage Suite LLC, MetroClick Inc., RMG Enterprise Solutions Inc.
Which are the Top Profitable Regional Markets for the Digital Signage In Banking And Finance Industry?
North America was the largest region in the digital signage in the banking and finance market in 2024. The regions covered in the digital signage in banking and finance market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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